Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Luis  O'Cleiry

Luis O'Cleiry

Summary

As a seasoned marketing professional with an extensive background spanning B2C/B2B across diverse industries like hospitality, entertainment, retail, advertising, FMCG, and IT, I've consistently driven success.

Currently, I have been deeply immersed in the entrepreneurial arena, co-founding three startups and holding a partnership role in a fourth business based in Finland.

I can say that I have driven measurable improvements in awareness, user acquisition, and community engagement.

An important part of my broad expertise lies in brand building, where I revel in creating and swiftly setting the path to delivering a new way to tell the story, experimenting with diverse strategies to meet objectives, and my experience covers key marketing areas, including digital marketing, brand definition and communication.

With a genuine curiosity for new technologies and innovation, I lead teams with a teamwork approach, managing external agency partners for comprehensive campaign success.

In essence, I'm not just a marketer; I'm a dedicated brand lover, weaving narratives and strategies to drive impactful results.

Overview

28
28
years of professional experience

Work History

Co-founder/Chief Marketing and Sales Officer

LastBasic
01.2017 - Current
  • Boosted lead generation funnel via Google Ads and organic performance, at an average monthly rate of 9,000 web visits.
  • Reaching 7,000+ registrations in the last 3 years.
  • Obtaining 1,452 invention-ideas in this period
  • Develop and implementing strategic marketing and brand plans for achieving revenue growth.
  • Lead a team of 3.

Partner/Head of Marketing Department

Hunomics Ltd
07.2022 - Current
  • Increase member registrations to hit the 2024 objective of 1,000,000 members.
  • Increase organic registrations by improving on the SEO positioning.
  • Build brand awareness and customer engagement with targeted social media strategies and content creation.
  • Define and develop the new brand strategy and guidelines to be implemented in 2024 and beyond.
  • Led a team of 3
  • One of the three in the fundraising task force.


EMEA Brand Leader/Sr. Commercial Marketing Manager

Warner Bros. Entertainment Inc
01.2000 - 07.2011
  • Heading the brand strategy portfolio (movie, TV and classics), I enhanced brand visibility by developing innovative marketing strategies and campaigns.
  • As EMEA brand leader, I managed three key brands in the region, and closed important deals with H&M, Pull &Bear, Liu·Jo, Basket Federations in Europe, Molten and Toys "R" Us.
  • Generated over $2,5M in sales through key deals with Sol Meliá, Bershka (Inditex) and El Corte Inglés.
  • Leverage of brand exposure with other WB Divisions
  • Led a team 4 to produce high-quality content, resulting in increased customer engagement.

Marketing Manager

Burger King Spain.
10.1995 - 12.1999
  • Management of the company's cross-media (TV, Radio, Press and In-store) campaigns in Spain.
  • Advertising, Media and PR agency coordination.
  • Managed a marketing fund of €6M.
  • Design and implementation of the Local Store Marketing manual in Spain. This was then used as an example in other countries in Europe.
  • Led the implementation and management of the Loyalty programme.
  • Creation and implementation of the "King of the Month" programme.

Education

Bachelor of Arts - Advertising And Public Relations

Universidad Complutense
Madrid, Spain

High School Diploma -

Newbridge College
Newbridge, Co. Kildare. Ireland

Skills

  • Strategic Planning
  • Team leadership
  • Curious
  • Creative
  • Intuitive
  • Innovator
  • High initiative
  • Coach and Coachable
  • Good Communicator

Languages

Spanish
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)

Timeline

Partner/Head of Marketing Department

Hunomics Ltd
07.2022 - Current

Co-founder/Chief Marketing and Sales Officer

LastBasic
01.2017 - Current

EMEA Brand Leader/Sr. Commercial Marketing Manager

Warner Bros. Entertainment Inc
01.2000 - 07.2011

Marketing Manager

Burger King Spain.
10.1995 - 12.1999

Bachelor of Arts - Advertising And Public Relations

Universidad Complutense

High School Diploma -

Newbridge College
Luis O'Cleiry