Juliet Ramirez

• Guided public relations campaigns that garnered significant local, regional, or national media attention.
• Launched employee recognition programs that boosted morale while reinforcing core values throughout the organization.
• Managed crisis communications, mitigating potential reputational damage through prompt and effective response strategies.
• Increased revenues and supported business goals by developing public relations strategies and campaigns.

• Boosted sales revenue through the implementation of innovative promotional strategies.
• Increased brand awareness by developing and executing targeted marketing email campaigns.
• Oversaw e-commerce activities, optimizing online sales channels and improving customer acquisition and retention rates.
• Enhanced customer engagement with effective social media management and content creation.
• Provided expert guidance on branding strategy to establish consistent messaging across all platforms and touchpoints.
• Optimized website performance, resulting in improved search engine rankings and increased web traffic.
• Increased market share with comprehensive competitor analysis and strategic positioning of marketing efforts.
• Established measurement mechanisms using tools like Google Analytics to track the success of online marketing initiatives.

• Managed the Shopify store, optimizing product listings, descriptions, and regularly updating inventory and promotions
• Expanded product offerings with seasonal items like bouquets and wreaths, based on market trends and customer feedback
• Implemented SEO strategies and keyword research, improving organic search rankings and driving traffic.
• Created targeted email marketing campaigns, enhancing engagement and conversions through segmentation and personalized content.
• Produced and scheduled social media content on Instagram, aligning with brand voice and engagement strategies, resulting in increased follower engagement.
• Managed the Amazon sales channel, coordinating product listings and logistics for efficient shipping and customer inquiries.
• Analyzed Google Analytics data to track performance and refine marketing strategies based on key metrics.
• Built a loyal customer community through valuable flower care content in newsletters and social media.
• Coordinated with sales and shipping teams to ensure timely order processing and delivery.

●Spearheaded the design and production of a unique product line, managing end-to-end operations from concept to market launch.

●Implemented comprehensive marketing campaigns, leveraging social media platforms to amplify brand visibility and drive sales revenue.

● Utilized effective e-commerce strategies to boost online sales and expand market reach.

● Spearheaded the design and production of a unique product line, managing end-to-end operations from concept to market launch.

● Implemented comprehensive marketing campaigns, leveraging social media platforms to amplify brand visibility and drive sales revenue.

● Utilized effective e-commerce strategies to boost online sales and expand market reach.

• Liaised with musicians and artists to understand their needs and develop strategies for successful music releases.
• Designed and executed targeted campaigns across multiple media platforms to increase visibility and promote new music.
• Advised artists on social media content, scheduling, and engagement strategies to boost their online presence. -
• Developed and implemented email marketing campaigns to engage fans and keep them informed about upcoming releases.
• Managed community interactions, fostering positive engagement and growth within online fan communities

• Analyzed competitor strategies to remain ahead of industry trends and refine company tactics, contributing to market positioning.
• Conducted in-depth product research for a startup aiming to become the "Alibaba of Colombia," identifying and recommending market-ready Colombian products for global export.
• Built and maintained relationships with potential suppliers and clients, assessing product viability and securing partnerships for large-scale exports.
• Fostered strong client relationships to gather market insights, refining product offerings to align with customer needs and market demands.
• Developed and executed market entry strategies based on product trends, consumer demand, and global opportunities, positioning high-potential products for successful international trade.
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• Developed and executed multi-channel marketing strategies for clients including : Biónica, Galería Murano, CIPA, CIMASCOTAS, Sembramos, Maria's Coffee, Sovisalud, and Qrvo Bebidas Deportivas.
• Implemented customer communication strategies, campaign design, e-commerce optimization, blog management, and community engagement initiatives.
• Consistently enhanced brand visibility, customer engagement, and online sales across various industry sectors.
• Crafted SEO-optimized blog content for various websites, ensuring the integration of targeted keywords to improve search engine rankings and organic traffic.

• Conducted field research by visiting coffee-growing families in Antioquia, documenting their stories and coffee characteristics.
• Captured high-quality photographs to enhance narratives for an international audience.
• Researched and tasted coffee varieties to provide insights into their properties and quality.
• Wrote and produced engaging stories for digital channels to promote Colombian coffee culture.
• Collaborated with local communities to highlight their contributions to the specialty coffee industry.

• Conducted interviews and wrote articles highlighting the stories of residents in Comuna 2 for a community newspaper.
• Took photographs to accompany articles, capturing the essence of the community.
• Designed email marketing campaigns and landing pages to showcase new articles and engage the online audience.
• Participated in community activities and classes, fostering connections between the newspaper and local residents.
  
  
  
  

• Conducted extensive research and data collection to provide in-depth insights for journalistic reports at Colombia Reports, a subscription-based English-language news outlet.
• Managed the agenda for the owner, ensuring efficient planning and timely execution of news coverage.
• Coordinated with interns from prestigious universities, including Yale, assigning articles and overseeing their contributions to the publication.
• Facilitated interviews with experts and community members to gather diverse perspectives, enhancing the depth of journalistic pieces.
• Collaborated with the editorial team to develop impactful news stories, contributing to high-quality journalism and audience engagement.