Lorena Marelli
Cabanas de Tavira
Summary
Highly motivated professional with several years of entrepreneurial and management experience. Skillfully creates and maintains professional and loyal relationships with co-workers, staff and clients while managing administrative and sales employees. Comfortable working independently as manager and leader and as collaborative team member. Applies business acumen and experience and exercises decisive judgment to meet and exceed organizational goals.
Overview
20
20
years of professional experience
Work History
Owner
BAREFOOT & LAZY APARTMENTS
EL CUYO
11.2017 - 11.2023
- Monitored daily financial activities related to rentals, such as deposits and credit card charges.
- Coordinated with contractors for repair and maintenance services as needed.
- Developed strategies to increase bookings and optimize revenue potential for each property.
- Provided exceptional customer service to guests throughout their stay.
- Managed the delivery of housekeeping services for rental units between guests' stays.
- Ensured compliance with local laws and regulations relating to vacation rental management operations.
- Negotiated contracts with vendors providing goods and services related to vacation rental operations.
- Responded promptly to inquiries from prospective renters regarding availability, amenities, rates, policies.
- Organized monthly reports detailing income generated by each property under management.
- Maintained accurate records of all rental property transactions, including leases, payments, occupancy, repairs and maintenance.
- Prepared documents required for registering short-term rentals with local government agencies.
- Inspected properties upon check-in and check-out of guests ensuring they are in satisfactory condition.
- Created marketing plans to promote available properties on various online platforms.
- Implemented systems for tracking inventory levels of supplies used in rental units.
- Coordinated shuttle services by communicating with drivers.
- Answered telephones to assist customers and resolve issues.
- Prepared sales contracts, researched customer needs, and promoted various products and services.
- Welcomed customers, offered assistance and answered questions by providing rates, terms and conditions of rental.
- Cultivated rapport with clients to meet expectations for high-end event space rentals.
- Oversaw daily operations, maintenance, and administration of various properties.
Commercial Manager
HOTEL CASA LAS TORTUGAS
ISLA HOLBOX
08.2016 - 02.2017
Independent Marketing Advisor
07.2015 - 07.2016
- Marketing, Graphic Design and Social Media advisor for small businesses in Tavira, Portugal and Cape Verde, Africa.
Sales and Reservation Manager
HOTEL CASA LAS TORTUGAS
ISLA HOLBOX
02.2013 - 07.2015
- Collaborated with sales teams to ensure successful execution of special events or promotions.
- Organized promotional activities aimed at generating more bookings from repeat customers.
- Analyzed market trends to anticipate future demand and adjust pricing accordingly.
- Generated reports related to occupancy levels, booking trends, customer feedbacks.
- Responded promptly to guest inquiries, complaints, and requests in a professional manner.
- Prepared weekly forecasts regarding expected arrivals and departures along with room availability status.
- Developed strategies for increasing occupancy levels and optimizing revenue potential.
- Maintained up-to-date knowledge of hotel services, facilities, rates, discounts, local attractions.
- Handled all aspects of reservations including cancellations, modifications, confirmations.
- Managed online booking platforms and monitored social media channels for customer feedbacks.
- Provided exceptional customer service to guests seeking room reservations.
- Resolved conflicts between customers and other departments in an efficient manner.
- Reviewed guest information and payment options, checking for accuracy and completeness.
- Relayed information on availability, pricing and discounts to customers.
- Assisted customers via phone by providing confirmations, answering questions and offering general information.
- Verified guest information and payment options ensuring accuracy and completeness.
- Researched and resolved customer issues.
- Coordinated with front desk staff to maintain maximum occupancy.
- Delegated work to staff, setting priorities and goals.
- Remained calm and professional in stressful circumstances and effectively diffused tense situations.
- Planned and led team meetings to review business results and communicate new and ongoing priorities.
- Evaluated individual and team business performance and identified opportunities for improvement.
- Held regular one-on-one meetings with employees to review performance and priorities and provide feedback.
Sales Manager
HOTEL SANTA FE VILLA GROUP
LORETO
12.2010 - 12.2012
- Implemented process changes to streamline sales department workflow.
- Conducted regular meetings with staff members to review goals and objectives for the quarter and year.
- Collaborated with marketing team to create promotional materials for target customers.
- Created and presented monthly reports to management on sales performance.
- Maintained accurate records of all transactions between customers and company representatives.
- Assisted senior management in developing long-term strategic goals for the company's growth.
- Developed and implemented sales strategies to increase market share.
- Developed pricing strategies that would maximize profits while still remaining competitive in the market.
- Analyzed customer data to identify trends, preferences, and opportunities for growth.
- Established relationships with key clients, while maintaining existing customer base.
- Participated in negotiations with vendors regarding product purchases or contracts.
- Identified and developed new markets for products or services.
- Executed strategic sales plans to expand customer base and revenue.
- Established new accounts and serviced existing accounts maintaining professional relationships.
Sales Manager
HOTEL BOUTIQUE FINCA TERRADA
MENDOZA
10.2009 - 09.2010
Member Services Time Share
HOTEL VILLA DEL PALMAR
CABO SAN LUCAS
01.2004 - 06.2009
Education
Marketing and Administration -
UNIVERSIDAD DE CONGRESO
MENDOZA, ARGENTINASkills
- Marketing tactics
- Labor Relations
- Budget Administration
- Regulatory Compliance
- Business Management
- Client Service
- Staff Management
Languages
- Spanish, Native
- English, Fluent
Timeline
Owner
BAREFOOT & LAZY APARTMENTS
11.2017 - 11.2023
Commercial Manager
HOTEL CASA LAS TORTUGAS
08.2016 - 02.2017
Independent Marketing Advisor
07.2015 - 07.2016
Sales and Reservation Manager
HOTEL CASA LAS TORTUGAS
02.2013 - 07.2015
Sales Manager
HOTEL SANTA FE VILLA GROUP
12.2010 - 12.2012
Sales Manager
HOTEL BOUTIQUE FINCA TERRADA
10.2009 - 09.2010
Member Services Time Share
HOTEL VILLA DEL PALMAR
01.2004 - 06.2009
Marketing and Administration -
UNIVERSIDAD DE CONGRESO
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