Innovative Senior Social Media Specialist with substantial background in creating and implementing social media strategies. Strengths include developing engaging content, managing multiple social platforms and enhancing online brand presence. Previous work has resulted in significant increase in follower engagement and brand visibility.
Hi, I’m
Kai Thomas
Dynamic (Freelance) Community- & Social Media Expert
Griesheim
Summary
Overview
7
years of professional experience
1
Certification
Work History
Prospecter Ventures
Senior Social Media Specialist
07.2024 - 09.2024
Job overview
- Developed and implemented a successful social media campaign to increase customer engagement.
- Created, designed and managed multiple social media accounts on various platforms including Facebook, Twitter, Instagram, YouTube, Snapchat and LinkedIn.
- Provided guidance on best practices for developing effective content across all social media channels.
- Analyzed data from web analytics tools to identify trends in user behavior and optimize campaigns accordingly.
- Researched industry trends to ensure that the company's strategy remains competitive.
Turn 10 Studios (XBOX) (Remote)
Senior Social Media Manager
03.2024 - 07.2024
Job overview
- Developed and implemented successful social media campaigns to support company objectives.
- Created engaging content for multiple social media platforms, such as Twitter, Instagram, Facebook, and LinkedIn.
- Managed the daily operations of all assigned social media accounts.
- Analyzed data to measure the effectiveness of campaigns and adjust strategies accordingly.
- Collaborated with other departments to ensure brand consistency across all channels.
- Researched industry trends and competitors' activities to develop new ideas for content creation.
Frankfurter Sparkasse (Freelance)
Senior Social Media Consultant
12.2023 - 03.2024
Job overview
- Monitored trends in social media tools, applications and websites to stay up-to-date with current technologies.
- Developed and implemented social media strategies for clients to increase brand awareness, engagement, website traffic and customer acquisition.
- Created content calendars and managed the daily posting of content across multiple channels including Facebook, Twitter, LinkedIn, Google+, Instagram and Pinterest.
- Analyzed key metrics to measure success of campaigns and optimize future ones accordingly.
- Conducted competitor analysis on various platforms such as Instagram, YouTube, Snapchat.
Ankama Games (Freelance)
Lead Community Manager
05.2023 - 03.2024
Job overview
- Developed and implemented strategies to increase community engagement.
- Responded to customer inquiries in a timely manner.
- Analyzed user feedback and identified areas of improvement.
- Collaborated with other departments to ensure customer satisfaction.
- Created content for social media platforms to engage the community.
Mars (Freelance)
Social Media Manager
09.2023 - 12.2023
Job overview
- Channels: (SNICKERS, M&M'S, AIRWAVES & EXTRA)
- Developed and implemented successful social media campaigns to support company objectives.
- Created engaging content for multiple social media platforms, such as Twitter, Instagram, Facebook, and LinkedIn.
- Managed the daily operations of all assigned social media accounts.
- Analyzed data to measure the effectiveness of campaigns and adjust strategies accordingly.
- Collaborated with other departments to ensure brand consistency across all channels.
MANSCAPED (Freelance)
Social Media Consultant
09.2023 - 10.2023
Job overview
- Monitored trends in social media tools, applications and websites to stay up-to-date with current technologies.
- Developed and implemented social media strategies for clients to increase brand awareness, engagement, website traffic and customer acquisition.
- Created content calendars and managed the daily posting of content across multiple channels including Facebook, Twitter, LinkedIn, Google+, Instagram and Pinterest.
- Analyzed key metrics to measure success of campaigns and optimize future ones accordingly.
- Conducted competitor analysis on various platforms such as Instagram, YouTube, Snapchat.
Ford Motor Company (Freelance)
Digital Marketing Consultant
08.2023 - 10.2023
Job overview
- Developed and implemented successful digital marketing campaigns to increase website traffic, brand awareness, and customer engagement.
- Analyzed web analytics data to identify trends in user behavior, optimize content performance, and inform future strategy decisions.
- Created email marketing campaigns to boost conversions and deliver timely promotions.
- Designed social media strategies for clients across multiple platforms to engage target audiences and drive leads.
- Managed online advertising campaigns through Google Adwords and other PPC networks to maximize ROI.
- Optimized websites for search engine visibility by researching keywords, optimizing page structure and content quality.
Virtual Identity (Freelance)
Community Manager
08.2023 - 09.2023
Job overview
- Responsible for reacting to AppStore reviews and the reporting of the new app launch
- Developed and implemented strategies to increase community engagement.
- Responded to customer inquiries in a timely manner.
