Laura Jiménez Soler
Barcelona,Spain
Summary
With over 6 years of experience in e-commerce and digital marketing, I have developed strategies that enhance user experience and improve customer retention. I specialize in designing innovative digital solutions that drive growth and online sales. With a focus on continuous improvement and operational efficiency, I am looking to advance into strategic roles in e-commerce to continue contributing to business success.
Overview
7
7
years of professional experience
7
7
years of post-secondary education
Work history
Ecommerce Manager
PDPAOLA Jewelry
Barcelona
09.2023 - Current
- Led the ecommerce team, managing the brand’s overall strategy to increase online sales
- Implemented improvements to the user experience, optimizing the conversion rate
- Managed digital projects focused on personalization and retention
- Worked on web positioning improvement projects.
Senior Digital Strategist
Barcelona
04.2022 - 09.2023
- Developed digital strategies focused on customer acquisition and retention
- Experienced in managing CRO (Conversion Rate Optimization)
- Implemented marketing campaigns.
Performance Marketing & Retention Specialist
Barcelona
03.2020 - 04.2022
- Managed digital marketing campaigns across multiple platforms, achieving sustained web traffic growth
- Optimized retention campaigns, improving Customer Lifetime Value (CLV).
Digital Marketing
VENCA
Barcelona
02.2018 - 03.2020
- Designed and implemented digital marketing campaigns.
Education
Bachelor’s Degree in Advertising, Marketing, and Public Relations -
Universitat de Vic – Universitat Central de Catalunya (UVic-UCC)
01.2016 - 04.2020
Advanced Technical Degree in Commercial and Marketing Management - undefined
ESERP
01.2013 - 04.2015
Skills
- Ecommerce management (Shopify, Magento)
- Digital marketing strategies (SEO/SEM)
- Customer retention
- Google Analytics and Google Ads
- Team management and leadership
- Competitor analysis capability
- Conversion rate optimisation
- Data analysis aptitude
- CRM systems mastery
- Web content creation
- Logistics coordination
- E-Commerce platform understanding
Languages
Spanish
Native
English
Fluent
Personal Information
Title: Ecommerce and Digital Marketing Manager
Timeline
Ecommerce Manager
PDPAOLA Jewelry
09.2023 - Current
Senior Digital Strategist
04.2022 - 09.2023
Performance Marketing & Retention Specialist
03.2020 - 04.2022
Digital Marketing
VENCA
02.2018 - 03.2020
Bachelor’s Degree in Advertising, Marketing, and Public Relations -
Universitat de Vic – Universitat Central de Catalunya (UVic-UCC)
01.2016 - 04.2020
Advanced Technical Degree in Commercial and Marketing Management - undefined
ESERP
01.2013 - 04.2015
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