Ludmilla Antonelli

• Selected to cover staffing gaps at major Formula 1 races, becoming a trusted asset for the 2025 season
• Responsible for visual merchandising across stores
• Led retail staff during event setup and live operations
• Oversaw multiple stores while supporting local teams
• Handled all customer-facing issues, including complaints and product exchanges
• Adapted store layouts and sales strategies in real time to optimize performance
• Managed cash handling and daily reconciliation

• Transitioned from Fraud Specialist to a role aligned with advertising expertise
• Managed a portfolio of primarily Brazilian advertisers, while supporting US and EU marketplaces as needed
• Optimized clients' Amazon Ads campaigns, achieving up to 70% sales growth within six weeks
• Oversaw onboarding for over 30 new clients per week
• Took on auditing teammates' cases, enhancing quality control for the Brazilian marketplace

• Hired and trained as a fraud investigator for the Portuguese marketplace
• Expanded role to include the Spanish marketplace, developing expertise in multi-marketplaces
• Analyzed over 200 seller cases and documents across the European Amazon marketplace monthly, identifying and mitigating potential risks
• Managed sensitive database information, ensuring strict accuracy and confidentiality

• Established strategic marketing partnerships
• Initiated the company's digital and social media presence for the first time in its 40-year history, driving audience engagement and brand visibility
• Introduced drone photography campaigns
• Provided information and updates on the company's main projects for the website

• Led marketing strategy initiatives and special projects as a Project Executive
• Partnered with Adidas to more than triple the brand's market share in the kids' football boots category
• Expanded budgets from existing clients by 20-50% in the following year
• Secured four new clients with little or no prior digital presence
• Key clients included Adidas, Gillette, Quantum, and Kuat (Coca-Cola Company drink)

• Planned and executed online and offline media campaigns while managing media budgets
• Launched Tiffany & Co.'s online presence in Latin America, tripling the brand's investment in the second year and driving strong sales results
• Leveraged TV sponsorship, Brazil's strongest media channel, to help Seara reach the #2 market share position nationally
• Received Meio & Mensagem and Media Mundo Marketing awards for the Seara campaign
• Key clients included Nestlé, Seara, American Airlines, and Tiffany & Co.

• Key clients included Faber Castell, Berlitz, Farmais, Mauá, Unidas, Varilog, Galetos, Hospital Samaritano, Shop. Plaza Sul, Shop. Campo Limpo, Shop. Metrópole and Probel

• Key clients included DASA (Diagnósticos da América)

• Key clients included Vivo and Telefônica

Key clients included Vivo and Telefônica