LOUISE GODFREY
Barcelona
Summary
Dynamic and results-oriented Sales Manager with a passion for developing talent and fostering a culture of excellence. With a proven track record of driving teams to consistently achieve targets and providing accurate sales forecasts directly to the VP level. ''My ethos is to equip individuals with the right skills, tools and support needed in order to excel in their roles, then get out of their way!'' During my tenure, I had the privilege of stepping into the interim Senior Director for Sales, Presales, and Consumption for six months, successfully leading the team while my superior was on leave. This experience further honed my leadership skills and deepened my experiences in strategic decision-making.
Overview
11
11
years of professional experience
Work History
Global Sales Manager
VMware
Barcelona
12.2023 - 05.2024
- Lead a team of 20 sales reps, both inside sales and Field based with a diverse experience level across EMEA, APJ and AMER
- Moving from in GEO to Globalised function, Streamlined internal processes to improve efficiency within sales unit
- Team successfully Achieved 120% in Q1, 130% in Q2 with 30% reduction in sellers due to acquisition and transition period to new GTM model
- Part of multiple change management workstreams in order to provide guidance, input and support in transitioning to a new model, this included workstreams on process, tools, voice of the customer and pricing and packaging
- I have had the opportunity to provide input into the future state
- Forecasting Global Sales business to Director and Global VP weekly, managing complex reporting issues and utilizing trends of the business and bottom up view to provide accurate sales forecasts.
EMEA Sales Manager
VMware
Barcelona
01.2021 - 12.2023
- Led diverse EMEA sales team of 12 Individuals, ensuring consistent quota achievement through collaborative culture
- Implemented forecasting methodology and workshops, enhancing sales planning and execution
- Analyzed market trends and provided strategic insights for informed decision-making and revenue growth
- Exceeded quotas consistently, recognized with President's Club invitation for exceptional performance
- Led EMEA quota planning for both Inside sales and Field Sales, ensuring fair targets and advocating for additional resources as needed
- Fostered collaboration across multiple teams for increased customer and internal engagement and as a result increasing footprint of services in accounts and driving incremental revenue
- Established Skills Development Matrix and conducted workshops to enhance team skills and growth
- Implemented team clinics and roundtable discussions to reinforce best practices and motivation
Learning Services Sales Specialist
VMware
Cork/Barcelona
08.2017 - 01.2021
- Consistently achieved quota, closing sales and driving renewals for VMware Services across UKI, with additional coverage of Nordics and the Middle East
- Successfully managed and expanded relationships with complex enterprise customers, including SMB to large Global Accounts (GAM), addressing unique challenges and delivering tailored solutions
- Positioned VMware Services to meet customer needs, driving adoption, expansion, and maximizing the value of VMware products and services
- Collaborated with extended account teams-including Account Executives, Product Specialists, Technical Account Managers, and System Engineers-to align service solutions with customer outcomes, often attaching services to ELAs or standard deals
- Monitored and analyzed Enterprise License Subscription (ELS) usage to increase adoption, minimize churn, and grow recurring revenue
- Consistently achieved KPIs, fostering long-term partnerships with customers and driving successful projects aligned with their strategic goals
- Awarded MVP for 6 Quarters due to performance whilst taking on additional responsibility
- Received Global Recognition from VP for outstanding performance despite challenges around COVID (167%)
Business Development Representative UKI
VMware
Cork
04.2016 - 07.2017
- Follow up and qualify new prospects from marketing-generated leads
- Research accounts, identify key players, generate interest and obtain business requirements
- Work closely with Sales team to determine strategic approach
- Build and develop initial customer relationships
- Meet or exceed assigned lead metric goals
- Promote, develop and maintain in-depth knowledge of VMware products and services, industry trends, and competition
- Developed and implemented targeted sales strategy
- Created standardized on boarding for new hires
- Multiple awards for COD activity, MVP
Seller Support Associate
Amazon
Cork
08.2015 - 04.2016
- Served as the primary liaison between Amazon and merchants, resolving inventory issues, enhancing catalog quality, and improving seller performance globally
- Worked with cross-functional teams to address inquiries related to account management, payments, and inventory
- Monitored seller performance through data analysis, providing actionable feedback for better sales outcomes
- Selected by peers to join a team focused on process improvements and enhancing workplace culture within Seller Support
Retention Specialist & Outbound Sales
Zevas (UPC)
Cork
05.2013 - 07.2015
- Recognized as MVP multiple occasions for exceptional performance in customer communications and retention
- Managed customer inquiries and satisfaction issues, negotiated pricing, and upsold services to meet needs
- Exceeded targets by reducing churn, building rapport, and enhancing satisfaction while identifying growth opportunities
Skills
- Leadership
- Training, Coaching & Mentorship
- Hiring & Employee Retention
- KPI and goal alignment
Affiliations
- Committee leader of an Internal Reverse mentoring programe between Senior Execs and Young Talent.
- Speaker on internal Women in IT series, chosen and interviewed by VP of professional services during townhall. Acted as a mentor to young talent.
- Selected to be part of DEI feedback committee to provide feedback and recommendations directly to SLT based on their goals.
Timeline
Global Sales Manager
VMware
12.2023 - 05.2024
EMEA Sales Manager
VMware
01.2021 - 12.2023
Learning Services Sales Specialist
VMware
08.2017 - 01.2021
Business Development Representative UKI
VMware
04.2016 - 07.2017
Seller Support Associate
Amazon
08.2015 - 04.2016
Retention Specialist & Outbound Sales
Zevas (UPC)
05.2013 - 07.2015
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