Khalid Lee Conway

Product: 'Checkout' is a cross-functional product whose primary goal is to maintain and develop key parts of the funnel, which make up the critical path.

Key Achievements:

• Evangelised the use of hypothesis driven development creating the ergo standard across the business
• Increased average order value per customer by 15c resulting in additional GMV of €28.8m per year
• Improved customer affordability perception by testing and introducing features such as; Filtering by price, grouping discounted offers in the store, and enhancing the pickup funnel (self-collection).
• Addressed compliance to an EU directive on partner communications
• Reduced errors on checkout by 32.6% adding 2m incremental orders per year
• Introduction of basket screen reducing cancellations by 12% and increasing GMV by €1.6m per year
• Added notifications for return of service after city closure resulting in a 34% return of customers
• Built comprehensive strategies for Reordering and Cart Services - enacted by multiple team

Product: 'Driver Engagement (Non-Incentive)' is a cross functional product whose primary goal is to increase driver engagement without the direct incentivisation of money with the overall product.

Key Achievements:

• Cross managed x2 product teams from conception to hypothesis testing and feature launching across 11 European markets
• Introduced A/B testing and data driven thinking to the team resulting in:
• Development of the DriverExperimentationService enabling A/B testing
• Creating a new modus operandi for the team using data in an empirical way
• Introduced continuous measuring of driver satisfaction within the application with a +85% response rate
• Discovery and intent testing to prove user competitiveness which has produced a new app widget increasing conversion by 4.2%
• Uncovered issues with the pre-existing engagement programme and executed CRO resulting in a cumulative increase of +18% user engagement so far
• Performed due diligence of global incentive campaigns, leading to extensive testing in order to prevent a potential loss of €5m per year and uncover further incentivised opportunities
• Planned and coordinated phone masking initiative in 11 European markets to protect users and comply with GDPR
• Successful migration of two externally acquired products into the Free Now domain expanding product reach in 4 additional markets

Product: 'Search and Supply' is a cross-functional product that stores and searches all supply data to intelligently deliver relevant results to our customers.

Key Achievements:

• Improved internal inventory management system to comply with SOX audit standards
• Improved inventory management system user experience increasing efficiency equal to 2 FTE
• Successful merge of Inventory management and Search Engine products to create Search and Supply product leading to a new product focus to intelligently deliver customers the product they want where they want it
• Identified segments of users with slow search speeds resulting in an improved search speed up to 46%
• API development to enable other Booking Group products to access ground transportation inventory