Fitness
Lasse Hansen
Digital Marketing Specialist
Barcelona
Summary
Seasoned Digital Marketing Specialist offering 5 years of related experience, results-driven approach and dedication to achieve remarkable client results. Leads routine operations and special projects for new and established customers. Achievements include developing, revamping and strengthening campaigns to drive revenue growth.
Overview
6
6
years of professional experience
4
4
Certifications
3
3
Languages
Work History
GCS Cluster Operations Manager - Upper Mass Market & Agency Partners - Nordics
Google
Barcelona
10.2022 - 07.2023
- Spearheaded the performance strategy, consistently achieving sales targets for three consecutive quarters (Q4'22/Q2'23), with Denmark, Finland, and Norway each securing the top position in EMEA during every quarter
- Designed, launched, and implemented a 12-week intensive program targeting new and aspiring Nordic Sales Managers
- Led the launch of the SAM (Strategic Agency Manager) program in the Nordic countries, creating a new workflow for high priority and premier partners
- Served as the Controller and Directive PMO responsible for internal compliance
- Increased the Nordic markets FTE headcount with 30% - 50% (depending on market) in 2 quarters while maintaining a < 10% quarterly employee turnover rate.
- Championed safety protocols to maintain a secure working environment, reducing workplace accidents significantly
GCS Senior Manager - New Business Onboarding - Nordics
Google
Barcelona
03.2021 - 10.2022
- My role was to lead the performance and hiring in the Nordic region (Denmark, Sweden), managing a team of 27 Campaign Specialists in the New Business Onboarding line of business
- Lead the expansion and hiring for the Nordic markets, having expanded the Danish team from 3 HC - 11 HC and the Swedish team from 2 HC - 16 HC in 9 Months (Q3 22 - Q1 22), while maintaining a < 10% quarterly employee turnover rate
- Led strategy execution for the Nordic market (Denmark, Sweden) resulting in achieving all primary and secondary KPIs 4 consecutive quarters (Q1'21 - Q4'22)
- Product Training Consultant for the internal training team, ensuring comprehensive coverage of the employee knowledge gaps
- Supportive and Directive PMO for all sales managers semiannual OKRs.
GCS Senior Campaign Specialist - United Kingdom & Ireland
Google
Barcelona
04.2020 - 02.2021
- Managed a portfolio consisting of 100 HiPo clients and responsible for +$2M of quarterly revenue
- Consistently delivered high results (over 130% revenue quota achievement in 2 consecutive quarters) with +90% CSAT
- Coached and consulted my immediate team (15 Googlers) to help hit sales targets (Avg 110% on primary KPIs from Q3-Q4 achievement)
- Consulted and built ad campaigns for Small and Medium-sized Business advertisers as an integral part of our workflow, leveraging all campaign types that do not require whitelisting
- Search Subject Matter Expert, responsible for analyzing search performance across all portfolios in various markets
- Delivered line of business success story Q2, Q3 & Q4, with Q4 success story being nominated as a global GCS Success Story.
GCS Junior Campaign Specialist - Denmark
Google
Barcelona
10.2019 - 03.2020
- My main responsibility as a Campaign Specialist was to manage relationships with start-up companies in Denmark to help improve the decision makers success with Google Ads and improve Google's user retention
- Managed a portfolio consisting of 400 clients and responsible for +$800k quarterly revenue
- Consistently delivered high results (over 110% revenue quota achievement in 2 consecutive quarters) with +90% CSAT
- Delivered line of business success story Q1.
International Recruiter / Digital Marketeer
Nordic Jobs Worldwide
08.2019 - 10.2019
- Recruitment of native Danish speakers
- Deliver Facebook Ads training courses to the in-house marketing team
- Created video content strategies with the creative team
- Optimize internal Facebook and Snapchat campaigns
- Analyze and report on performance with Google Analytics & Facebook Analytics to the CMO.
Royal Life Guard for Her Majesty Queen Margaret 2. of Denmark
The Royal Danish Army
12.2018 - 07.2019
- Working in collaboration with the Danish Police Force
- Guarding the royal family.
SMB Marketing Expert
Facebook
Lisbon
05.2018 - 12.2018
- Managed a portfolio consisting of 100 SMB clients and responsible for +$4M of quarterly revenue
- Highest overall revenue growth in Q3 (200% QoQ)
- Assisting new starters after initial training
- Created training content in collaboration with the training department & deliver training sessions for new starters.
Customer Service Representative
Teleperformance PT
Lisbon
06.2017 - 04.2018
- 5 times top performer of the week, Danish team
- 2 times top performer of the week, Project
- Training of new starters, conducting quality audits & assisting team lead with daily tasks and reporting
- Covering helpdesk queries for technical/account issues
- Ticket backlog assistance for other markets (German, Swedish, Norwegian).
Education
The Army's Basic Education (Private) -
The Danish Defence
Hoevelte, Denmark 04.2001 -
High School Diploma -
VUC Fyn
Svendborg, Denmark 04.2001 -
Basic Education In Healthcare And Pedagogy -
Social & Health School Fyn (SOSUFYN)
Svendborg, Denmark 04.2001 -
Pre Professional Education - Graphic Design
Southern Fyns Pre Professional School
Svendborg 04.2001 -
Skills
Google Ads Campaign Management
Google Tracking Solutions (GA, GTM)
Google For Retail (GMC, GMB)
Meta Business Suite
Google Looker Studio
Google Adsense
Adobe Creative Cloud
Websites
Certification
Google Ads Search Professional Certification
Interests
Paddle
Football
Hiking
Mountaineering
Timeline
Google Ads Search Professional Certification
12-2023
Google Ads Display Professional Certification
12-2023
Google Ads Video Professional Certification
12-2023
Google Analytics Certification
12-2023
GCS Cluster Operations Manager - Upper Mass Market & Agency Partners - Nordics
Google
10.2022 - 07.2023
GCS Senior Manager - New Business Onboarding - Nordics
Google
03.2021 - 10.2022
GCS Senior Campaign Specialist - United Kingdom & Ireland
Google
04.2020 - 02.2021
GCS Junior Campaign Specialist - Denmark
Google
10.2019 - 03.2020
International Recruiter / Digital Marketeer
Nordic Jobs Worldwide
08.2019 - 10.2019
Royal Life Guard for Her Majesty Queen Margaret 2. of Denmark
The Royal Danish Army
12.2018 - 07.2019
SMB Marketing Expert
Facebook
05.2018 - 12.2018
Customer Service Representative
Teleperformance PT
06.2017 - 04.2018
The Army's Basic Education (Private) -
The Danish Defence
04.2001 -
High School Diploma -
VUC Fyn
04.2001 -
Basic Education In Healthcare And Pedagogy -
Social & Health School Fyn (SOSUFYN)
04.2001 -
Pre Professional Education - Graphic Design
Southern Fyns Pre Professional School
04.2001 -