Laura Jiménez Soler
Barcelona,Spain
Summary
With over 6 years of experience in e-commerce and digital marketing, I have developed strategies that enhance user experience and improve customer retention. I specialize in designing innovative digital solutions that drive growth and online sales. With a focus on continuous improvement and operational efficiency, I am looking to advance into strategic roles in e-commerce to continue contributing to business success.
Overview
7
7
years of professional experience
7
7
years of post-secondary education
Work history
Ecommerce Manager
PDPAOLA Jewelry
Barcelona
2023.09 - Current
- Led the ecommerce team, managing the brand’s overall strategy to increase online sales
- Implemented improvements to the user experience, optimizing the conversion rate
- Managed digital projects focused on personalization and retention
- Worked on web positioning improvement projects.
Senior Digital Strategist
Barcelona
2022.04 - 2023.09
- Developed digital strategies focused on customer acquisition and retention
- Experienced in managing CRO (Conversion Rate Optimization)
- Implemented marketing campaigns.
Performance Marketing & Retention Specialist
Barcelona
2020.03 - 2022.04
- Managed digital marketing campaigns across multiple platforms, achieving sustained web traffic growth
- Optimized retention campaigns, improving Customer Lifetime Value (CLV).
Digital Marketing
VENCA
Barcelona
2018.02 - 2020.03
- Designed and implemented digital marketing campaigns.
Education
Bachelor’s Degree in Advertising, Marketing, and Public Relations -
Universitat de Vic – Universitat Central de Catalunya (UVic-UCC)
2016.01 - 2020.04
Advanced Technical Degree in Commercial and Marketing Management - undefined
ESERP
2013.01 - 2015.04
Skills
- Ecommerce management (Shopify, Magento)
- Digital marketing strategies (SEO/SEM)
- Customer retention
- Google Analytics and Google Ads
- Team management and leadership
- Competitor analysis capability
- Conversion rate optimisation
- Data analysis aptitude
- CRM systems mastery
- Web content creation
- Logistics coordination
- E-Commerce platform understanding
Languages
Spanish
Native
English
Fluent
Personal Information
Title: Ecommerce and Digital Marketing Manager
Timeline
Ecommerce Manager
PDPAOLA Jewelry
2023.09 - Current
Senior Digital Strategist
2022.04 - 2023.09
Performance Marketing & Retention Specialist
2020.03 - 2022.04
Digital Marketing
VENCA
2018.02 - 2020.03
Bachelor’s Degree in Advertising, Marketing, and Public Relations -
Universitat de Vic – Universitat Central de Catalunya (UVic-UCC)
2016.01 - 2020.04
Advanced Technical Degree in Commercial and Marketing Management - undefined
ESERP
2013.01 - 2015.04