Overview
Work History
Education
Skills
Timeline
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Leonardo Bettini

Madrid

Overview

9
9
years of professional experience

Work History

Senior Retail Business Manager

Schreiber Foods EU
Madrid
08.2024 - Current
  • New Business Development: Identify and pursue new business opportunities within the global retailers across the EU.
  • Negotiation and Sales: Negotiate contracts, pricing, and terms with customers and internal stakeholders.
  • Manage collaboration between 5 different teams (plants) in a transversal way for new projects, recipes and opportunities for new global retailers in EU.
  • Created and implemented a targeted sales plan, resulting in increased profits and reduced operational expenses by efficiently serving 30 customers across international markets.

Global Travel International KAM

Beam Suntory
Madrid
11.2022 - 08.2024
  • Development of customer value proposition (Portfolio, Promotions, activations etc) in more the 28 countries and 100 points-of-sale in EMEA
  • P&L tracking and internal financials for profit growth
  • Increased sales by 20% in the EMEA Region
  • Launched pilot initiatives with the most innovative partners with successful results
  • Achieved a 5% market share increase in HALO locations
  • Implemented customer engagement and agile management initiatives to enhance the customer experience across all EMEA territory
  • Initiated new strategies and tactics to drive customer loyalty and engagement.

Export Key Account Manager

Goya Foods EU
Madrid
06.2019 - 11.2022
  • Developed and executed sales plans to drive growth, while fostering partnerships with distributors and retailers worldwide. This resulted in the acquisition of 10 new major export accounts and a remarkable 250% boost in sales.
  • Analyze the client's evolution of sales, commercial conditions, costs and profitability, and marketing and sales strategy for the entire Goya portfolio. Annual growth of 15%-20%
  • Responsible for the whole sales cycle of direct sales and triangular trades from all Goya products manufacturers and copackers all over the world. Increase from 5 to 15 annual containers
  • Develop all distribution channels (traditional, retail, and food service, B2B) in EMEA distributors of the Goya Brand.

Strategic Account Specialist

Taurel & Cia Sucrs CA
Caracas
01.2018 - 12.2018
  • Established new relationships with key accounts by leveraging a combination of industry knowledge and effective communication methods, driving export sales growth by 35%
  • Successfully led a team in developing and executing a well-rounded customer experience strategy, resulting in a 75% customer retention rate in Venezuela

Regional Sales Manager

Kane Beef Processors
Texas
01.2017 - 12.2017
  • Developed and implemented strategic sales plans for 3 regions, which generated gross profits of $5M, increased market share in key markets by 140%, and increased customer satisfaction by 20%
  • Develop along with COO and control of logistics, costs, and dispatch in the new distribution center.

Inside Sales Representative

Nutraclikc LLC
Boston
05.2015 - 12.2016
  • Retention, cold-calling & cross-selling to existing customers is one of the main objectives.
  • Secured orders from current customer base, resulting in an increase in sales of 15%.

Education

MBA -

EAE Business School
Madrid, Spain
06-2019

International Business & Marketing -

Suffolk University
Boston, USA
05-2016

Skills

  • Strategic & Business Planning
  • Team Leadership
  • Negotiation, Sales and Marketing
  • Power BI, Tableau, & Microsoft Dynamics
  • Languages: Spanish (Native), English (C2), Italian (B2)
  • MS Office

Timeline

Senior Retail Business Manager

Schreiber Foods EU
08.2024 - Current

Global Travel International KAM

Beam Suntory
11.2022 - 08.2024

Export Key Account Manager

Goya Foods EU
06.2019 - 11.2022

Strategic Account Specialist

Taurel & Cia Sucrs CA
01.2018 - 12.2018

Regional Sales Manager

Kane Beef Processors
01.2017 - 12.2017

Inside Sales Representative

Nutraclikc LLC
05.2015 - 12.2016

MBA -

EAE Business School

International Business & Marketing -

Suffolk University

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Leonardo Bettini