Laura Pulido

• Identify and evaluate potential shooting locations for filming, ensuring they match the creative vision and narrative of the script.
• Look for locations that impact with the tone, lighting, and authenticity of a story.
• I explore various locations, taking photographs, and presenting proposals to production teams, with an emphasis on finding the perfect setting that complements the story’s atmosphere.
• Key aspects I consider include lighting, architecture, and obtaining necessary permits
• Collaborating with directors and production teams, I help identify settings that bring the script to life, while maintaining the strict confidentiality standards of the industry.

Key Skills

• Strong communication skills in presenting and discussing location proposals with directors, producers, and other key stakeholders.
• Problem-Solving: Skilled in overcoming challenges

• Led multi-channel marketing campaigns for 17 brands, developing and executing ATL strategies boosting brand visibility and increased sales across national and regional markets.
• Collaborated with creative agencies and production co. to deliver high-impact TVC aligning brand messaging, visual aesthetics, and media placement
• Acted as the strategic link between marketing, sales, and creative teams, ensuring seamless execution of campaigns that aligned with broader business objectives and resonated with target audiences.
• Directed the development of audiovisual content, including interviews with industry professionals, product demonstrations, and educational videos, integrating them into ATL campaigns to elevate brand presence across media channels.
• Oversaw brand positioning and market analysis, refining campaign strategies based on consumer insights ensuring brands remained relevant and impactful.
• Collaborated with internal and external teams, ensuring effective project management and meeting deadlines while delivering creative and impactful ATL materials.

• Managed sourcing and negotiations with creative agencies and media partners to optimize costs and maximize ROI
• Coordinated with creative agencies and production companies, ensuring efficient resource allocation and high-quality delivery
• Acted as a key liaison between internal teams and external production partners
• Implemented cost-saving strategies, optimizing vendor selection and contract management to enhance operational efficiency.
• Ensured compliance with procurement policies

• Reported directly to the CEO, managing all HR operations while studying at university.
• Oversaw the full employee lifecycle, including recruitment, onboarding, and compliance with company policies and inssuance of disciplinary notices when required.
• Delivered training programs to enhance employee development and performance.