KATHERINE AMORE
Jerez de la Frontera
Summary
Project Management professional with 13 years of experience in the online sports betting industry. Proven track record of leading cross-functional teams to take projects from concept to launch. A strategic communicator skilled at managing executive stakeholders and leveraging data-driven insights to drive commercial growth and operational efficiency.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Horse Racing Propositions Manager
William Hill
08.2021 - 12.2025
- Directed project roadmap for flagship horse racing events and BAU activities, ensuring milestone completion across trading and marketing workstreams.
- Achieved significant increase in active customers and net gaming revenue for largest event of the year.
- Owned end-to-end delivery of new racing features, coordinating stakeholder activities for technical and commercial alignment.
- Delivered racing bet builder, producing 30% margin for specific markets compared to 11% across all racing.
- Held full accountability for greyhound product P&L, leveraging customer insights to drive project adjustments. Achieved 2% turnover growth in 2025 amid 7% industry decline.
- Delivered competitor analysis and performance reports to senior stakeholders, informing strategic decisions for future projects.
- Informed strategic initiatives through comprehensive performance reporting and competitive analysis.
Propositions Planning Manager
William Hill
09.2019 - 07.2021
- Developed project plans and roadmaps for global sporting events, ensuring organizational alignment and execution.
- Led execution of key events across all sports verticals, enhancing collaboration among CRM, trading, and marketing teams.
- Coordinated cross-functional meetings to align project goals and timelines effectively.
- Analyzed market trends to inform product development and refine marketing strategies.
Business Owner – Football Bet Builder
William Hill
03.2017 - 09.2019
- Project managed the successful launch of the Football Bet Builder, overseeing the transition from technical development to live market readiness. During the first major football tournament year Bet Builder took 25% of the turnover but generated 75% of the Gross Win across football.
- Launched Your Odds (bespoke social media markets), streamlining workflow and communication between social teams and trading desk, leading to a team expansion from 3 to 12 in 2 months to meet demand.
- Collated results and analysed customer behaviour to optimize product performance and inform future iterations, making recommendations that increased turnover of onsite markets by 20%.
Senior Social Media Executive
William Hill
04.2014 - 03.2017
- Managed Sports Social Media activity, overseeing the content calendar and scheduling to ensure timely delivery of all project assets.
- Led strategic planning initiatives to enhance operational efficiency across departments.
- Collaborated with cross-functional teams to align business objectives and enhance overall performance.
- Led the training of new agents and standardised internal workflows for the social media team.
- Developed and implemented policies to ensure compliance with industry regulations.
Customer Services Agent
William Hill
01.2013 - 03.2014
- Resolved issues in Sports Betting and Gaming products.
- Managed customer inquiries through phone and online chat channels.
- Resolved customer complaints effectively while maintaining a positive attitude.
- Assisted customers with account management and betting processes.
Skills
- Project Management
- Commercial Strategy
- P&L Management
- Competitor Benchmarking
- Data-Driven Insights
- Full Lifecycle Delivery
- Roadmap Planning
- Stakeholder Management
- Cross-departmental Dependencies
- Process Improvement
Certification
• Google Project Management Specialization
• Asana Workflow Specialist Certificate
• Asana Workflow Specialist Certificate
Timeline
Horse Racing Propositions Manager
William Hill
08.2021 - 12.2025
Propositions Planning Manager
William Hill
09.2019 - 07.2021
Business Owner – Football Bet Builder
William Hill
03.2017 - 09.2019
Senior Social Media Executive
William Hill
04.2014 - 03.2017
Customer Services Agent
William Hill
01.2013 - 03.2014