Summary
Overview
Work History
Education
Skills
Personal Information
Languages
Timeline
Generic
Lucía Bernal Piñeiro

Lucía Bernal Piñeiro

Madrid

Summary

Whith over 12 years of marketing experience in the pharmaceutical industry, I offer a wealth of expertise in driving successful product launches and implementing effective strategies. I played a key role in the launch of a cell therapy product, contributing to its recognition as the second best launch in Europe. My background in biologics market, has refined my ability to excel in competitive and complex markets. Aditionally, my involvement in a rare disease product hsa broadened my perspective on industry dynamics. I have a track record of performance in strategic planning and cross-functional collaboration, and I am committed to achieving impactful results in the ever-evolving pharmaceutical landscape.

Overview

12
12
years of professional experience

Work History

Brand Manager GI

Takeda Farmacéutica España
Madrid
06.2023 - Current
  • Actively contributed to the development of a comprehensive and streamlined Brand Plan, incorporating financial projections for unit sales and expenses.
  • Contributed to the creation and implementation of an impactful Competition Management Strategy and Plan, which empowered an effective competition task force
  • Identified, developed and maintained professional relationships with key customers, KOLs and scientific societies.

Brand Manager GI - Brand Lead Alofisel

Takeda Farmacéutica España
Madrid
09.2021 - 06.2023
  • Development and implementation of the strategic plan for IBD, including the financial plan (units, sales and expenses)
  • Identified, developed and maintained professional relationships with key customers and scientific societies
  • Actively contributed to the Rare GI EUCAN team as a member and point of contact for cell therapy.

Product Manager Rare GI

Takeda Farmacéutica España
Madrid
12.2019 - 09.2021
  • Led the development and implementation of the strategic plan for Rare GI products, specifically focusing on creating a successful launch strategy for a cell therapy product.
  • Identified, developed, and maintained professional relationships with key customers and scientific societies.
  • Designed and executed comprehensive financial plans, encompassing units, sales, and expenses to align with overall financial planning process.
  • Active member and point of contact for Rare GI EUCAN Team.

Marketing Associate

Takeda Farmacéutica España
Madrid
02.2017 - 12.2019
  • Actively contributed to the creation and implementation of the Brand Plan.
  • Developed promotional materials and managed activities including liaising with Scientific Societies and attending events.
  • Assisted sales team in executing marketing initiatives.

Product Manager Jr. TachoSil

Takeda Farmacéutica España
Madrid
03.2015 - 02.2017
  • Developing and implementing brand plans while executing forecasting and controlling budget.
  • Enhanced marketing strategies through the creation of engaging promotional content.
  • Contact with LeadLOC (EUCAN).

Técnico de Marketing

Takeda Farmacéutica España
Madrid
07.2012 - 03.2015
  • Took an active role in implementing the Marketing Plan.
  • Create and developed promotional materials, and activities organisation
  • Provided support to sales team for executing marketing strategies

Education

Licenciatura en Farmacia -

Universidad San Pablo CEU Madrid

Leadership

Mujeres En Farma

Comunication

IESE

Negotiation

Scotwork

Skills

  • Pharmaceutical industry knowledge: understanding of the pharmaceutical industry's regulatory environment, drug development processes, market trend's, and healthcare professionals and patient needs
  • Strategic Planning: capability to develop and execute the strategic plans, considering different factors, such us market dynamics, competitive landscape, and company goals
  • Cross-Functional Collaboration: Ability to collaborate effectively with multidisciplinary teams, including medical, regulatory, compliance, sales and access
  • Effective communication and presentation: Communication skills to present and articulate product strategies, business plans, and project updates to internal stakeholders, external partners, and senior management

Personal Information

Date of Birth: 08/28/86

Languages

Spanish
First Language
English
Advanced (C1)
C1

Timeline

Brand Manager GI

Takeda Farmacéutica España
06.2023 - Current

Brand Manager GI - Brand Lead Alofisel

Takeda Farmacéutica España
09.2021 - 06.2023

Product Manager Rare GI

Takeda Farmacéutica España
12.2019 - 09.2021

Marketing Associate

Takeda Farmacéutica España
02.2017 - 12.2019

Product Manager Jr. TachoSil

Takeda Farmacéutica España
03.2015 - 02.2017

Técnico de Marketing

Takeda Farmacéutica España
07.2012 - 03.2015

Licenciatura en Farmacia -

Universidad San Pablo CEU Madrid

Leadership

Mujeres En Farma

Comunication

IESE

Negotiation

Scotwork
Lucía Bernal Piñeiro