Lilia Kravets
Barcelona
Summary
Solid, comprehensive marketing experience at tech companies. As a B2B marketing expert I am charge in the shaping strategies, multi-channel communication plans, managing social media, identifying ICP, customer journey, determining brand positioning, driving lead generation (inbound, outbound, ABM), PR activities, events, community building to end up improving ROI. Cross-functional teams’ cooperation, solid team management experience. I have delved into the Web3 space (community building, NFT, Metaverse)
Overview
12
12
years of professional experience
Work History
Head of Marketing
KITRUM
10.2023 - Current
- Drove a 150% increase in Marketing Qualified Leads. Increased Revenue by 35% through Outbound Campaigns.
- Double Organic Traffic by Scaling SEO and Content Marketing.
- Launched New Global Brand Strategy (Outsource). Enhanced Brand Visibility by 70% through Strategic PR and Events
- Grew Social Media Engagement by 200%
- Organized and promoted virtual and physical events that resulted in a 45% increase in qualified leads and enhanced brand presence
- Working on new website release.
Marketing Lead, Community Builder (Web3)
MBD Financial
01.2023 - 06.2023
- Built and Scaled a Thriving Online Community, Enhancing Brand Loyalty by 40% (Telegram)
- Positioned MBD Financials as a thought leader through strategic content and partnerships.
- Drove a 50% increase in event attendance through targeted niche events
Head of Marketing
Interexy
01.2021 - 01.2023
- Implemented targeted marketing strategies that contributed to a 35% increase in annual revenue, driving significant company growth
- Built and led a high-performing marketing team, improving overall team efficiency by 30% and achieving all KPIs consistently
- Played a key role in entering new markets, resulting in a 15% expansion of the customer base
- Streamlined marketing operations, reducing overall marketing spend by 15%
Head of Marketing
IT-Enterprise
Kyiv
01.2017 - 01.2021
- Successfully redefined the brand's market positioning, increasing brand awareness by 45% in target industries
- Managed product marketing initiatives that resulted in a 30% increase in product adoption among enterprise clients
- Implemented an inbound marketing strategy that improved lead generation by 50%
- Forged strategic partnerships with industry leaders, driving a 25% increase in co-marketing opportunities and brand reach
- Used data analytics to continuously optimize marketing campaigns, achieving a 30% reduction in cost per lead
Marketing Manager
SoftServe
Kyiv
01.2013 - 01.2017
- Conduct market research to identify trends, customer needs, and competitive landscape
- Develop and manage content marketing initiatives to position SoftServe as an industry leader
- Worked closely with sales, product, and design teams to ensure strategic alignment across all marketing channels
- Organized and promote events, webinars, and conferences to enhance brand visibility and generate leads
Education
Genius Marketing Business Program
01.2021
Digital Marketing Academy
01.2019
Master of Business Administration (MIM) -
International Management Institute
01.2016
Kiev National Economic University Faculty of Marketing
01.2011
Skills
- Go-to-market strategy development
- Customer Segmentation
- Social Media Management
- Cross-functional team leadership
- ROI Analysis
- Partnerships Development
- Performance Marketing
- Marketing Automation
- Content Creation, SEO, PPC
- Community Building
- Web3 Technologies
- Strong Communication Skills
- Managing Projects
- AI Skills
- Managing Teams, Leadership
- Ability to Multitask
- Growth Mindset
- Entrepreneurial Mindset
Timeline
Head of Marketing
KITRUM
10.2023 - Current
Marketing Lead, Community Builder (Web3)
MBD Financial
01.2023 - 06.2023
Head of Marketing
Interexy
01.2021 - 01.2023
Head of Marketing
IT-Enterprise
01.2017 - 01.2021
Marketing Manager
SoftServe
01.2013 - 01.2017
Genius Marketing Business Program
Digital Marketing Academy
Master of Business Administration (MIM) -
International Management Institute
Kiev National Economic University Faculty of Marketing
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