- Analyzed user feedback and identified areas of improvement.
- Collaborated with other departments to ensure customer satisfaction.
- Created content for social media platforms to engage the community.
Dragons Group (Remote)
Project Manager
06.2023 - 09.2023
Job overview
- Managing social media campaigns for Actimel, Activia, FruchtZwerge, Alpro and other brands in the German speaking regions
- Overseeing the project and members of the team while being the first contact point between client and team.
- Conducted regular status meetings with internal teams and external partners to track progress against established milestones.
- Analyzed data from various sources such as surveys, interviews, focus groups. to inform decision-making related to projects.
- Negotiated contracts with vendors and suppliers based on company objectives and budget constraints.
- Collaborated closely with senior management on long-term strategic planning initiatives related to projects in development or execution stages.
- Drafted reports summarizing progress made on projects for review by executive leadership team.
Macaw Germany GmbH (Freelance)
Senior Community Manager
06.2023 - 07.2023
Job overview
- Brands: MITSUBISHI & GWMORA
- Developed and implemented strategies to increase user engagement across social media platforms.
- Created and managed campaigns to drive brand awareness and loyalty.
- Analyzed website traffic data and developed reports for senior management.
- Conducted regular market research to identify industry trends, customer needs, and competitive landscape.
- Coordinated with other departments to ensure timely delivery of content assets for marketing initiatives.
- Managed digital advertising budget and tracked performance metrics against KPIs.
BMW Group (Freelance)
Senior Community Manager
11.2022 - 04.2023
Job overview
- Developed and implemented strategies to increase user engagement across social media platforms.
- Created and managed campaigns to drive brand awareness and loyalty.
- Conducted regular market research to identify industry trends, customer needs, and competitive landscape.
- Coordinated with other departments to ensure timely delivery of content assets for marketing initiatives.
- Managed digital advertising budget and tracked performance metrics against KPIs.
- Provided weekly summaries of key insights from analytics tools such as Google Analytics or Adobe Analytics.
TreePlantingProjects (Freelance)
Social Media Consultant
11.2022 - 02.2023
Job overview
- Monitored trends in social media tools, applications and websites to stay up-to-date with current technologies.
- Developed and implemented social media strategies for clients to increase brand awareness, engagement, website traffic and customer acquisition.
- Created content calendars and managed the daily posting of content across multiple channels including Facebook, Twitter, LinkedIn, Google+, Instagram and Pinterest.
- Analyzed key metrics to measure success of campaigns and optimize future ones accordingly.
- Conducted competitor analysis on various platforms such as Instagram, YouTube, Snapchat.
ElevateX GmbH (Remote)
Senior Community Manager
04.2022 - 10.2022
Job overview
- Developed and implemented strategies to increase user engagement across social media platforms.
- Created and managed campaigns to drive brand awareness and loyalty.
- Analyzed website traffic data and developed reports for senior management.
- Conducted regular market research to identify industry trends, customer needs, and competitive landscape.
- Coordinated with other departments to ensure timely delivery of content assets for marketing initiatives.
- Managed digital advertising budget and tracked performance metrics against KPIs.
Samsung Electronics (Freelance)
Lead Social Media/Community Manager
12.2021 - 04.2022
Job overview
- Developed and implemented social media strategies to increase brand awareness and engagement.
- Created content for various social media channels, including Facebook, Twitter, Instagram, Snapchat, LinkedIn, YouTube, Pinterest.
- Responded to customer inquiries on a timely basis via all social media channels.
- Organized live events and campaigns to promote the brand on social media platforms.
- Monitored trends in digital marketing space and identified opportunities for growth.
- Analyzed competitor activity on social media platforms to identify areas of improvement.
L'Oreal Group (Remote)
Senior Social Media Specialist
10.2021 - 04.2022
Job overview
- Developed and implemented a successful social media campaign to increase customer engagement.
- Created, designed and managed multiple social media accounts on various platforms including Facebook, Twitter, Instagram, YouTube, Snapchat and LinkedIn.
- Provided guidance on best practices for developing effective content across all social media channels.
- Analyzed data from web analytics tools to identify trends in user behavior and optimize campaigns accordingly.
- Managed relationships with influencers and brand ambassadors to expand reach of campaigns.
GPORTAL (Ociris GmbH) (Remote)
Junior Social Media Manager
02.2021 - 09.2021
Job overview
- Developed and implemented successful social media campaigns to support company objectives.
- Created engaging content for multiple social media platforms, such as Twitter, Instagram, Facebook, and LinkedIn.
- Managed the daily operations of all assigned social media accounts.
