Lily Casey
Barcelona,Spain
Summary
Communications and digital marketing professional with experience managing content, campaigns, webinars and events for educational programs. Skilled in organic and paid social media, website management and driving audience growth. Known for leading initiatives end-to-end and coordinating with stakeholders to deliver results.
Overview
4
4
years of professional experience
3
3
years of post-secondary education
Work history
Communications Assistant
RMIT Europe
Barcelona
11.2024 - Current
- Drove measurable growth for RMIT Europe, contributing to 1000+ new LinkedIn followers in a single quarter and tripled the Emerging Leaders program follower base.
- Acted as event manager for online and in-person initiatives, delivering information sessions and leadership program launches.
- Led communication across multiple non-accredited programs, supporting recruitment objectives.
- Managed organic and paid content on LinkedIn and Instagram, oversaw content calendars and performance analysis to strengthen brand consistency and audience growth.
- Coordinated senior staff across RMIT Europe and RMIT University, leading briefings, clarifying roles and ensuring alignment across multi-stakeholder initiatives.
- Planned and executed online webinars, managing platform setup, speaker briefings, running sheets and back-end coordination.
Social Media Coordinator (freelance)
PYAR
Barcelona
05.2024 - 08.2025
- Increased social media followers by 133% within a 3-month period through a combination of organic and paid content.
- Produced and edited captivating Instagram Reels to boost brand visibility and audience engagement.
- Developed and designed weekly posts, delivering visually compelling storytelling.
- Strategically planned and scheduled content to maximize audience reach and interaction.
Social Media Content Creator + SEO Analyst (freelance)
BreakEven
Luxembourg
07.2022 - 05.2024
- Elevated search ranking to 4th position on SERP through advanced SEO optimisation and strategic keyword analysis, driving substantial improvements in online visibility and organic traffic.
- Increased brand visibility significantly, resulting in outreach from over 5+ major newspapers for coverage.
- Created engaging Instagram posts, stories, reels, flyers and brochures to elevate brand visibility.
- Delivered website copywriting, crafting content that strengthened brand messaging.
B2B Marketing & Events Intern
Kinepolis
Luxembourg
02.2022 - 06.2022
- Managed 2+ B2B events with attendance ranging from 250-400 participants
- Developed and executed marketing strategies to effectively promote events and drive attendance.
- Produced monthly newsletters to engage diverse audiences.
- Managed the LinkedIn account, ensuring consistent brand messaging.
- Reviewed and approved blog content prior to publication.
Education
Master's - Digital Marketing
ESEI International Business School
Barcelona 10.2023 - 06.2024
Bachelor (Hons) - Global Marketing
University of Coventry
Metz, France 09.2022 - 06.2023
Brevet de Technicien Supérieur (BTS) - Business and Marketing
Ecole de Commerce et de Gestion
Luxembourg 09.2020 - 07.2022
Skills
- Typeform
- SE Ranking
- Semrush
- AEM
- Canva
- Adobe Express
- CapCut
- Microsoft Powerpoint
- Microsoft Word
Languages
English
Native
Luxembourgish
Native
French
Advanced (C1)
German
Upper intermediate (B2)
Spanish
Beginner (A1)
Timeline
Communications Assistant
RMIT Europe
11.2024 - Current
Social Media Coordinator (freelance)
PYAR
05.2024 - 08.2025
Master's - Digital Marketing
ESEI International Business School
10.2023 - 06.2024
Bachelor (Hons) - Global Marketing
University of Coventry
09.2022 - 06.2023
Social Media Content Creator + SEO Analyst (freelance)
BreakEven
07.2022 - 05.2024
B2B Marketing & Events Intern
Kinepolis
02.2022 - 06.2022
Brevet de Technicien Supérieur (BTS) - Business and Marketing
Ecole de Commerce et de Gestion
09.2020 - 07.2022