Lamees Hatem Kaldas
Barcelona
Summary
Accomplished in leading digital transformation at AZM for Trading and Distribution, I leveraged my expertise in Salesforce and project management to streamline operations, achieving significant process improvements. Skilled in communication and Adobe Creative Suite, I excel in driving initiatives that enhance efficiency and foster growth.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Senior Digital Transformation Associate
AZM for Trading and Distribution
Cairo
06.2023 - 01.2025
- Implementing a new CRM system and handling all operations on the system.
- Onboarding the sales team on the CRM, and creating visit plans and the client pipeline cycle.
- Creating a company website.
- Crafting Company Profile.
- Identified opportunities for process improvement and cost savings initiatives.
- Ensured compliance with partner company regulations at all times.
Digital Transformation Associate
NEWGIZA For Real Estate and Development
01.2022 - 05.2023
- Handling requirements needed for integration between SF and SAP.
- Data cleansing and migrating data from SF to SAP.
- Testing SF and SAP APIs.
- Working on Service Cloud on SF to create a cycle for the sales journey and facility management across all projects.
- Working on a community application for homeowners and supporting the team with operating it.
- Improved reporting and data analysis opportunities for management by creating informative dashboards.
- Supervising a team of two to handle all operational work for eight months.
- Identified opportunities for process improvement and time efficiency initiatives.
Business Development Associate
NEWGIZA For Real Estate and Development
03.2020 - 01.2022
- Application of the CRM system (Salesforce) and onboarding of all departments.
- Data Migration.
- Overseeing procedures and constant enhancement of workflows and cycles.
- Back office operations and support of the sales team, and all teams on SF.
- Providing sales, inventory, and marketing reports to the Executive Sales Director, CCO, and CEO.
- Developed and maintained strong relationships with CRM users across the entire company.
- Collaborated with marketing team to create and implement targeted campaigns for business growth.
- Used excellent verbal skills to provide recurring training to onboard new users on Salesforce across different departments.
- Reduced process lags by training employees on best practices and protocols.
- Managed the CRM database, ensuring accurate and up-to-date information on products, prices, and payment plans.
Business Development Executive
WXYZ.SHOP E-Commerce Platform
06.2019 - 03.2020
- Managing logistics and operations.
- Handling the website: uploading products, creating users, and working with WooCommerce.
- Conducted market research and identified potential business opportunities.
- Analyzed competitor activities in order to understand industry trends and dynamics.
- Maintained a database of contacts from prospective clients for future follow-ups.
- Established strong relationships with key decision makers within client organizations.
- Built relationships with clients, partners and vendors to facilitate successful partnerships.
- Listened to customer needs to identify and recommend best products and services.
- Posed as models for advertising, artistic creation and display of goods.
- Replenished and arranged items to maintain appearance.
- Participated in meetings with senior executives to discuss strategic objectives related to business development initiatives.
Assistant Brand Manager
Jude Benhalim Jewelry
09.2018 - 05.2019
- Managing customer service affairs.
- Managing logistics affairs.
- Working with the Brand Manager on in-house public relations.
- Designing and creating a catalog for all products, flyers, and social media posts.
- Working on all marketing campaigns or promotions, on the ground, and on social media.
- Implemented customer loyalty programs that increased repeat business.
- Planned advertising campaigns for online, print and other mediums.
- Conducted market research to identify target customer demographics and preferences.
- Developed and implemented marketing strategies to increase brand awareness and sales.
- Developed and implemented marketing plans for new product launches.
- Reviewed customer feedback surveys to identify areas of improvement in existing products or services.
- Recommended product changes to enhance customer interest and maximize sales.
Education
Post Graduate studies - Fashion Management
IED Barcelona
Barcelona, Spain07-2025
Interior Design Diploma - Interior Design
Creative Hub Egypt
Cairo, Egypt02.2020
Furniture Design Diploma - Interior Design
Creative Hub Egypt
Cairo, Egypt01.2020
B.S - Construction Management Engineering
The American University in Cairo
Cairo, Egypt06.2018
Skills
- Time Management
- Project Management
- People Skills
- Adaptability
- Creativity
- Communication
- Computer Aided Design
- AutoCAD
- Sap
- Google SketchUp
- Primavera
- Revit
Languages
Native, Fluent spoken & written, Fair, Fair
Certification
- Post Graduate studies: Fashion Management, IED Barcelona, 01/01/25, Present
- Interior Design Diploma, Creative Hub Egypt, 09/01/19, 02/01/20
- Furniture Design Diploma, Creative Hub Egypt, 09/01/19, 01/01/20
Part Time Experience
- Travel Executive, Pack'n Go, 09/01/17, 12/01/17
- Trainee, Orascom Construction, 06/01/17, 07/01/17
- Trainee, Narmer American College, 05/01/16, 07/01/16
Timeline
Senior Digital Transformation Associate
AZM for Trading and Distribution
06.2023 - 01.2025
Digital Transformation Associate
NEWGIZA For Real Estate and Development
01.2022 - 05.2023
Business Development Associate
NEWGIZA For Real Estate and Development
03.2020 - 01.2022
Business Development Executive
WXYZ.SHOP E-Commerce Platform
06.2019 - 03.2020
Assistant Brand Manager
Jude Benhalim Jewelry
09.2018 - 05.2019
- Post Graduate studies: Fashion Management, IED Barcelona, 01/01/25, Present
- Interior Design Diploma, Creative Hub Egypt, 09/01/19, 02/01/20
- Furniture Design Diploma, Creative Hub Egypt, 09/01/19, 01/01/20
Post Graduate studies - Fashion Management
IED Barcelona
Interior Design Diploma - Interior Design
Creative Hub Egypt
Furniture Design Diploma - Interior Design
Creative Hub Egypt
B.S - Construction Management Engineering
The American University in Cairo
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