Summary
Overview
Work History
Education
Skills
Languages
Timeline
Hi, I’m

Laura Freire

Barcelona
Laura Freire

Summary

Experienced Product Manager and Business Analyst with a strong background in designing digital solutions and delivering customer-centric products in international and agile environments.

Specialized in driving customer engagement, loyalty initiatives, and operational improvements.

Over 15 years of experience in the travel and services sector, working across multiple stages of the customer journey — from direct customer interaction to global product management.

Passionate about creating emotional connections between brands and users through personalized, loyalty-driven experiences.

Overview

19
years of professional experience

Work History

FCM Travel Solutions
Barcelona

Product Owner
04.2024 - 12.2024

Job overview

  • Led the end-to-end integration of a quote management system into Salesforce Agent Workspace (AW), ensuring seamless alignment with internal pricing and reservation platforms.
  • Defined functional requirements and collaborated with development teams to connect AW with legacy systems, enhancing real-time pricing and availability data.
  • Designed intelligent chat routing logic and implemented automated workflows in Salesforce Service Cloud to streamline support operations.
  • Supervised the delivery of customized Salesforce dashboards and reports to monitor key KPIs, including CSAT and response times.
  • Championed usability improvements in the Lightning Experience UI, optimizing interface elements for travel agents.
  • Prioritized and maintained the product backlog, translating business needs into user stories and sprint-ready tasks.
  • Oversaw the entire product delivery lifecycle—from vision and development to rollout and adoption across teams.
  • Partnered with cross-functional teams to develop custom tools and trackers aligned with client needs and business objectives.
  • Managed feature implementations with detailed rollout plans, specifying functional scope, timelines, and performance expectations.

Tourknife
Barcelona

Product Director
09.2020 - 08.2023

Job overview

  • Develop and manage product requirements by organizing documentation, feature requests, and tickets for implementation, utilizing sales information to prioritize customer-centric features.
  • Study customer needs and desires to incorporate product requirements, leveraging sales data and customer feedback to drive strategic product decisions.
  • Coordinate with engineering staff to determine the best technical implementation methods and schedule, aligning product development with sales goals to maximize market impact.
  • Supervise design, development, and data engineering resources to drive new product development projects, ensuring alignment with sales strategies and market demands.
  • Manage product launches in pre-production and production, collaborating cross-functionally with sales teams to optimize market launch strategies and increase revenue.
  • Skills in customer acquisition: Identifying potential clients through market analysis and audience segmentation, developing prospecting strategies, delivering persuasive sales presentations and proposals, negotiating commercial terms and contracts, proactively following up with potential clients, analyzing sales metrics and customer feedback.

Julia Travel Worldwide
Barcelona

Global Product & Contracting Director
01.2018 - 09.2020

Job overview

  • Contracting of products worldwide; Negotiations on contracts and promotion with in-house DMC’s, third parties suppliers of tours, hotelier and supplier of transfers; Overall tariff planning, checking and enhancement.
  • Advertising and promotion material & collateral (Brochures, Fliers, Website, etc) development and enhancement.
  • Benchmarking of competitors' products and prices to ensure product competitiveness; smart pricing; weekly product update presentation and training.
  • Consulting for the company social media strategy, content, and associated technology needed to effectively deliver towards program goals.
  • Developing and executing a cross-functional social media engagement on a growing model for an effective influencer, customer, partner, and prospect relations to grow brand awareness and perception improving engagement on owned content globally.
  • Leading a new platform implementation project as a product owner with Agile methodologies: Amadeus One Inventory. A flexible, modular platform for creating and managing complex travel content, business rules, pricing, and distribution. A new global platform of distribution giving a global and round solution to all of our distribution channels and operators.
  • Direct management of a team of 8 persons at the headquarter and coordinating teams in remote locations (San Francisco, Miami, Mexico DF, Barcelona, Madrid, and Malaga).
  • Overall objective & Task Planning; Implementation of Work Flow & Procedures.

Atrapalo
Barcelona

Spain & LATAM Travel Product Manager
11.2013 - 12.2017

Job overview

  • Negotiation with airlines, tour operators, and DMCs to secure special rates and contracts, enhancing competitiveness and product value proposition.
  • Comprehensive training of the booking team in sales techniques, empowering them to effectively promote and sell the company’s offerings to customers.
  • Initiation and leadership of new projects, such as developing a new management tool for internal products and external providers, and enhancing the design, planning, and usability of web pages and travel products using agile and scrum methodologies.
  • Planning, evaluation, and promotion of travel product programs, utilizing market information and customer feedback to enhance program effectiveness.
  • Leadership in launching new products to expand market reach and increase profitability, overseeing all aspects of the process from planning to execution.
  • Successful management of a team of 6 individuals, including 3 Key Account Managers, 1 marketing specialist, and 2 web content editors, ensuring smooth coordination and high productivity.
  • Exhaustive analysis of market trends to define and refine the company’s product strategy, ensuring alignment with evolving customer needs and market demands.

