As a seasoned marketing professional with an extensive background spanning B2C/B2B across diverse industries like hospitality, entertainment, retail, advertising, FMCG, and IT, I've consistently driven success.
Currently, I have been deeply immersed in the entrepreneurial arena, co-founding three startups and holding a partnership role in a fourth business based in Finland.
I can say that I have driven measurable improvements in awareness, user acquisition, and community engagement.
An important part of my broad expertise lies in brand building, where I revel in creating and swiftly setting the path to delivering a new way to tell the story, experimenting with diverse strategies to meet objectives, and my experience covers key marketing areas, including digital marketing, brand definition and communication.
With a genuine curiosity for new technologies and innovation, I lead teams with a teamwork approach, managing external agency partners for comprehensive campaign success.
In essence, I'm not just a marketer; I'm a dedicated brand lover, weaving narratives and strategies to drive impactful results.