Overview
Work History
Education
Skills
Languages
Personal Development
Personal Information
Timeline
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Luciana Boehme

Luciana Boehme

Madrid

Overview

7
7
years of professional experience

Work History

Intern in Product Management Surgical Endoscopy

Olympus EMEA
03.2023 - 08.2023
  • Supported Product Managers throughout product life-cycle: launches, discontinuations, and data-driven decision-making
  • Executed comprehensive product and market research, extracting key insights that contributed to a 15% improvement in regional sales and optimized pricing strategies
  • Planned and executed European congresses and international events showcasing strong organizational skills and global perspective
  • Collaborated closely with internal stakeholders, demonstrating a deep understanding of organizational culture and objectives
  • Enhanced marketing campaigns across various platforms, employing various materials and channels for optimal communication and brand exposure.

Marketing Manager

United Colors of Benetton
03.2018 - 09.2021
  • Developed and managed diverse marketing strategies for Benetton’s product lines, surpassing corporate objectives and driving growth
  • Resolved marketing bottlenecks by innovating a cross-channel social media strategy, increasing customer engagement by 40% across Facebook, Instagram, and digital catalogs
  • Led a team of 3 marketing associates, enhancing social media management and analytics, resulting in a ___% increase in campaign efficiency and audience reach
  • Cultivated partnerships with over 20 influencers, promoting brand awareness and contributing to a rise in sales through social media channels.

Marketing Media Coordinator

National Geographic
07.2016 - 07.2017
  • Managed daily and weekly communication of Nat Geo Channel’s On-Air strategies and execution with the Creative and Marketing Operations team
  • Coordinated and scheduled promo spots for on-air elements with extraordinary attention to detail
  • Oversaw implementation, execution, and delivery of assigned digital campaigns
  • Conducted competitive marketing research and recommended improvements to media strategy based on competitive findings.

Education

Master of Business And Law - Entrepreneurship & Innovation Management

Bucerius Law School
Hamburg, Germany
08.2023

Bachelor of Science in Business Administration - Marketing

American University, Kogod School of Business
Washington DC, USA
05.2016

University of Melbourne
Melbourne, Australia
07.2015

Skills

  • Advanced MS Office package
  • Qualtrics
  • SPSS
  • Google Analytics
  • Nielsen Databases
  • Grip It & Onyx
  • CANVA
  • Product Marketing Strategy Development
  • Social Media Marketing
  • Teamwork
  • Resilience
  • Critical thinking
  • Adaptability
  • Consistency
  • Perseverance

Languages

English
Spanish
German

Personal Development

  • 08/01/2017, 02/01/2018, International Experience, 6 months of travel to Southeast Asia, Nepal, Japan, and China., Extensive international travel background, comfortable working with and in diverse cultures, Improved leadership skills, listening and communication skills, Proven ability to take initiative and adapt in different situations
  • 09/01/2017, 11/01/2017, International Volunteer HQ, Phnom Penh, Cambodia, Assisted local staff with tasks including special education, basic activities of daily living, social and community skills, physical rehabilitation, and psychological support

Personal Information

  • Date of Birth: 03/27/1994
  • Nationality: German, Bolivian

Timeline

Intern in Product Management Surgical Endoscopy

Olympus EMEA
03.2023 - 08.2023

Marketing Manager

United Colors of Benetton
03.2018 - 09.2021

Marketing Media Coordinator

National Geographic
07.2016 - 07.2017

Master of Business And Law - Entrepreneurship & Innovation Management

Bucerius Law School

Bachelor of Science in Business Administration - Marketing

American University, Kogod School of Business

University of Melbourne

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Luciana Boehme