Luis Torroba Santamaría
Resumen profesional
I am a journalist specialising in online content with extensive
experience in a multitude of websites throughout my 14-year
uninterrupted career in this business. Since 2012, I have written content on various topics such as technology, software, travel, sports and online games.
I have knowledge not only of the content I have written about
over the years, but also of SEO, design and product, as I have
collaborated with these teams on an ongoing basis. Needless to say,
I have used most of the tools used today to write and position content (WordPress, CMS, Google Search Console, Analytics, AHREFS, etc.) and for team collaboration and task management (Notion, Trello, Asana, etc.).
Datos destacados
18
18
years of professional experience
7
7
years of post-secondary education
Experiencia
Senior Content Editor
AdMediaCare
06.2025 - 02.2026
- Writing and editing of articles related to gambling and online casinos.
- SEO optimisation.
- SEO Analysis.
- Continuous improvement and updating of content.
- Preparation of reports on website content and competition.
- Creation of content guidelines and tone of voice.
Content editor
KaFeRocks/Time2play/Gentoo Media
04.2016 - 04.2025
- Writing and editing of articles related to gambling and online casinos.
- SEO optimisation.
- SEO Analysis.
- Continuous improvement and updating of content.
- Market monitoring.
- Collaboration with other teams like SEO, Product, Design or Affiliation.
Content editor
Gadgets.es
11.2015 - 11.2016
- Writing and editing articles related to technological devices.
- SEO optimisation.
Content editor
Supercurioso
04.2015 - 09.2016
- Writing and editing travel-related articles.
- SEO Optimisation.
Content editor
ADSLZone
12.2012 - 09.2016
- Writing and editing software-related articles.
- SEO Optimisation.
Mystery Shopper
Atento
02.2011 - 06.2015
- Survey of Movistar's competitors in Spain.
- Reporting.
Journalist
Xarxa de Televisions Locals
07.2010 - 09.2010
- Writing and editing of audiovisual news pieces in sports.
- Electronic News Gathering.
Editor and publisher
Unidad Editorial SA
03.2008 - 03.2009
- Writing and editing of journalistic texts in the sports section of elmundo.es.
- Broadcasting of sporting events on the internet on elmundo.es.
- Writing, editing and layout of journalistic texts in the sports section of the newspaper El Mundo.
- Editing of journalistic texts for the newspaper Marca.
Formación
Postgraduate degree in Radio and TV broadcasting - Journalism
Universitat Pompeu Fabra
Barcelona 01.2010 - 09.2010
Bachelor's degree in journalism - Journalism
Universidad Rey Juan Carlos
Madrid 09.2003 - 06.2009
4th year of the Degree in Journalism - Erasmus - Journalism
Università di Roma Tor Vergata
Roma 09.2006 - 06.2007
Enfatiza tus habilidades clave
- Writing good content
- Creating style guides
- Using text editors
- Knowledge of WordPress
- SEO
- Knowledge of the betting and sports business
- Knowledge of the online casino business
- Experience in the gambling and casino affiliate business
- Experience in the gambling and
casino affiliate business - Specialised in the casino and betting
market (Spain and Latin America) - I analyse potential problems and
propose solutions - I am a fast learner
Cronología
Senior Content Editor
AdMediaCare
06.2025 - 02.2026
Content editor
KaFeRocks/Time2play/Gentoo Media
04.2016 - 04.2025
Content editor
Gadgets.es
11.2015 - 11.2016
Content editor
Supercurioso
04.2015 - 09.2016
Content editor
ADSLZone
12.2012 - 09.2016
Mystery Shopper
Atento
02.2011 - 06.2015
Journalist
Xarxa de Televisions Locals
07.2010 - 09.2010
Postgraduate degree in Radio and TV broadcasting - Journalism
Universitat Pompeu Fabra
01.2010 - 09.2010
Editor and publisher
Unidad Editorial SA
03.2008 - 03.2009
4th year of the Degree in Journalism - Erasmus - Journalism
Università di Roma Tor Vergata
09.2006 - 06.2007
Bachelor's degree in journalism - Journalism
Universidad Rey Juan Carlos
09.2003 - 06.2009