Karen ruiz
Valencia
Summary
Results-driven Mid Market Account Executive known for high productivity and efficient task completion. Possess specialized skills in strategic sales planning, customer relationship management, and market analysis. Excel in communication, negotiation, and problem-solving to achieve sales targets and foster strong client relationships.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Mid Market Account Executive
Hubstaff
Remote
07.2024 - Current
- Managed EMEA and North American mid-market sales pipeline from lead generation to closure, achieving 126% revenue target.
- Utilized consultative selling techniques to identify client pain points, to conduct tailored demos to address client challenges.
- Leveraged HubSpot to manage pipelines, track customer engagement history, and forecast business opportunities.
- Fostered partnerships with key stakeholders to guarantee long-term collaboration.
Sales Manager
Time Doctor
Remote
12.2021 - 06.2024
- Managed and guided a high-performing team of Account Executives and SDRs, achieving 130% of the yearly sales goal.
- Led the sales cycle for complex, Mid-Market/Enterprise deals by developing and executing strategic account plans, resulting in a 35% increase in expansion revenue.
- Streamlined sales processes by optimizing HubSpot reports, sequences, and workflows to boost team productivity.
- Enhanced the qualification process and boosted qualified lead generation by 36%, leading to an 87% meeting rate.
Account Executive
Time Doctor
Remote
01.2020 - 12.2021
- Managed LATAM and North America Mid-Market, surpassing quarterly targets by 110%.
- Collaborated with Business Development Reps to research prospects, create targeted outreach strategies, and optimize the sales pipeline.
- Fostered client relationships and developed strategic account plans to uncover expansion opportunities, achieving a 20% monthly upsell revenue increase.
- Collaborated cross-functionally with marketing, product, and customer success teams to deliver tailored solutions and drive customer satisfaction.
Sales Development Representative
Time Doctor
Remote
10.2019 - 08.2020
- Surpassed monthly quotas by 20% consistently over a nine-month period.
- Generated over $100,000 in pipeline value through strategic prospecting efforts.
- Conducted discovery calls, maintaining a qualification rate of over 45% and ensuring a high-quality lead handoff.
- Coordinated efforts with Account Executives to drive execution of customized outreach initiatives.
Account Executive
HostPapa
Remote
01.2019 - 09.2019
- Consistently exceeded the monthly sales target by over 10% through upselling and cross-selling web hosting, domain registrations, and cloud services.
- Delivered specific presentations on HostPapa's range of products including shared hosting, VPS, WordPress hosting and email solutions to fulfill customer expectations.
- Built and maintained strong relationships with over 100 SMB clients, resulting in a 90% retention rate.
Sales Manager
Telus International - Google Workspace
San Salvador
12.2017 - 01.2019
- Led a high-performing team of over 10 Account Executives, consistently exceeding quarterly revenue by 25%.
- Designed a sales process to reduce sales cycle time by 20%, improving efficiency, and enabling the team to close deals faster.
- Implemented CRM best practices in Salesforce, enhancing pipeline visibility.
Account Executive
Telus International - Google Workspace
San Salvador
07.2014 - 12.2017
- Ranked in the top 10% of account executives for three consecutive quarters, achieving over 100% of the target.
- Built and managed a pipeline of over 100 opportunities in Salesforce, maintaining a conversion rate of over 35% from lead to closed-won.
- Conducted product demonstrations, showcasing how G Suite drives operational efficiency and cost savings to SMBs and Mid-Market accounts.
- Track all interactions and lead management accurately in Salesforce.
Education
Bachelor of Business Administration And Management - Business Administration
Universidad Centroamericana José Simeón Cañas
El Salvador12-2007
Skills
- Sales presentations
- HubSpot proficiency
- Strategic prospecting
- Sales funnel management
- Time management abilities
- Interpersonal communication
Languages
Spanish
First Language
English
Proficient (C2)
C2
Certification
- Foundations of Project Management, Coursera, May 2023
- HubSpot Sales Software Certification, May 2023
- Inbound Sales, HubSpot Academy, May 2023
- Filling the Funnel, Sell Better, Feb 2021
References
References available upon request.
Timeline
Mid Market Account Executive
Hubstaff
07.2024 - Current
Sales Manager
Time Doctor
12.2021 - 06.2024
Account Executive
Time Doctor
01.2020 - 12.2021
Sales Development Representative
Time Doctor
10.2019 - 08.2020
Account Executive
HostPapa
01.2019 - 09.2019
Sales Manager
Telus International - Google Workspace
12.2017 - 01.2019
Account Executive
Telus International - Google Workspace
07.2014 - 12.2017
Bachelor of Business Administration And Management - Business Administration
Universidad Centroamericana José Simeón Cañas
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