Leticia Gabande
Summary
Goal driven lead with a design thinking approach who uses data to glean insights and weave together a narrativethatexplainscomplexideas in a digestible way. Experienced strategist,brand ,product builder andstoryteller. Passionate about delivering best in class products while enhancing client experience through proactive customer data assessment and bridging of hidden insights and opportunities for continuous expansion.
Overview
10
10
years of professional experience
Work History
Product Solutions and Strategic Insights Lead
JP Morgan & Chase
04.2022 - Current
- Democratize data: translate analytical findings into concise and consumable outputs to support data- driven decision making across all business units, including but not limited to sales, marketing, and content
- Work cross-functionally with platform managers and data analysts to bring actionable insights to production and content teams to increase engagement and develop audiences across our key franchises
- Author monthly consumer surveys and summarize findings to arm multiple business units with data-driven storytelling and audience insights across
- Maintain a pulse on new trends, mediums, and changing landscapes to inform strategic business decisions
- Manage relationships with measurement/research vendors (Nielsen, Shareablee, Helixa)
Manager, Partner Marketing & Strategy
Barstool Sports
09.2019 - Current
- Spearhead data-driven storytelling to develop go-to-market materials, custom proposals, and overall Barstool positioning to ultimately support $90M+ of 2021 ad revenue
- Develop marketing materials that bring to life the unique selling proposition of Barstool Sports including but not limited to sales presentations, website/online media kit, sizzle videos, one-sheets, and email newsletters, etc
- Research, create, and launch vertical deep dives for strategic categories that have brought in first auto, telecom, tech, and mortgage clients for over $10M (Chevy, Verizon, Cisco, Cross Country Mortgage)
- Serve as in-house audience expert for all Barstool franchises and platforms (65+ franchises across 10+ platforms)
- Manage relationships with measurement/research vendors
- Write and edit sales decks/presentations for CEO/CRO
- Stay up to date on all content trends, new platforms, and the social landscape to inform and educate sales team
Strategist, Marketing Strategy & Insights
Fullscreen Media
10.2017 - 09.2019
- Promoted to take on a hybrid role that blended business development, research, insights, storytelling, and cultural trend forecasting
- Partnered heavily with sales, creative, and account teams to craft and package data-driven stories for new sales proposals and RFPS, as well as social video campaigns (Mattel and Mars)
- Performed audience and vertical-specific research with third party and proprietary tools, extracted unique insights, and kept ahead of the industry through trend analysis
- Developed strategic insights and synthesized into digestible content for internal stakeholders and clients to help marketers understand consumer behavior and develop more effective campaigns
- Led development, research, writing, and editing, of bi-quarterly consumer Trend Report
Content Marketing Strategist, B2B Marketing & Comm
Fullscreen Media
10.2016 - 10.2017
- B2B Marketing & Comms, Collaborated with internal teams to write client case studies for Fullscreen marketing to support sales
- Developed content marketing strategy and materials to deliver Fullscreen messaging through multiple channels
- Wrote thought leadership articles for Fullscreen executives published in trade magazines such as Adweek
- Identified trends in the market and distributed via weekly client-facing newsletter
Social Video Account Manager
Fullscreen Media
10.2014 - 10.2016
- Built relationships with clients and agencies: E! Entertainment, Esquire Network, Toyota, Saatchi & Saatchi, etc
- Consulted with clients on YouTube best practices to achieve measurable business results
- Created and implemented data-driven optimization strategies to increase viewership and audience engagement
- Created and authored Fullscreen branded weekly social media newsletter sent to clients
Education
Bachelor of Arts - Media Studies
Claremont McKenna College
Claremont, CA05.2014
Skills
- Computer: Word, Excel, Keynote, PowerPoint, Mailchimp, GoogleDocs, DropBox
- Social Media: YouTube Certified: Audience Development, Facebook, Twitter, Instagram, Snapchat, TikTok, Tumblr, Pinterest, LinkedIn, Spotify, SoundCloud, HypeMachine, WordPress
- Analytics: YouTube Analytics, Shareablee, ComScore, SocialBlade, NetBase, Tubular Labs, Nielsen, Conviva, Keyhole
- Consumer Research: eMarketer, YPulse, Mintel, WARC, ARF, MediaRadar, Helixa
Timeline
Product Solutions and Strategic Insights Lead
JP Morgan & Chase
04.2022 - Current
Manager, Partner Marketing & Strategy
Barstool Sports
09.2019 - Current
Strategist, Marketing Strategy & Insights
Fullscreen Media
10.2017 - 09.2019
Content Marketing Strategist, B2B Marketing & Comm
Fullscreen Media
10.2016 - 10.2017
Social Video Account Manager
Fullscreen Media
10.2014 - 10.2016
Bachelor of Arts - Media Studies
Claremont McKenna College
Similar Profiles
Lisa Olivia GrenviczLisa Olivia Grenvicz
Private Client Banker at JP Morgan Chase & Company (Chase Bank)Private Client Banker at JP Morgan Chase & Company (Chase Bank)
Taylor SimsTaylor Sims
Client Services Specialist & Associate Banker at JP Morgan Chase & Chase BankClient Services Specialist & Associate Banker at JP Morgan Chase & Chase Bank
Miranda GuerreroMiranda Guerrero
Associate Banker Market Expansion at Jp Morgan Chase ChaseAssociate Banker Market Expansion at Jp Morgan Chase Chase
Ahamed KabeerAhamed Kabeer
Vice President - IT Service Management Lead at JP Morgan Chase Bank N.A.Vice President - IT Service Management Lead at JP Morgan Chase Bank N.A.
Fred LeFred Le
Director, Product Management Data Insights Solutions at MastercardDirector, Product Management Data Insights Solutions at Mastercard