Katherine Mckenzie

Optimized e-commerce sites for visual appeal and user experience, while creating engaging email campaigns for our database. Ensured seamless coordination of global marketing campaigns and promotions in alignment with the brands global timeline and local market needs.

• Monthly e-marketing content for our 17 ECOMMS, including special capsules, promotions, special events and CRM
• Design and curate content for newsletters
• UTM development for mailers and campaigns trackings
• Curate visual content for landings pages and modules for each ECOMM
• Carefully select campaign images for upcoming seasons and monthly updates
• Coordinate IT team on ECOMM and SEO updates
• Analyze campaigns performances
• Copywriting
• Salesforce Marketing

Provided daily assistance to customers, prioritizing their needs and promoting the Best Buy Loyalty Program to enhance customer satisfaction and retention.

• Improved customer satisfaction by actively listening to concerns and providing timely resolutions.
• Responded proactively and positively to rapid change.
• Conducted thorough research on customer inquiries, ensuring accurate information was provided during interactions.

Assisted in event planning and organization, while also creating content for e-commerce platforms and social media to drive engagement and brand visibility.

• Managed E-comm inventory and site visuals.
• Developed content for offline and social media that supported overall events goals and objective.
• Established strategic partnerships with external vendors, broadening service offerings while maintaining quality standards.
• Coordinated focus groups engaging customers in order to gather valuable input used for enhancing product offerings.
• Exhibited high energy and professionalism when dealing with clients and staff.

Actively assisted customers with their needs, maintaining a positive attitude and a willingness to help at all times.

• Enhanced brand awareness with captivating in-store displays and interactive customer experiences.
• Increased customer loyalty through personalized sales interactions, providing expert product knowledge and recommendations.
• Provided exceptional customer service, addressing concerns and ensuring satisfaction with purchased products.
• Fostered a positive team environment that encouraged collaboration, resulting in increased sales performance and overall job satisfaction.