Luis Rocabruna Parra

Fast paced retail multinational operating in 17 markets with over 12,000 employees in Iberia.

• Oversees People & Culture operations across Central, Madrid, and Northern Spain, as well as Portugal.
• Leads organizational design initiatives in collaboration with the Iberia Head of P&C and global functions.
• Ensures effective business partnering with Sales leadership teams, supporting over 75 stores across Iberia.
• Leads engagement surveys, workforce planning, and HR systems optimization to enhance operational efficiency.

Global airport services and logistics company with over 20,000 employees worldwide (1,500 in Spain).

• Drove cultural integration across two merged legacy organizations
• Led labor relations strategy, negotiating with unions at local and sectoral levels to ensure alignment and stability.
• Built HR frameworks and KPIs to elevate and professionalize the function.
• Implemented company's Equality Plan

Global publishing company focused on education and science with 13,000+ employees worldwide.

• Built the HR function from scratch, defining and setting local HR vision aligned with global standards.
• Implemented a new organizational model further adopted in other markets as best practice.

Biotechnology group with operations in Spain and Germany.

• Doubled workforce in less than two years, supporting business growth.
• Designed flexible compensation schemes adopted by 30%+ of staff.
• Recruited best in class professionals locally and internationally.

Infrastructure and services multinational with over 70,000 employees across 15+ countries.

• Designed and implemented global performance and competency frameworks to drive consistency and talent growth.
• Partnered with senior leadership in Spain and Portugal, delivering comprehensive HR support and strategic guidance.
• Actively contributed to company merger and post-integration processes, ensuring cultural and structural alignment.
• Set the HR function from scratch.