Laila ERRAMI
Mohammedia
Summary
An ambitious CS&L Manager, over 15 years of cumulative experience in Demand & Supply planning, Warehousing & Inventory Management , Integrated Business planning process, Customer Service , Logistics/Operations, Product Development/Launches, and People Training & Development. Proven ability to identify business opportunities and land on creative solutions that help achieve revenue targets.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Order to Cash & Customer Service Manager
Mondelēz International
Casablanca
12.2021 - Current
- Develop and implement strategies to optimize collections and reduce DSO (Days Sales Outstanding).
- Monitor accounts receivable aging and follow up on overdue accounts.
- Oversee the cash application process to ensure timely and accurate posting of payments.
- Work with the finance team to ensure accurate cash flow forecasting.
- Lead, mentor, and develop the OTC team to achieve departmental goals.
- Conduct performance reviews and provide feedback and coaching.
- Foster a collaborative and high-performance team culture.
- Build and maintain strong relationships with key customers.
- Collaborate with the sales team to improve customer satisfaction CFR (Case Fill Rate).
- Ensure compliance with relevant laws, regulations, and company policies.
- Identify and mitigate risks associated with the OTC process.
- Conduct regular audits to ensure data integrity and accuracy.
- Morocco CS&L IL6S lead.
- Morocco SAMBC project Lead.
- Monitor key performance indicators (KPIs) and report on OTC metrics.
- Leverage technology and automation to streamline OTC processes.
- Work closely with cross functional teams ( demand/Supply planning and sales team members to ensure consistent, high-quality service.
Production Planning & Logistics Manager
Mondelēz International
Casablanca
01.2015 - 11.2021
- Lead production planning and shipping operations on a daily basis to meet sales demands while ensuring compliance with CTS/DBNR and CFR.
• Work on setting the Annual Budget and demand planning process, including Volume, GE, and FTE.
• Collaborate with R&D, Marketing, and BD on new product launches.
• Lead Integrated Lean 6 Sigma – End-to-End Supply Network Pillar and serve as a member of the Leadership Pillar.
• Manage FTE per line per SKU with the Plant Manager and HR.
• Manage Material Planning, ensuring raw and packaging materials are available on time.
• Follow up on consignments to ensure reimbursement from customs.
• Coordinate and follow up on all re-packing/NPD initiatives required by the marketing team for local implementation (3rd party warehouse/co-packer).
• Maintain and manage inventory at the 3rd party warehouse, and follow up on expiries and obsolete items.
• Select, hire, motivate, and retain a strong team to achieve a high level of customer satisfaction.
Demand & Production Manager
Mondelēz International
Casablanca
01.2012 - 12.2014
- Develop short- and long-term end-to-end supply chain plans for items produced internally and externally.
• Meet KPIs, including (but not limited to) achieving or exceeding customer fill rate targets, maintaining finished goods inventories at or below target levels, and meeting waste reduction objectives.
• Manage production planning with the production team for the short and mid-term.
• Contribute to the demand management cycle of the Integrated Business Planning (IBP) process for your categories, and participate in strategy and structure discussions.
• Collaborate with commercial and operational teams to develop ways to continuously improve communication between functions, supporting the achievement of business KPIs for their respective areas.
• Manage the forecast compilation process, including ownership of the short-term weekly plan and the long-term forecast (three months or more).
• Collaborate with the modeling team to generate statistical forecasts.
• Participate in the Integrated Business Planning process and manage the demand planning tool.
• Conduct root-cause analysis to continuously improve planning processes for key service issues, forecast errors, and biases, and communicate findings to appropriate leadership.
Planning & SOP Leader
Mondelēz International
Casablanca
08.2010 - 12.2012
- Contribute to the demand management cycle of the Integrated Business Planning (IBP) process for your categories and participate in strategy and structure discussions.
• Collaborate with the commercial and operational teams to develop ways to continuously improve communication between functions, supporting the achievement of business KPIs.
• Manage the forecast compilation process, which includes owning the short-term weekly plan and the long-term forecast (three months or more).
• Collaborate with the modeling team to generate statistical forecasts.
• Participate in the Integrated Business Planning process and manage the demand planning tool.
• Conduct root-cause analysis to continuously improve planning processes for key service issues, forecast errors, and biases, and share findings with appropriate leadership.
Customer Service Manager
LEONI
Casablanca
06.2009 - 08.2010
- Ensure a high level of customer satisfaction.
- Optimize warehousing and distribution network to reduce logistics costs and complexity.
- Negotiate and acquire priority scheduling with the client " Renault France".
- Manage Exports with logistics team.
- Keep logistics database applications systems up to date (EDI)
Transport & Quality Supply Chain Lead
LEONI
Casablanca
08.2008 - 06.2009
- Optimizing transportation flow " Import & Export "
- Logistics cost reduction and management.
- Audit preparation
- Logistics procedure elaboration
Education
Master of Science - Supply Chain Management
ENSAIT - Ecole Nationale Supérieure Des Arts Et In
Roubaix,France06-2007
Master of Science - Logistics, Materials, and Supply Chain Management
ESITH
Casablanca,Morocco06-2006
High School Diploma -
CPGE - Classes Préparatoires Aux Grandes Écoles
Mohammedia, Morocco06-2004
Skills
- Talent Development
- Workflow Management
- Service Delivery Optimization
- Project Management
- Schedule Management
- Training and coaching
- Continuous Improvement
- Revenue & Profit growth
Languages
Arabic
First Language
English
Proficient (C2)
C2
French
Proficient (C2)
C2
Spanish
Beginner (A1)
A1
Certification
- Credit Management certification
- Mondelez Revenue Growth Management 101
Affiliations
- Member of MENAP MSC Engagement Champions.
- Hiking & Trekking.
- Active Lifestyle Advocate " CrossFit"
Accomplishments
- Best Collaboration Award, Mondelēz (2023)
Timeline
Order to Cash & Customer Service Manager
Mondelēz International
12.2021 - Current
Production Planning & Logistics Manager
Mondelēz International
01.2015 - 11.2021
Demand & Production Manager
Mondelēz International
01.2012 - 12.2014
Planning & SOP Leader
Mondelēz International
08.2010 - 12.2012
Customer Service Manager
LEONI
06.2009 - 08.2010
Transport & Quality Supply Chain Lead
LEONI
08.2008 - 06.2009
Master of Science - Supply Chain Management
ENSAIT - Ecole Nationale Supérieure Des Arts Et In
Master of Science - Logistics, Materials, and Supply Chain Management
ESITH
High School Diploma -
CPGE - Classes Préparatoires Aux Grandes Écoles