KHINE HSU THINN
Digital Marketing
Summary
Branding and Digital Marketing Strategist with 3+ years of experience. My main objective is to create a better community through strategic marketing techniques. I specialize in developing brand messaging and positioning that resonates with target audiences. I also focus on building strong relationships with customers and driving sales growth. With my expertise, I have helped numerous organizations achieve their marketing goals and build stronger connections with their communities.
Overview
3
3
years of professional experience
5
5
Certifications
2
2
Languages
Work History
Marketing and Communication Specialist
ZA Solution
Myanmar
08.2022 - Current
- Designed, developed and implemented brand campaigns across multiple channels, achieving positive ROI.
- Developed and implemented strategies to increase brand awareness and convert to qualified leads.
- Conducted research and analysis of competitor activities to maintain a competitive edge.
- Planned and executed promotional events to create brand visibility.
- Developed and maintained brand guidelines and standards to ensure consistent messaging.
- Collaborated with creative team to develop visually appealing brand elements
- Generated reports and analyses to monitor and measure brand performance
- Coordinated and executed marketing campaigns to generate new leads and sales opportunities.
- Monitored industry trends to adapt strategies accordingly.
- Established targets for social media platforms to reflect business objectives.
Senior Digital Marketing Executive
Square Communication Myanmar
Yangon
06.2020 - 11.2022
- Create and manage digital marketing campaigns across a variety of channels, including social media, email, paid advertising, and search engine optimization (SEO)
- Track and measure the results of digital marketing campaigns and make adjustments as needed.
- Collaborate with other departments in the advertising agency, such as creative, account management, and production, to ensure that digital marketing campaigns are aligned with the overall client strategy
- Stay up-to-date on the latest digital marketing trends and technologies.
- Developing and managing social media accounts for clients.
- Managing paid advertising campaigns on Google, Facebook, and other platforms
- Optimizing websites for search engines
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Created and distributed monthly SEO reports to notify clients of site traffic, goals and KPIs.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
- Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
Account Manager
Idea Planet
Yangon
06.2021 - 05.2022
- Managed relationships with more than 25 clients, developing long-term partnerships with key stakeholders.
- Led the implementation of a new CRM system that increased customer retention by 15%.
- Developed and executed strategic plans to drive sales and profitability in a highly competitive market.
- Negotiated and closed deals with key accounts, resulting in a 15% increase in revenue.
- Developed and implemented effective strategies to increase customer satisfaction and loyalty.
- Conducted market research to identify new opportunities and potential clients
- Collaborated with the executive team to develop and implement sales goals and objectives.
Education
Bachelor of Arts - Tourism
University of Yangon
Myanmar 12.2015 - 05.2019
Master of Arts - Innovation And Tourism Marketing
Universidad Catolica De Murcia
Spain 10.2023 - Current
Skills
Market Analysis
Campaign development
Branding
Copywriting expertise
Digital marketing
Analytics and SEO
Campaign management
CRM
Web analytics
Social media tools
Multi-channel marketing
Keyword optimization
SEM trend knowledge
Campaign execution
E-commerce
Integrated marketing understanding
Certification
Marketing Analytics & Measurement
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
It’s not what happens to you, but how you reach to it that matters.
Epictetus
Timeline
Master of Arts - Innovation And Tourism Marketing
Universidad Catolica De Murcia
10.2023 - Current
Manage E-commerce Store
06-2023
Marketing Analytics & Measurement
05-2023
Email Marketing
04-2023
Marketing and Communication Specialist
ZA Solution
08.2022 - Current
Search Engine Marketing
05-2022
Web Analytics
05-2022
Account Manager
Idea Planet
06.2021 - 05.2022
Senior Digital Marketing Executive
Square Communication Myanmar
06.2020 - 11.2022
Bachelor of Arts - Tourism
University of Yangon
12.2015 - 05.2019