Luisa Garcia-Valdecasas

Medical device start-up: next generation of catheters to perform mechanical thrombectomies

• Identify and estimated key markets and the competitive landscape
• Define the key launch countries
• Business model by country and the price strategy
• Develops annual sales goals and mid-term sales forecasts for each market (5 Years)
• Develops the pre-lunch and lunch activities in the go-to-market -strategy (GMT) both inbound marketing and outbound sales
• Advocates Plan-KOLs per country (identify and enroll)
• Design all the marketing tools to support the sales teams/distributors
• Market Access and Regulatory strategy

International biotech provider of devices and advanced treatment of vascular diseases.

• Set up the new Neuroradiology division and across departments: from R&D to sales
• Identified and estimated key markets and the competitive landscape
• Defined the business model by country and the price strategy
• Developed annual sales goals and mid-term sales forecasts for each market (5 Years)
• Developed annual business plans and related budgets
• Defined the clinical trial strategy and follow up together with the CRO
• Developed the pre-lunch and lunch activities in the go-to-market -strategy (GMT)
• Identified Key Opinion Leaders (KOLs) in the market to become ambassadors for the brand
• Designed all the marketing tools to support the sales teams/distributors
• Identified and trained new distributors
• Identified the Key Opinion Leaders to build up relationships and Hospital visits (First in Man)
• Market Access and Regulatory strategy
• Working together with the Business Intelligence team
• Project Management
• Work effectively cross-functionally.
• Worked effectively in fast-paced environments.

The internationally top ranked business school

• Strengthened IESE’s relationships and value to businesses strategy and grew the international profile of IESE among companies and individuals
• Worked closely with national and international companies in Spain and the UK (mainly Pharma)
• E.g, Novartis, Sanofi, MSD, Boehringer Ingelheim, Novo Nordisk and EY UK
• Established the Market Access strategy together with IESE Business School, providing healthcare solution consultancy
• Coordinated and led fundraising activities among partners and stakeholders within the Business School
• (+4 M€)
• Attended to local and international events on behalf of the Dean´s Office representing IESE
• Visibility and brand awareness through relationships (Dubai, Moscow, Netherlands, USA, France, UK, Chile….)
• Built up relationship among the IESE Alumni worldwide and encouraged them to support the future of IESE
• Explored partners needs matched with IESE needs (Fundraising strategy)
• Salesforce and Project Management
• Meet objectives and quotas
• Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.

International biotech provider of devices and advanced treatment of vascular diseases.

• Built the business development strategy: Identified /estimated key countries and segments in each country
• Analysed margins, established the pricing strategy by product/ country and products placement
• Developed and implemented new local distribution channels and sales activities of medical devices across markets in Europe, the Middle East and South Africa that generated over 40% of the company sales
• Defined local marketing activities and promoted products
• Trained new distributors/ sales team
• Developed marketing campaigns and organized product Exhibitions
• Conducted market research to identify new opportunities and target markets.
• Led the pre-lunch and lunch activities
• Meet objectives and quotas

Female health foundation to support women in the gynecologist environment

• Raised funds +€0, 4 Mio and won two awards to the foundation: Impulsa Award (€10.000) & Obra Social La Caixa (€35.000)
• Coordinated and promoted several corporate social responsibility programs and online training activities and symposiums
• Won 6 prestigious scientific grants, awards, and donations to support scientific research

Environmental program by United Nations (UNEP) www.cprac.org

• Boosted the Green Competitiveness Initiative (GRECO) among the public and private sectors in the South Mediterranean countries
• Establish regular contact with politicians, political advisers, civil servants, non-departmental public bodies, or regulators among the Middle Eastern and North African Countries
• Designed strategies that promoted the Initiative and support publication of studies
• Organized and attended regular FORUMS with the stakeholders, representing UNEP and forging contacts with key decision-makers to move forward the Initiative
• Strengthened relationships in the Mediterranean countries to promote the GRECO Initiative
• Demonstrated a high level of initiative and creativity while tackling difficult tasks.
• Adaptable and proficient in learning new concepts quickly and efficiently

Medical device, sport and wellbeing devices

• 6 M turnover and 27 staff (multi-functional team)
• Exceeded the annual revenue and profit targets
• Developed marketing plans for company growth and improvement of sales
• Communicated clearly with employees, suppliers and stakeholders to keep everyone on same page and working toward established business goals.
• Controlled costs to keep business operating within budget and increase profits.
• Improved the share of European activities to 25%
• Built a market leader position and the company brand with doctors and pharmacies
• Owned account development
• Successful P&L responsibility
• Led cross functional teams in strategy projects.

Internet consultancy for e-business development

• Increased the Italian company’s revenue base in Spain via new business creation
• Acquired 14 first clients

• Developed and implemented the strategy for the “Gift Area” service

• Responsible for the traumatology and rheumatology portfolio

Corporate Banking

• Responsible for the growth of the business among Corporate