Karen Smbatyan
Madrid
Summary
Strategic Accounts Executive with 6+ years of experience in SaaS and CPaaS, specializing in A2P messaging, mobile authentication, and omnichannel communication. Experienced in managing enterprise clients and aggregators across APAC and Europe, delivering 40% revenue growth and overseeing a €15M+ portfolio. Strong track record in expanding global partnerships, navigating regulatory frameworks, and driving scalable communication solutions in diverse international markets.
Overview
7
7
years of professional experience
Work History
Strategic Accounts Executive
Dexatel
09.2022 - Current
- Managed strategic enterprise accounts across APAC & Europe, overseeing a $14M+ portfolio with a focus on growth, retention, and tailored CPaaS solutions
- Led full-cycle ownership: from RFQs and onboarding to technical coordination and ongoing account development.
- Collaborated with cross-functional teams to align product capabilities with customer needs, ensuring seamless delivery and long-term success.
- Proven ability to learn quickly and adapt to new situations.
Business Development Team Lead
Dexatel
11.2020 - 06.2022
- Increased revenue by 40% YoY at Dexatel by expanding strategic accounts, capturing new A2P use cases.
- Developed go-to-market strategies for new products and verticals (e.g. RCS, WhatsApp, or regional launches)
- Supervised a cross-functional team to ensure smooth delivery and client success.
Business Development Manager
Dexatel
10.2018 - 06.2020
- Managed a diverse portfolio of 60+ accounts, consistently exceeding revenue targets through effective upselling strategies and exceptional customer relationship management
- Negotiated and closed agreements with new clients in Europe and MENA.
- Developed customized solutions for clients based on a deep understanding of their unique pain points
Education
Master of Arts - Digitalization And Navigating The Start-up Economy
Estonia Business School
Tallinn, Estonia12-2024
Bachelor of Arts - BA in Business
American Univeristy of Armenia
Yerevan, Armenia05-2018
Skills
- CPaaS Solutions & A2P Messaging
- Bid & Tender Management (RFQ, RFP)
- Enterprise Sales & Commercial Negotiation
- Customer Onboarding & Solution Delivery
- Positive Stakeholder Engagement
- Relationship Building
- Analytical Thinking & Problem Solving
Languages
English
Advanced (C1)
Russian
Upper intermediate (B2)
Armenian
Bilingual or Proficient (C2)
Spanish
Elementary (A2)
Timeline
Strategic Accounts Executive
Dexatel
09.2022 - Current
Business Development Team Lead
Dexatel
11.2020 - 06.2022
Business Development Manager
Dexatel
10.2018 - 06.2020
Master of Arts - Digitalization And Navigating The Start-up Economy
Estonia Business School
Bachelor of Arts - BA in Business
American Univeristy of Armenia
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