LAETICIA ZORO BI BAH
Madrid
Summary
Dynamic Quadrilingual HR and Operations Leader with over 10 years of experience in recruitment, HR strategy, and multi-site operations. Proven track record in aligning HR initiatives with business objectives, building high-performing teams, and ensuring compliance in fast-paced environments. Demonstrates expertise in talent acquisition strategies and workforce planning while fostering leadership development to support organizational growth. Currently pursuing a Master’s in Human Resources Management to enhance strategic capabilities within European HR operations.
Overview
16
16
years of professional experience
Work History
Recruitment Manager
Guardian Carers of London LTD -Remote (Madrid-Based for London Office)
01.2020 - Current
- Led the recruitment process, ensuring all candidates meet compliance standards, including first aid certification, background checks, and legal requirements.
- Oversaw international recruitment efforts, sourcing, and placing top-tier candidates for clients across multiple markets.
- Managed the end-to-end recruitment lifecycle, from sourcing and vetting candidates to onboarding, ensuring all documentation is accurately maintained in the company’s ATS.
- Used LinkedIn Recruiter, social media channels, databases, Boolean searches, and professional networks to identify and engage both active and passive talent.
- Collaborated with clients to understand their needs, and provided tailored candidate profiles that align with their needs and objectives.
- Drove candidate acquisition through strategic job advertisements, networking, and referral programs, maintaining a strong, diverse talent pipeline.
- Conducted pre-screening and in-depth telephone or video interviews using various assessment techniques to evaluate candidate suitability, competencies, and cultural fit.
- Leveraged automation tools and ATS functionalities to streamline candidate tracking, workload management, and customized recruitment workflows, while generating hiring metrics to enhance recruitment strategies.
- Oversaw the registration and tracking of client inquiries via phone, email, or in person, ensuring prompt entry into the CRM system.
- Implemented structured feedback mechanisms to improve recruitment processes, and ensure a seamless candidate experience.
Recruitment Manager
Little Ones London LTD
London
04.2018 - 01.2020
- Progressed rapidly from consultant to recruitment manager, demonstrating strong leadership and operational expertise in a fast-paced environment.
- Managed a team of five consultants across the Au Pair and After-School Nanny departments, ensuring seamless operations, service excellence, and client satisfaction.
- Led the end-to-end recruitment process for multilingual candidates, including nannies and housekeepers, successfully placing them with VIP private families in the United Kingdom.
- Conducted pre-screening and in-depth candidate assessments, managing expectations, verifying references, and ensuring full compliance with regulatory and industry standards, including pediatric first aid certification.
- Developed and maintained a strong talent pipeline to anticipate client needs, reducing time to hire, and streamlining recruitment processes.
- Diversified sourcing channels by leveraging social media, job boards, targeted candidate groups, and collaborating closely with the Marketing department to enhance recruitment efforts.
- Partnered with senior consultants to address client requirements, meticulously matching candidates with roles aligned to their skills, experience, and career aspirations.
- Provided interview coaching and preparation for candidates to maximize success rates, while ensuring prompt client follow-ups within 24 hours to maintain high engagement levels.
- Played a key role in business development by consistently meeting KPIs, increasing client registrations, achieving monthly financial targets, and generating new leads.
- Advised and influenced clients on market trends, candidate availability, competitive salary benchmarks, and contract terms, ensuring informed decision-making.
- Negotiated contracts and fee structures with clients, securing mutually beneficial agreements while maintaining service excellence and compliance.
- Fostered a culture of high performance and collaboration within the team through regular coaching, performance reviews, and leadership development initiatives.
Flagship Store Manager
American Vintage
London
03.2017 - 03.2018
- Recruited, trained, and managed a high-performing team, achieving consistent success in sales targets and operational efficiency.
- Set short- and long-term performance goals, and regularly monitor KPIs to improve team performance and drive business growth.
- Ensured compliance with payroll, inventory, and company standards, achieving 100% accuracy in operational audits.
- Led visual merchandising efforts, aligning store design with brand identity, and maximizing customer engagement.
- Planned and executed in-store events to promote new collections, driving a 15% increase in store traffic.
Dual Store Manager
Miss Sixty
London
07.2011 - 02.2017
- Managed HR, recruitment, and operational processes for two stores, overseeing a team of 18 employees.
- Successfully opened the flagship store in Westfield Stratford, coordinating recruitment, training, and inventory setup.
- Developed and implemented sales strategies, driving consistent growth, and meeting or exceeding sales targets across locations.
- Utilized CRM tools to enhance customer loyalty and repeat business, contributing to an annual store turnover of £1.5 million.
- Directed visual merchandising to align with seasonal trends, increasing foot traffic, and sales.
Flagship Store Manager
Maje
London
07.2009 - 06.2011
- Successfully launched the first Maje store in Selfridges, and managed the standalone store in Sloane Square, ensuring operational success and compliance.
- Recruited, trained, and led a team of store staff, focusing on delivering exceptional service, and achieving operational excellence.
- Designed and executed visual merchandising strategies to attract customers and align with the brand image.
- Delivered training in sales techniques and customer service, equipping staff to exceed performance goals.
- Implemented a strategic client list and invitation system for exclusive networking events, strengthening client relationships, and fostering new business opportunities.
Education
M.D. - Human Resources Management
EAE Business School
03-2025
Master of Arts - Foreign Languages & International Relations
Télécom Physique Strasbourg
Strasbourg, France09-2009
Bachelor of Arts - Foreign Languages & Linguistics
Télécom Physique Strasbourg
Strasbourg, France08-2007
Skills
- Using LinkedIn Recruiter, Talent Insights, and other social media channels to attract and hire top talent
- Using data analytics to measure recruitment success, and advise on the most efficient recruitment strategies and practices
- Ability to work with KPIs (time to hire, time to CV review, conversion rate of rejections and offers accepted per month, cost to hire, etc)
- Multitasking, prioritizing, and meeting deadlines
- Communication skills, including negotiating, and influencing skills
- People management
Languages
English
First Language
French
Proficient (C2)
C2
Spanish
Proficient (C2)
C2
Italian
Advanced (C1)
C1
Affiliations
- Outside of work, I have a deep passion for fashion and lifestyle trends, always staying up to date with the latest industry movements. I love exploring different cultures through travel, immersing myself in new experiences, and trying diverse cuisines by cooking dishes from around the world. Fitness and well-being are also important to me—I enjoy exercising regularly to maintain a balanced and healthy lifestyle. Additionally, I have a strong appreciation for Korean culture and language, continuously learning and embracing its traditions, food, and entertainment. My curiosity and enthusiasm for different cultures inspire me both personally and professionally, enriching my perspective and adaptability in a global environment.
References
References available upon request.
Timeline
Recruitment Manager
Guardian Carers of London LTD -Remote (Madrid-Based for London Office)
01.2020 - Current
Recruitment Manager
Little Ones London LTD
04.2018 - 01.2020
Flagship Store Manager
American Vintage
03.2017 - 03.2018
Dual Store Manager
Miss Sixty
07.2011 - 02.2017
Flagship Store Manager
Maje
07.2009 - 06.2011
M.D. - Human Resources Management
EAE Business School
Master of Arts - Foreign Languages & International Relations
Télécom Physique Strasbourg
Bachelor of Arts - Foreign Languages & Linguistics
Télécom Physique Strasbourg
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