Laura Isabel Perez-Cernuda
Summary
Proactive and self-motivated professional with desire to take on new challenges, who strives to deliver above-average results to drive internal enhancements. Willing to listen and learn and excited to contribute in real-world environment to help find practical, actionable solutions for current needs. Detail-oriented and adept at quickly mastering new skills, seeking entry-level opportunity to expand career while facilitating company growth
Overview
10
10
years of professional experience
3
3
Certification
Work History
Sole Proprietor
Laura Isabel Designs
03.2020 - Current
- Enhanced company's quality and productivity by developing effective business strategies, that adapted to the constant changes that came with COVID, along with streamlining systems and processes.
- Developed and cultivated favorable relationships with both new and existing clients through effective communication and exemplary interpersonal skills, facilitating contract negotiation and development of marketing and sales strategies.
- Analyzed financial statements and trends to manage cash flow and make business decisions.
- Analyzed client business needs, assisting in determining appropriate resources and strategies.
- Conducted market research activities and competitive analysis to facilitate implementation of aggressive company marketing strategy, all while overseeing project execution and phase progress to drive on-time completion of deliverables
Senior Growth & Sales Manager
CharterAlia Boat Charter
Ibiza
02.2015 - 05.2020
- Through excellent customer service, cognitive sales techniques, and the thought out restructuring of the business process, grew the company from 2 boats to 20 boats- from 2 employees to a team of over 25- overseeing all department strategies and processes.
- Involved in all key decisions made in the company- including financial move, company changes, personnel pay/promotion/termination/etc., the buying and selling of assets, etc.
- Available around the clock to create solutions for any and all obstacles faced, including but not limited to customer complaints or special requests, boat breakdowns or technical emergencies, significant last minute restructures, legal matters, market changes, etc.
Jr. Finance Reporting Analyst
Bupa Worldwide
Miami
05.2013 - 08.2014
- Effectively managed off-shore project by establishing reporting criteria and standards through communication with different department leaders to effectively maintain data integrity and streamline reporting processes.
- Applied expertise in MySQL, SSRS, and Power BI to create and maintain user friendly optimized reports that helped complete all timely account reconciliations while adhering to data quality requirements.
- Assisted with the strategy and design process of a new in-house database to foster efficiency and entirety for future reporting requirements.
- Developed Ad-hoc reports with quick turn-around to stakeholders and management for effective presenting and crucial decision making.
- Successfully managed multiple short and long term projects simultaneously, using Agile
Development Methods
Education
Bachelor of Science - Mathematics And Computer Science
St. Thomas University
Miami, Florida05.2012
Skills
- Programming: SQL, Python (Pandas, Numpy)
- Data Visualization: Excel, Python, R, and Tableau
- Microsoft Excel and Google Sheets
- SSRS and Power BI
- Acute attention to detail
- Problem solver with strong analytical & quantitative reasoning skills
- Working on multiple projects simultaneously using Agile Development Me
Certification
- IBM Data Analysis and Visualization Foundations Specialization (Completed 2022)
- IBM Data Analyst Professional Certificate (Completed 2022)
- 365 Data Science Data Analyst Career Track Certificates (To be completed 05/2023)
Timeline
Sole Proprietor
Laura Isabel Designs
03.2020 - Current
Senior Growth & Sales Manager
CharterAlia Boat Charter
02.2015 - 05.2020
Jr. Finance Reporting Analyst
Bupa Worldwide
05.2013 - 08.2014
Bachelor of Science - Mathematics And Computer Science
St. Thomas University
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