Voyage Prive Spain
Barcelona

Tour Operator Buyer
05.2011 - 11.2013

Job overview

  • Create, send, and monitor all contracts with service providers for each newsletter, highlighting strong skills in client acquisition and negotiation to ensure favorable conditions. Ensure that contracted rates are always the best in the market at that time, without allowing any client to have a better rate. These skills are particularly applied in the negotiation of airfare rates, services from DMC’s, and tour operators.
  • Ensure compliance with the offer description at all stages of the production process, from contract signing to execution, demonstrating attention to detail and commitment to fulfilling promises.
  • Prepare production descriptions and gather multimedia content to provide the production team with the necessary information, facilitating smooth execution of promotional materials.
  • Verify that vendor insurance policies meet business requirements and monitor sales to ensure compliance with established standards, demonstrating a solid understanding of risk management and compliance.
  • Monitor contacts, including meetings, presentations, contracts, and any necessary information, demonstrating strong organizational skills and proactive communication abilities to maintain productive relationships with key stakeholders. These skills are particularly applied in the acquisition of airfare rates, services from DMC’s, and tour operators.

eDreams Odigeo
Barcelona

Senior Executive Air Sales and Product
05.2006 - 01.2009

Job overview

  • Negotiated contract terms, conditions, and pricing for sales: Utilized strong negotiation skills to secure favorable terms and pricing agreements with service providers, ensuring competitive offerings for customers while maximizing profitability for the company. Conducted thorough analysis of market trends and competitor pricing to inform negotiation strategies.
  • Loaded airfares into the Amadeus system: Demonstrated proficiency in data management and system operation by accurately inputting airfare information into the Amadeus system. Ensured that pricing data was up-to-date and accurately reflected in the company’s booking system to facilitate smooth and efficient sales processes.
  • Completed plan offers and promotions to highlight flights weekly: Developed compelling promotional offers and marketing campaigns to showcase featured flights and drive sales. Utilized analytical insights to identify high-demand routes and strategically promote them to target customers, resulting in increased sales and revenue.
  • Conducted daily sales analysis and fault detection for carriers produced in the web for later resolution: Utilized analytical tools and techniques to analyze daily sales data and identify any discrepancies or issues with carrier bookings on the company’s website. Proactively addressed any sales-related issues to ensure a seamless customer experience and minimize revenue loss.
  • Monitored the functioning of the web for different providers, campaigns, and online sales: Employed analytical skills to monitor and evaluate the performance of the company’s website across various providers and marketing campaigns. Identified areas for improvement and optimization to enhance the user experience and drive increased online sales.
  • Created specifications for new sales projects for post-development by the technical department: Collaborated with cross-functional teams to define requirements and specifications for new sales projects. Leveraged analytical insights to inform project planning and ensure alignment with business objectives and customer needs.
  • Conducted market analysis and prepared weekly reports for the steering committee: Applied analytical techniques to conduct in-depth market analysis, including competitor analysis and market trends. Prepared comprehensive weekly reports summarizing key findings and insights for presentation to the steering committee, informing strategic decision-making and business planning.
  • Conducted annual market research plan: Studied competition and developed proposals for the integration of new suppliers: Utilized analytical skills to conduct comprehensive market research, including analyzing competitor offerings and identifying potential new suppliers. Developed strategic proposals for the integration of new suppliers, leveraging market insights to drive business growth and competitive advantage.

Education

Savia Amadeus
Barcelona

Load Fares Savia Amadeus from Tourism And Travel Management
2007

La Violeta
Barcelona

Travel Agent from Tourism And Travel Management
06.2005

Skills

  • Product Strategy & Development: Digital Product Development, MVP Launch, Product Lifecycle Management, Product and Service Specification, Product Development Budgeting
  • Agile Execution & Delivery: Agile Methodologies (Scrum), Product Ownership, Roadmap Management, Backlog Prioritization, Project Leadership
  • Salesforce & Travel Technology Expertise: Salesforce Service Cloud, Agent Workspace, GDS Systems (Amadeus, Galileo), Trainline Integration
  • Operational Efficiency & Optimization: Business Process Analysis, Workflow Automation, Risk Management, Reporting & KPI Monitoring (CSAT, NPS)
  • Stakeholder & Supplier Management: Contract Negotiation, Supplier Management, Stakeholder Communication, Cross-Functional Team Leadership
  • Market Intelligence & Commercial Skills: Market and Data Analysis, Marketing Strategies, Customer Engagement, Loyalty Programs, Effective Communication

Languages

Spanish, Catalan
Native language
English
Advanced (C1)
C1
French
Upper Intermediate
B2

Timeline

Product Owner

FCM Travel Solutions
04.2024 - 12.2024

Product Director

Tourknife
09.2020 - 08.2023

Global Product & Contracting Director

Julia Travel Worldwide
01.2018 - 09.2020

Spain & LATAM Travel Product Manager

Atrapalo
11.2013 - 12.2017

Tour Operator Buyer

Voyage Prive Spain
05.2011 - 11.2013

Senior Executive Air Sales and Product

eDreams Odigeo
05.2006 - 01.2009

Savia Amadeus

Load Fares Savia Amadeus from Tourism And Travel Management

La Violeta

Travel Agent from Tourism And Travel Management

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