Lorena Arguello
Madrid
Summary
Extensive experience in retail management, sales and operations. Seeking new challenges to broaden accomplishments, and further develop leadership and design skills. Supports team and promotes teamwork to achieve long term results
Overview
16
16
years of professional experience
Work History
STORE MANAGER
Karl Lagerfeld
09.2023 - Current
- Mentored new hires during new store opening on-boarding process, ensuring they were well-equipped to excel in their roles from day one
- Maintained open lines of communication with corporate headquarters, sharing pertinent information about store performance and creating action plans to maximize profitability
- Assessed local market trends to make buying decisions with HQ regarding product assortment, adjustments or pricing changes based on consumer demand patterns
- Organized special events with marketing team, such as collection launch, seasonal sales, and DJ events to drive foot traffic to increase brand awareness and sale opportunities
- Improved customer satisfaction through staff training in customer service, visual merchandising and product knowledge
- Maximized sales by creating innovative visual merchandising displays and store layouts
- Ensured compliance with all applicable Spain laws, regulations, policies by regularly reviewing store procedures and taking corrective measures when necessary
- Oversaw loss prevention efforts, minimizing shrinkage by implementing effective security measures and training staff on proper procedures.
Studio Manager
SWEAT440
06.2022 - 07.2023
- Responsible for meeting performance metrics (KPI’s), monthly revenue, facilities maintenance and operations
- Developed sales strategies and coached staff on selling tactics to maintain high percentage of membership enrollment.
- Maintained 42% conversion rate with monthly leads since August 2022 re-opening. Through cultivating positive relationships with participants by interacting with group during fitness classes
- Implemented effective social media strategies facilitate new business and promote patronage in existing customers.
- Promote special events for studio on a monthly, quarterly and special occasion basis.
- Manage the day-to-day operations of the studio, oversee and lead the studio team, with customer safety & satisfaction
- Set and managed employee work schedules for coverage in assigned areas.
- Escalated incidents to next level to remain compliant with company's standards and procedures.
Store Manager
COS
03.2018 - 07.2021
- Apply performance data to evaluate and improve operations, target to current business conditions and profitability of the store
- Led team of Department Managers, Visual Manager and Sales Advisors ( 20+ associates)
- Set effective store schedules based on forecasted customer levels, individual employee knowledge and service requirements.
- Established budget forecasts and selling targets for store
- Increased overall conversion in 2019 by 21% versus year prior by effectively cultivating customer rapport , high level of visual presentation and delivering exceptional customer service through product knowledge
- Analyzed and settled multi-faceted issues impacting leadership and business outcomes across 4 locations in North America East
- Responsible for recruitment planning and ensuring adequate staffing levels
- Assess staff and provide feedback and formulate clear and challenging goals to assist with their development ( 4 internal promotions)
- Led trainings for newly hired or promoted Managers for Canada
Assistant Store Manager
COS
07.2015 - 03.2018
- Support Store Manager in overseeing sales performance, customer service, and profitability of the store
- Monitor and control all variable costs in order to maximize profit (increased overall 2017 sales by 5% versus 2016, through thorough analysis of KPI's, store performance reports and extensive training & recruitment)
- Controls all store operations are carried out effectively and according to COS guidelines
- Motivates team to achieve company goals and objectives
- Responsible for recruitment planning and ensuring adequate
staffing levels (30+ associates) - Ensures Sales Advisors and Management Team receive the
appropriate level of succession plan/training ( 2 internal promotions - Analyzed and interpreted store trends to facilitate planning
- Work with Visual Managers to oversee all Visual Presentation
Assistant Manager
FOSSIL
05.2013 - 07.2015
- Develop team on driving sales through service standards, product knowledge, and store presentation
- Conduct weekly meetings to motivate staff members, address concerns and questions, plan improvements, and evaluate progress toward goals.
- Strengthen merchandising and promotional strategies to drive customer engagement and increase sales.
- Manage all aspect of loss prevention, inventory management and
operational controls - Assess job applications and made hiring recommendations to bring in top candidates for key vacancies.
- Establish and optimize schedules to keep coverage and service in line with forecasted demands.
Operations Manager
OLD NAVY
08.2008 - 05.2013
- Ensures productivity goals are met while adhering to company defined best practices, while meeting company productivity standards
- Minimizes merchandise handling to meet payroll budget and efficiency goals
- Executes all activities related to Loss Prevention, Risk Management, and Safety
- Exhibits behavior's to drive customer service standards in all sales Associates
- Coaches and trains Associates and Leaders on the execution of all operational productivity standards while executing tasks
- Assesses training opportunities from observations and company defined best practices and makes recommendations to the Store Manager
Education
AEC - Fashion Marketing Buying
LaSalle College
Montreal Associate of Arts - Interior Design
New York Institute of Art And Design
Skills
- Sixteen Years experience in management and customer service experience
- Great attention to detail
- Effective multitasking skills
- Teamwork and ability to work under pressure
- Organized, resourceful and always available
- Certified in AutoCAD program
- Fluent in Spanish, English & French
Interests
Design
Fitness & Well-Being
Timeline
STORE MANAGER
Karl Lagerfeld
09.2023 - Current
Studio Manager
SWEAT440
06.2022 - 07.2023
Store Manager
COS
03.2018 - 07.2021
Assistant Store Manager
COS
07.2015 - 03.2018
Assistant Manager
FOSSIL
05.2013 - 07.2015
Operations Manager
OLD NAVY
08.2008 - 05.2013
AEC - Fashion Marketing Buying
LaSalle College
Associate of Arts - Interior Design
New York Institute of Art And Design
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