- Analyzed data to measure the effectiveness of campaigns and adjust strategies accordingly.
- Collaborated with other departments to ensure brand consistency across all channels.
- Researched industry trends and competitors' activities to develop new ideas for content creation.
- Monitored customer comments on various social media channels and responded in a timely manner.
Wissenschafts- und Kongresszentrum Darmstadt GmbHDarmstadt
Junior Digital Marketing Manager
03.2018 - 11.2019
Job overview
- Developed and executed digital marketing campaigns to drive website traffic and increase brand awareness.
- Analyzed data from Google Analytics, Adwords, and other sources to track performance of campaigns.
- Managed social media accounts on platforms including Twitter, Facebook, Instagram, YouTube, LinkedIn, Pinterest and Snapchat.
- Created content for websites, blogs and email newsletters to engage customers with the brand.
- Built relationships with influencers to promote products or services through their channels.
- Optimized web pages for higher search engine rankings using SEO techniques.
Education
IU Internationale HochschuleGermany
Bachelor of Arts from Marketing Management
01.2022
University Overview
Harvard Business School Online
Further Education from Entrepreneurship in Emerging Economies
01.2022
University Overview
Skills
- Social Media Strategy
- Influencer Collaboration
- Copywriting
- Social Media Management
- Content Management
- Community Management
- Content Generation
- Content optimization
- Reporting and metrics
- Social Media Platforms
- Digital Marketing
- Client Relationship Management
- Marketing strategy
- Email Marketing
- Social media trends
- Project Management
- Content Marketing
- Social Media Posting
Languages
German
First Language
English
Proficient (C2)
C2
Spanish
Elementary (A2)
A2
Certification
- Hootsuite Social Media Marketing Certification - Hootsuite Academy.
- YouTube Certified – YouTube Creator Academy.
- Content Strategy & SEO for Lead Generation Course Certificate – Moz Academy.
- Google Analytics Individual Qualification (IQ) - Google.
- Certified Digital Marketing Professional (CDMP) - Digital Marketing Institute.
- Snapchat Advertising Core Competencies Certification – Snapchat Ad Manager.
- Programmatic Advertising Essentials Certificate– Interactive Advertising Bureau.
- Online Marketing Certified Professional (OMCP) - OMCP Organization.
- Search Engine Optimization (SEO) Certification Course – ClickMinded.
- Google Ads Certification - Google Skillshop.
- Certified Marketing Research Professional (CMRP) - Marketing Research and Intelligence Association.
- Facebook Blueprint Certification - Facebook.
- LinkedIn Learning Online Marketing Foundations Certificate – LinkedIn Learning.
- HubSpot Content Marketing Certification - HubSpot Academy.
- Digital Marketing Pro Certificate - Digital Marketing Institute.
References
References
References available upon request.Timeline
Senior Social Media Specialist
Prospecter Ventures
07.2024 - 09.2024
Senior Social Media Manager
Turn 10 Studios (XBOX) (Remote)
03.2024 - 07.2024
Senior Social Media Consultant
Frankfurter Sparkasse (Freelance)
12.2023 - 03.2024
Social Media Manager
Mars (Freelance)
09.2023 - 12.2023
Social Media Consultant
MANSCAPED (Freelance)
09.2023 - 10.2023
Digital Marketing Consultant
Ford Motor Company (Freelance)
08.2023 - 10.2023
Community Manager
Virtual Identity (Freelance)
08.2023 - 09.2023
Project Manager
Dragons Group (Remote)
06.2023 - 09.2023
Senior Community Manager
Macaw Germany GmbH (Freelance)
06.2023 - 07.2023
Lead Community Manager
Ankama Games (Freelance)
05.2023 - 03.2024
Senior Community Manager
BMW Group (Freelance)
11.2022 - 04.2023
Social Media Consultant
TreePlantingProjects (Freelance)
11.2022 - 02.2023
Senior Community Manager
ElevateX GmbH (Remote)
04.2022 - 10.2022
Lead Social Media/Community Manager
Samsung Electronics (Freelance)
12.2021 - 04.2022
Senior Social Media Specialist
L'Oreal Group (Remote)
10.2021 - 04.2022
Junior Social Media Manager
GPORTAL (Ociris GmbH) (Remote)
02.2021 - 09.2021
Junior Digital Marketing Manager
Wissenschafts- und Kongresszentrum Darmstadt GmbH
03.2018 - 11.2019
IU Internationale Hochschule
Bachelor of Arts from Marketing Management
Harvard Business School Online
Further Education from Entrepreneurship in Emerging Economies
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