Liisa Matinvesi-Bassett

Key achievement:

• Successfully launched a new brand in the competitive Ecommerce market.
• Planned and executed marketing and communications strategy (B2B & B2C) for PriceSpy, with 360° campaigns in traditional and online channels with great PR results.
• Designed and implemented effective strategies to improve customer acquisition and increase LTV, with a focus on ROI.

Duties and responsibilities:

• Planning and managing localised marketing strategies, in owned and paid media, media mix incl. mobile, display, social media, paid search, SEO, affiliates, influencers, push messages and email.
• Established strong relationships with key industry players for business growth and managing strategic partnerships.
• PR and being their spokesperson in UK, Finland and New Zealand.
• Managed and coached an internal team located in UK, Sweden, Poland and New Zealand and external team from agencies such as PR, media and advertising.
• Increased market share by developing and implementing effective sales strategies.
• Gathered information on competitor activities and market trends to enhance strategic decision-making.
• Managed cross-functional teams to ensure seamless operations and drive business objectives.
• Forecasts, Budgeting and P&L for the country operations.
• On a volunteer basis, part of Schibsted Mentorship program, mentoring master students and newly graduates.

Working with clients such as Seppälä (Fashion brand), VR (Finnish Railways), VVO-Yhtymä Oy (Real Estate company), Prisma (Supermarket chain), Klaus K design hotel and Finavia.

Key achievements:

• Finavia, Helsinki Airport, Life in HEL –campaign. Life in HEL won several awards in Cannes Lions, One Show and Grand One including Bronze Lion in Cannes Lions.
• VVO-Yhtymä's re-branding and launching of a new brand Lumo.
• Klaus K design hotel's online booking and website redesign.

Duties and responsibilities:

• Managing and leading creative teams, marketing professionals and being the client's main point of contact.
• Matching customer requirements and challenges with the skills required to increase customer satisfaction.
• Leading the service delivery: strategic planning, creative design, production, execution and measurement, with TBWA's disruption model at heart.
• Managing client's website and mobile data analysis. Inc. sales channel optimization for online, mobile and retail, social media and content marketing.
• Implemented strategic project management methodologies, leading to efficient and successful project delivery.

Key achievements:

• Nissan Rumble social media campaign. Nissan Rumble won awards in Cannes Lions, Golden Hammer and Effie awards, including the Bronze Lion in the category for best use of social media.
• Art of 99. Art of 99 -campaign won Gold in Vuoden Huiput, for best illustration & picture.
• Increased brand awareness through the creation of engaging social media campaigns.

Duties and responsibilities:

• Manager for all Nissan Nordic Europe's digital marketing, including the management of seven countries for the Nordic & Baltic region.
• Working with both Communications and Marketing departments, to optimize and create an online presence with display, email, mobile, influencer co-operations, online partnerships and social media.
• Launching central marketing concepts to all Nissan Nordic Europe markets.
• Managed talented teams of creatives to plan and implement project tasks meeting timelines and exceeding expectations.

Key achievements:

• Planned and executed marketing strategy for Unibet in Finland both online and offline within the legal restrictions inc. TV, radio, sponsorships, display, partnerships, email, affiliates, PPC and social media platforms.
• Creating local PR events and being their spokesperson in Finland.
• Successfully launched Unibet's Poker TV –format to Finland, Hungary and Czech Republic. Hands-on experience managing the launch from concept to live in Finland and as an advisor in Hungary and Czech Republic.
• Implemented effective strategies to improve customer acquisition, driving down CPA's and maximizing ROI.
• Managed to achieve ambitious targets for Unibet in Finland each year.

Key achievements:

• Kicked-off online and affiliate marketing activities from scratch for Unibet Finland and made Unibet one of the top three in the Finnish online gaming sector, despite the difficult legal situation.
• Successfully set up a strong network of hundreds of affiliates in the UK, Nordic and Baltic regions, and acting as account manager of larger affiliate networks.

Duties and responsibilities:

• P&L for Unibet Finland.
• Customer Acquisitions whilst maximizing ROI.
• Planned and executed localised marketing communication strategy. Directed marketing projects through conceptual planning, schedule management and final implementation.
• Launched and managed a localised poker TV-format.
• PR of Unibet and lobbying for licensed market.
• Sponsorships with athletes in football, rally, boxing, snow boarding as well as music and sports events.
• Recruited and managed an internal and external team, external agencies such as media, advertising, PR and legal agencies.

Key achievements:

• Managed sales process, mainly with CPC and performance based contracts > quadrupled the revenue during the first year, with limited resources.
• Planned and executed online marketing strategy, inc. complete online marketing mix of banners, email, search, affiliates and partnerships.
• Branding and PR of their Finnish brand, Vertaa.fi grew from being in the top 40 online brands in Finland to the top 20.

Duties and responsibilities:

• Customer Relations; managing multiple customers at all different spending levels.
• Recruited and managed the Finnish team.
• Process management and coordination between different departments; sales, IT, content and an external advertising agency.
• Business development inc. market research of new markets and community functions.
• Achieved profitability goals by developing and implementing commercial activities.
• Collaborated with cross-functional teams to develop promotional campaigns that effectively increased category awareness and sales growth.