Summary
Overview
Work History
Education
Skills
Websites
Languages
Academic Awards
Lectures And Events Participation
Extracurricular Courses
Timeline
Generic
Luiz Carlos Conde Gaspar

Luiz Carlos Conde Gaspar

Summary

Skilled Business Development leader offering 10+ years of experience in leading operations and enhancing revenue. Bringing expertise in client acquisition and contract negotiation, along with excellent interpersonal communication, relationship-building and team leadership abilities. Results-driven and proactive with demonstrated record of accomplishment in meeting and exceeding sales and revenue objectives.

Overview

17
17
years of professional experience

Work History

Research Director for Nielsen Book Iberia and Latam

NielsenIQ
11.2015 - Current
  • Responsible for Nielsen BookData operations in Iberia and Latin American (Spain/Brazil/Mexico/Colombia)
  • Directed a team of researchers, achieving significant advancements in key projects and industry recognition.
  • Responsible for expanding NIQ BookData services to new countries in Latam

Associated Professor

UPF - Barcelona School Of Management
06.2019 - Current
  • Teach market research to master's students. I leverage my academic background and professional expertise to create engaging and relevant learning experiences.
  • https://www.bsm.upf.edu/es/master-en-edicion
    https://www.bsm.upf.edu/es/master-en-edicion/direccion-y-profesorado

New Business Development Manager

NielsenIQ
02.2013 - 11.2015
  • Identified new opportunities for revenue growth and expansion by analyzing industry trends and competitor activity.
  • Developed strategic partnerships with organizations to create mutually beneficial business relationships and enhance company visibility.
  • Built long-lasting client relationships through consistent communication, trust-building activities, and excellent customer service.

Client Services Account Executive (Trainee/Jr/Sr/Regional)

NielsenIQ
01.2007 - 01.2013
  • Account services for P&G, Anheuser-Busch InBev and Danone with demonstrated successes bringing breakthrough insights to clients to drive change in marketing and sales planning and execution – P&G investing in hair color mini-Kits Project – Shared Success Program Regional Winner – 2012;
  • Developed projects and analysis focused on price strategy, POS execution, assortment, down-the-trade distribution, categories' growth drivers, launches testing and tracking, consumer profile and brand positioning.

Education

Extension Course in Business, International Relations And The Political Economy -

London School of Economics And Political Science - LSE
01.2018

Bachelor Degree in Marketing -

Escola Superior de Propaganda e Marketing – ESPM
12.2007

Skills

  • Business Development
  • Market Research
  • Data Analysis
  • Business Intelligence
  • Team Leadership
  • Presentations and Lectures
  • Product Demonstrations
  • Budget Control
  • Business Planning
  • Sales Presentations

Languages

Portuguese
Bilingual or Proficient (C2)
English
Advanced (C1)
Spanish
Advanced (C1)

Academic Awards

  • Academic Achievement Award, 04/2005, Marketing Discipline
  • 1st L'Oreal Brandstorming, 09/2006, São Paulo

Lectures And Events Participation

  • Workshop about the influence of Metadata over book sales, Frankfurt Book Fair, 10/2023
  • Round Table at Rise Conference about the uses of data for small and independent bookshops, Prague, 03/2022
  • RTVE Página 2 Interview about books lists - https://www.rtve.es/play/videos/pagina-dos/arturo-perez-reverte/6144998/ , 10/2021
  • Lecturer at Congreso del Libro Electrónico de Barbastro, 11/2019
  • Market intelligence workshop for Independent Bookshops at LIBER, 10/2017
  • Lecturer at Pharmanager – presenting opportunities for opening new stores, https://www.slideshare.net/nielsenbr/pharmanager-2014-apresentao, 05/2014
  • Market Research Lecturer at Fundação Getulio Vargas – FGV in the Business Administration graduation course and MBA, 10/2013
  • Lecturer at ABC (Brazilian Association of Cosmetics), 08/2012
  • Lecturer at FEA/USP in the Business Administration graduation course, 07/2011
  • Market Research Lecturer at Fundação Getulio Vargas – FGV in the Business Administration graduation course and MBA, 04/2010
  • Market Research Lecturer at Fundação Getulio Vargas – FGV in the Business Administration graduation course and MBA, 03/2009
  • Participation as speaker of the Business Round in the American Chamber of Commerce - Amcham, 10/2009

Extracurricular Courses

  • Blockchain Technology: A Guide To The Blockchain Ecosystem, Udemy, 02/2018
  • Data Science and Machine Learning Bootcamp with R, Udemy, 01/2018
  • Negotiation Techniques with clients, PROVAR Programa de Administração do Varejo, 05/2015
  • Dealing and Negotiating with internal clients, P&L Partnership and Learning, 04/2013

Timeline

Associated Professor

UPF - Barcelona School Of Management
06.2019 - Current

Research Director for Nielsen Book Iberia and Latam

NielsenIQ
11.2015 - Current

New Business Development Manager

NielsenIQ
02.2013 - 11.2015

Client Services Account Executive (Trainee/Jr/Sr/Regional)

NielsenIQ
01.2007 - 01.2013

Extension Course in Business, International Relations And The Political Economy -

London School of Economics And Political Science - LSE

Bachelor Degree in Marketing -

Escola Superior de Propaganda e Marketing – ESPM
Luiz Carlos Conde Gaspar