Lázaro Ros
Alicante
Summary
Dynamic sales leader with proven success at Holidu, excelling in territory management and client relationship building. Expert in business development and team leadership, driving growth and enhancing customer loyalty. Skilled in negotiation and market analysis, I thrive on achieving results and fostering high-performing teams.
Overview
10
10
years of professional experience
Work History
Area Lead - Sales & Account Management
Holidu
Alicante
10.2021 - Current
- Area and Team Lead at Holidu for all the Levante Area in Spain (Valencian Community and Murcia).
- Team building, office opening, and client portfolio building (more than 1,800 properties).
- Responsible for the team, business development, sales, and account management.
Business Development
Holidu
Palma
09.2018 - 09.2021
- Business development at the Balearic Islands market
- Prospecting, attracting and building customer loyalty
Trade Marketing & Sales
Brabante Cervezas
Madrid
03.2017 - 09.2018
- Strategy, implementation and monitoring of on and off-trade projects
- Head of communication and digital strategy
Trade Marketing & Sales
Heineken
Madrid
04.2015 - 03.2017
- POS advisory, support and loyalty
- Market analysis and new client acquisition
Education
Master's Degree - International Business Management
CECO
Madrid, Spain01.2014
Degree - Journalism
Universidad CEU San Pablo
Madrid, Spain01.2013
Skills
- Territory management
- Market research
- Negotiation
- Team leadership
- Market analysis
- Business development
- Sales orientation
- Sales reporting
- Team development
- Business planning
- Negotiation techniques
- Account management
- Trend forecasting
- Sales Strategy
- Client relationship
- Training and coaching
- Conflict resolution
- Customer loyalty
- Performance metrics
Hobbies and Interests
- International experience in London, Rome and Bristol
- European driving license
- Willingness to travel
- Interest in sports
- Stays informed and up to date
- Passion for music and movies
- Love to travel
Languages
Spanish
First Language
English
Proficient (C2)
C2
Catalan
Upper Intermediate (B2)
B2
Timeline
Area Lead - Sales & Account Management
Holidu
10.2021 - Current
Business Development
Holidu
09.2018 - 09.2021
Trade Marketing & Sales
Brabante Cervezas
03.2017 - 09.2018
Trade Marketing & Sales
Heineken
04.2015 - 03.2017
Master's Degree - International Business Management
CECO
Degree - Journalism
Universidad CEU San Pablo
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