KSENIA MELIKHOVA

The team is responsible for improving the employee experience and optimizing the company’s business processes.

Product portfolio: internal CRM, integrations with external CRM systems, and corporate services used by company employees.

Team size, including engineering: 18 people.

Direct reports: 8 people: 5 Project Managers, 2 Technical Support Specialists, Planfix Administrator.

Responsibilities:

• Developed the annual strategy for internal products.
• Managed team quarterly and annual goals and metrics.
• Managed the team, including hiring, onboarding, motivation, development, conflict management, and occasionally terminations.
• Managed projects improving company processes.
• Managed the budget for corporate services and the department’s payroll.

Achievements:

• Built the department from scratch and introduced management practices, including business processes analysis, bottleneck identification, financial modeling, backlog prioritization, MVP, post-implementation impact analysis.
• The team grew from 2 to 8 people, and its scope expanded to cover more internal processes and corporate services.
• Introduced CES, SLA and budget variance metrics.
• Introduced AI tools into the team’s daily workflows to accelerate hypothesis generation, risk analysis, documentation, interface prototyping, and metric analysis.
• Implemented a process for evaluating and purchasing corporate services, resulting in a 15% cost reduction.

• Development of internal products strategy
• Defining metrics and goals
• People management: hiring, onboarding, motivation, personnel development, firing
• Coordination of costs optimization initiatives
• Business-processes optimization

Achievements:

• Defined efficiency metrics, as-is and to-be values for sales and customers support departments
• Increased average developers' capitalization from 36% to 58%
• Built the system to accrual costs and calculate the actual cost-effectiveness of the products

Managed cross-functional technically complex projects and integrations with external services.

Responsibilities:

• Analyzed and modeled business processes.
• Collaborated with stakeholders: gathered requirements, aligned solutions, and managed expectations.
• Developed project plans, including Gantt Charts, and managed timelines and risks.
• Managed the development team using Scrum and Kanban.
• Implemented solutions into the company’s business processes.

Achievements:

• Billing system allowing to sell several products in one order and analyze sales data more accurately.
• Program pricing management system.

• Analyzed clients' websites and developed hypothesis backlogs
• Managed projects: described experiments, estimated timing, communicated with front-end developers, QA, analyzed results
• Conducted UX-audits: analyzed data of google analytics and yandex webvisor, provided recommendations and ideas for experiments

Clients:

• Yves Rocher, Yves Saint Laurent, Banki.ru, IQOS, Renault, Nespresso, Huggies

Developed and implemented the digital strategy, managed all digital communication channels, vendor relationships, tenders, timelines, and the digital marketing budget.

Developed and implemented the digital strategy, launched new website features with digital agencies and central teams. Improved website usability through A/B testing, personalization, and UI/UX research.

• Corporate website management: content management, features implementation and support
• SEO coordination
• Achievements:
• Managed migration to the new website platform

Managed the user database and supported renault.ru development, including segment creation, marketing data exports, data deduplication, reporting on website performance and database quality/