As a Design Manager with six years of experience, I'm skilled in building relationships and communicating complex concepts. Leading design team's strategy to develop and accomplish business and user goals. In a fast-paced, dynamic environment. Collaborating with cross-functional stakeholders to maximise potential impact, all while prioritizing a people-focused management style that places a strong emphasis on empathy, inclusion, and support. By fostering a culture of respect and empowerment, strive to ensure that each team member feels valued and motivated to contribute their best, ultimately leading to greater team cohesion and success.
Hi, I’m
Laura Feliz
Barcelona,B
Summary
Overview
15
years of professional experience
1
Certification
Work History
UNBLUR S.L
Design Manager (UXR, UX & UI)
05.2021 - Current
Job overview
- Organizing worldwide brainstorming and cooperative design meetings involving both internal staff and end-users
- Developing processes and workflows for User Research, User Experience and Interface Design teams, increasing productivity by 30% YTD (2023)
- Fostering Design team growth by aiding in skill development and guiding them in their career journeys
- Addressing and overseeing stakeholders' needs and anticipations.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
UNBLUR S.L
Lead Service Designer
05.2018 - 04.2021
Job overview
- Implemented efficient processes between Development and Design teams to improve handover efficiency and effectiveness.
- Developed design deliverables that elevated, differentiated, and functioned on-brand and on-strategy.
- Produced multiple user flow diagrams and prototypes to better understand user needs.
- Conducted user research to identify customer needs and preferences for customer-centric designs.
- Identified design requirements for each project.
- Reviewed project requirements to plan workflows and evaluate client time and budget constraints
EDUCATION FIRST
UX Designer
12.2016 - 04.2018
Job overview
- Design and iteration of Barcelona students' internal website
- A/B user testing for marketing landing pages (Increased visit bookings by 26% YTD 2018)
- Gather user feedback & present it to main teams (Marketing & sales)
- Brainstorming ways to enhance students' communication channels while abroad.
- Monitored emerging UX design trends and practices for useful techniques and cutting-edge developments suitable for integration into future projects.
- Resolved UX obstacles through testing and iteration, prioritizing student focus development methods.
LOUIS VUITTON LVMH
In store trainer
05.2009 - 11.2016
Job overview
- Partner with Sales Managers and local team to devise growth strategies for market and prioritize opportunities for implementation
- Evaluate and compare current inventory to find areas for improvement and expand local customer base, aiming to enhance store's overall customer experience.
- Trained and mentored 36 new personnel hired to fulfill various roles virtual, in-person and blended learning sessions.
Education
U.P.V ValenciaValencia, Spain
B.A. in Fine Arts & Design from Design And Visual Communications
09.2010
University Overview
Akademia Sztuk Pięknych W WarszawieWarszawa
Bachelor of Arts from Design And Visual Communications
01.2009
University Overview
Skills
- Clear communicator & Active listener
- Kind management style
- Good providing feedback and receiving it
- User Testing& Prototyping
- Concept Development
- Project Leadership
- User Experience
- Product Design & research
- Design leadership
- Creative Direction
- Strategic Thinking
Websites
Certification
- Product Management, Allwomen- 2023
- UX UI Foundation Course, Ironhack, 2018
Lectures Events
Lectures Events
- Guest speaker at EENA, 2022
- UPC Hackaton Masterclass, 2020
- UX UI Design Bootcamp, 2023, Ironhack Barcelona
- Hatch conference, 2024
Languages
English
Advanced (C1)
Spanish
Bilingual or Proficient (C2)
Dutch
Beginner (A1)
Timeline
Design Manager (UXR, UX & UI)
UNBLUR S.L
05.2021 - Current
Lead Service Designer
UNBLUR S.L
05.2018 - 04.2021
UX Designer
EDUCATION FIRST
12.2016 - 04.2018
In store trainer
LOUIS VUITTON LVMH
05.2009 - 11.2016
U.P.V Valencia
B.A. in Fine Arts & Design from Design And Visual Communications
Akademia Sztuk Pięknych W Warszawie
Bachelor of Arts from Design And Visual Communications
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