Luis Bellido
Secretos del Agua
Work Preference
Desired Job Title
Global Sales Director
Work Type
Full Time
Location Preference
RemoteOn-SiteHybrid
Location:
SpainNetherlandsEurope
Open to relocation:
Yes
Minimum Desired Compensation
€70000/yr
Important To Me
Work-life balanceCompany CulturePersonal development programsFlexible work hoursWork from home option
19
years of professional experience
Export and international sales leader with a background in market entry, distributor development, and key account growth across Europe, the Americas, and the Middle East. Built new channels from scratch, grew revenue from $5M to $18M, and led pricing, compliance, logistics, and team execution across FMCG, beauty, and appliances.
Work History
Export Director
1 Year 11 Months- Opened 5 distributor and 30 retail accounts in the professional salon (beauty) channel from scratch, generating €1M in the first 12 months, by negotiating pricing, margins, exclusivity and targets.
- Developed export market entry plans for 5 markets (Germany, UK, Portugal, Switzerland, USA) targeting €1M revenue and 20% margin through competitor analysis and strategic distributor selection.
- Created and executed 130 product adaptations and launches in Portugal, Germany, Switzerland, and USA, generating €1M revenue at 20% margin by leveraging competitor and market insights into distributor marketing strategies.
- Kept exports to 5 markets on schedule with 80% on-time delivery and zero customs holds by managing export logistics, customs, tax and security compliance.
- Led 5 regional sales reps by setting weekly KPIs, training and coaching, and adjusting plans against results.
- Enhanced forecast accuracy by implementing weekly reporting on sales, margins, and pipeline.
International Sales Director & Operations
9 Years 1 Month- Grew revenue 260% ($5M to $18M) over 5 years by building multi-year strategic plans and winning new business with big-box and grocery retailers including Walmart and Carrefour.
- Expanded EMEA and USA market presence via 15 international distributors across 10 countries by managing comprehensive sales and marketing plans.
- Secured 12 new vendors and extended 20 existing contracts, safeguarding $10M in annual revenue through effective negotiations and supplier onboarding.
- Lifted market share 20% by designing pricing strategies.
- Reduced lead time by 12% through performance metric tracking and proactive gap analysis.
- Private label (PLB) FMCG company in food, beverages and cosmetics, selling across Europe and the USA.
Head of International Sales
2 Years 5 Months- Grew the USA, EMEA and LATAM portfolio of 20 partner brands 30% across retail, wholesale and duty-free by launching market acquisition strategies and developing new and existing clients.
- Managed partnerships with 20 tobacco brands, enhancing brand visibility and market reach.
- Coordinated with India operations team to ensure on-time delivery and compliance with regulatory health-warning rules.
International Sales Manager
5 Years 2 Months- Grew LATAM OEM revenue 83% ($12M to $22M per year) by opening new client accounts and expanding into the USA and LATAM.
- Developed and trained team of 20 Account Executives across Latin America and USA, contributing to 15% growth in international sales and profitability in appliances and HVAC.
- Increased appliance gross margin from 5% to 9% through restructuring sales and distribution strategies.
Education
Bachelor of Business Management
Skills
International Market Entry
New Market Development
Export & Market Expansion: Export Strategy
Go-to-Market
Competitor Analysis
Pricing Strategy
Contract Negotiation
P&L management
Sales Forecasting
KPI Management
Distributor management
Key Account Management
Sales leadership
Training & Coaching
Cross-functional teamwork
Customer Relationship Management (CRM)
Territory Development
Personal Information
Title: Export Director | International Sales Director | Business Development
Languages
- English (Native)
- Spanish (Native)
- Portuguese (Beginner)
Timeline
Export Director
Secretos del Agua
11.2024 - 10.2026Read More
International Sales Director & Operations
Global Brandex USA
08.2015 - 09.2024Read More
Head of International Sales
Godfrey Phillips India
02.2013 - 07.2015Read More
International Sales Manager
Midea Appliances Group USA
10.2007 - 12.2012Read More
Liberty National University
Bachelor of Business Management
Read More