Lizaveta Kaliada
Summary
Performance-oriented Account Manager with 5 Years of international experience in eCommerce, digital marketing and customer relations, expertise in managing diverse project portfolios, cultivating lasting client partnerships and collaborating across cross-functional teams to achieve revenue targets.
Overview
5
5
years of professional experience
Work History
Account Manager - B2B
HypeFactory | Influencer Marketing Agency
08.2022 - Current
- Managing and coordinating up to 10 active projects monthly.
- Ensuring new customers get the most out of the service, providing support, and identifying upsell opportunities to maximize CLTV.
- Collaborating with with cross-functional teams, including research, production, and design teams, ensuring that project-based assignments for accounts are delivered on time and within budget.
- Working closely with Sales team to craft presentations and sales pitches to effectively highlight the complete range of our services.
- Ensuring timely and accurate preparation and delivery of all client-facing documents, including proposals, contracts, campaign reports and dashboards.
- Participating in creative approval process, providing insightful feedback and recommendations to ensure that campaigns are aligned with client goals and expectations.
- Holding regular client meetings, presenting campaign performance reports to keep clients informed and engaged.
- Suggesting ways to optimize the performance based on campaign results to ensure the churn rate reduction.
Account Manager
SLON Media
12.2021 - 06.2022
- Simultaneously managed up to 8 accounts, including leading companies in , IT sector and advertising.
- Built and maintained productive and long-lasting relationships with 4 crucial clients.
- Prepared and led regular meetings with clients and took care of reporting.
- Defined clients' strategic plans and objectives and transferred them into deliverables and tasks to the production team.
- Increased sales potential by introducing new services relevant to customers' business.
- Worked closely with Sales Team to qualify customers for upselling potential.
Partnership Manager
MarriedAbroad
12.2018 - 12.2021
- Initially, my job was to grow the network of partners (wedding planners) and get them to increase their investment in Marriedabroad.com.
- Developed client networks from scratch in 5 countries.
- Kept clients loyal and informed about promotions and price changes or service conditions.
- Generated, qualified and reviewed new leads to drive higher sales opportunities.
- Submitted weekly and monthly reports to the company's management and suggested actions to correct deviations.
- I was in charge of the setup and optimization of search engine campaigns (paid search) until they became the source of lead capture with the lowest CAC of the company.
Education
Higher Education - Marketing
Belarus State Economic University
Minsk, Belarus06.2020
Skills
- Project Management
- Proposal Preparation
- Data-driven decision making
- Customer Service and Assistance
- Documentation and Reporting
- Time optimization
- Communication and presentation skills in offline and online meetings
- Experience in multitasking environments and working under pressure
- Advanced user of: Jira, Asana, Slack, Notion, Google Sheets, MailChimp, Figma, Adobe Photoshop, Trello
Languages
Russian
Bilingual or Proficient (C2)
English
Advanced (C1)
Spanish
Advanced (C1)
Timeline
Account Manager - B2B
HypeFactory | Influencer Marketing Agency
08.2022 - Current
Account Manager
SLON Media
12.2021 - 06.2022
Partnership Manager
MarriedAbroad
12.2018 - 12.2021
Higher Education - Marketing
Belarus State Economic University
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