Overview
Work History
Education
Skills
Homebrewer
Languages
Timeline
Generic

LUIS MADERO COMES

Madrid

Overview

10
10
years of professional experience

Work History

CEO

Dedicae
04.2021 - Current
  • Increased the company’s revenue twofold.
  • Created and developed a new business line, generating nearly €1M in revenue.
  • Transformed the business model to ensure sustainability after the pandemic.
  • Implemented a digital marketing strategy, making it a key customer acquisition channel, representing 38% of sales in 2024.
  • Developed a native app to improve patient monitoring by the nursing team.
  • Secured strategic agreements with insurers and patient associations, expanding the network of partners and referrers.

Senior Consultant

KPMG
03.2016 - 06.2019
  • Company Overview: Management Consulting / IT Advisory
  • Management Consultant in a technology department, acting as the bridge between the project's technical team and the client's business stakeholders.
  • Analysis and definition of processes, tool selection and business requirement development
  • In charge of analyzing tenders and writing reports for partners and directors
  • RFP analysis, proposals preparation, and delivery
  • Provided strategic IT advisory and management consulting across multiple industries, leading key projects such as the IT migration and outsourcing strategy for Allfunds Bank post-acquisition, the selection and implementation of ITBM ServiceNow for Banco Santander, and the cloud infrastructure design for Cellnex’s Data Center migration. Conducted GDPR compliance assessments for Endesa, cognitive technology benchmarking for Banco Sabadell, and defined a Big Data implementation roadmap for Endesa Energía. Additionally, advised Gas Natural on tender processes for application development and maintenance services.

Business Analyst

BUSINESS INTEGRATION PARTNERS
01.2015 - 03.2016
  • Functional and technical support to the client's IT Procurement & Sourcing Department (Repsol - Oil&Gas), management of RFPs and supplier evaluation

Education

MBA - Business

ESADE Business School
Barcelona, Spain
12-2020

Master’s Degree - Industrial Technology and Operations

Illinois Institute of Technology
Chicago, Illinois

Bachelor + MSc - Industrial Engineering, Industrial Management

Universidad Politécnica de Madrid (ETSII)

coursework: Strategic International Business, Supply Chain Management, Warehousing, Transportation, Cost - Management

Skills

  • IT Skills: Proficient in
  • Microsoft Office (Word, PowerPoint, Excel & Outlook)
  • Business strategy
  • Digital marketing
  • Revenue generation
  • Project management
  • IT strategy
  • Negotiation skills
  • Stakeholder engagement
  • Customer focus
  • Digital transformation
  • Budget planning

Homebrewer

A passionate homebrewer, my love for craft beer has led me to become a partial owner of a homebrewery in Spain

Languages

English
Bilingual or Proficient (C2)
Spanish

Timeline

CEO

Dedicae
04.2021 - Current

Senior Consultant

KPMG
03.2016 - 06.2019

Business Analyst

BUSINESS INTEGRATION PARTNERS
01.2015 - 03.2016

Master’s Degree - Industrial Technology and Operations

Illinois Institute of Technology

Bachelor + MSc - Industrial Engineering, Industrial Management

Universidad Politécnica de Madrid (ETSII)

coursework: Strategic International Business, Supply Chain Management, Warehousing, Transportation, Cost - Management

MBA - Business

ESADE Business School

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