Summary
Overview
Work History
Education
Skills
Accomplishments
Training
Technical Tools Skills
Languages
Websites
Timeline
Generic
JULIA WAN SZE LEE

JULIA WAN SZE LEE

Madrid

Summary

Strategic Product Manager with proven experience in the tech industry. Known for robust leadership skills and adeptness at driving product development from inception to execution. Successfully implemented innovative strategies, improved operational efficiencies, and spearheaded cross-functional teams to boost product quality. Strong expertise in market research, data analysis, and stakeholder management.

Overview

11
11
years of professional experience

Work History

Product Manager, Analytics Cloud

Liferay
Madrid
05.2024 - Current
  • Developed product roadmaps aligning with market trends and customer needs through market research, customer interviews, and industry report analysis.
  • Identified product gaps and opportunities, generated innovative ideas to expand market share, improve customer experience, and drive growth.
  • Collaborated with stakeholders to define the product vision and strategy, and developed GTM plans for new product concepts.
  • Collaborated with design and engineering teams on product development processes, and communicated progress updates at regular intervals with senior leadership.
  • Voice of the product in internal and external meetings with sales, marketing, partners, and customers.

Product Manager, SaaS Startup

Scalefast
Madrid
01.2021 - 04.2024
  • Led product strategy and execution for Air360, an UX analytics data platform that helps eCommerce and digital businesses improve web app conversion rate, resulting in a 113% increase in revenue in 2023.
  • Conducted market research and competitor analysis to inform product roadmap, resulting in a 113% increase in revenue by entering the enterprise market in EMEA and UK.
  • Onboarded and developed conversion rate optimization –CRO– roadmap with key accounts and provided ROI-driven recommendations on e-commerce and digital products across industries and CMS solutions, leading to a 30% conversion increase on average.
  • Developed user research studies, collaborated with UX designer to prioritize feature optimization using Agile methodologies.
  • Assisted product innovation by collaborating with Machine Learning engineers to conceptualize and create new product prototypes of 2 new features, improving the prototype development speed by 50%.
  • Created over 30 case studies on eCommerce website design best practices as customer success and sales enablement materials for industries of fashion and apparel, travel and luxury goods.

Product Owner, eCommerce

MagFashion Group
Hong Kong
01.2018 - 01.2019
  • Owned product roadmap for MagFashion Group's e-commerce platform, resulting in a 35% increase in revenue and a 25% increase in conversion rate.
  • Collaborated with UX and engineering teams to optimize checkout flow and launched localized payment methods, resulting in a 25% increase in conversion rate.
  • Developed and executed A/B tests to launch new modules of product recommendation, resulting in a 24% increase in AOV.
  • Collaborated with marketing and operation teams to promote website in company's stores and launch in-store collection and return option, leading to a 12% increase in new user acquisition.

Category Management Lead, Windows and Office

Microsoft
Hong Kong
01.2015 - 01.2018
  • Led sales and marketing of Windows and Office in retail and SMB markets, resulting in a 7% increase in Windows 10 user activation and a 10% increase in Office 365 subscriptions.
  • Collaborated with marketing and sales teams to launch the go-to-market plan of Windows 10 OS, resulting in a 7% increase in user activation than expected market rate.
  • Launch referral program for Office 365 to drive a 10% increase in user subscriptions.
  • Managed annual sales and marketing budget of OPEX and MDF of €2M.

Education

BBA - Marketing and Information System Double Majors

Hong Kong University of Science and Technology
Hong Kong
01.2014

Exchange Program - Information System Management

Maastricht University
The Netherlands
01.2014

Skills

  • Product management (SaaS and digital)
  • Agile development
  • Strategic planning
  • Product strategy execution
  • A/B testing
  • Data analysis
  • E-commerce
  • Communication
  • Sales enablement
  • Cross-team collaboration
  • Research and trend analysis
  • Stakeholder relations

Accomplishments

  • Successful Product Launch: Launched product revamp with high-level design to improve product usability and performance, helped the team to enter enterprise market and generated €335K in sales.
  • Developed Prototype: Analyzed real client's data using parquet files and Figma, shorted the development cycle of engineers to create prototypes by 50%.
  • Optimized Conversion Rate: Consulted a client to improve the checkout flow, and increased the conversion rate by 30%.
  • Product Demo to Sales: Delivered product demos to multiple stakeholders of a prospect, resulting in a 6-figure deal closure.

Training

  • Data Science Program in Python, Dataquest.io
  • Master in eCommerce, ThePower Business School

Technical Tools Skills

Python, SQL, Google Analytics 4, WordPress, Shopify, Google Tag Manager, Data layer, Looker,  PyCharm, Jupyter notebook, AB Tasty, Figma, Productboard, Jira, Pendo, HubSpot CRM

Languages

Cantonese
First Language
English
Proficient (C2)
C2
Chinese (Mandarin)
Proficient (C2)
C2
Spanish
Upper Intermediate (B2)
B2

Websites

Timeline

Product Manager, Analytics Cloud

Liferay
05.2024 - Current

Product Manager, SaaS Startup

Scalefast
01.2021 - 04.2024

Product Owner, eCommerce

MagFashion Group
01.2018 - 01.2019

Category Management Lead, Windows and Office

Microsoft
01.2015 - 01.2018

BBA - Marketing and Information System Double Majors

Hong Kong University of Science and Technology

Exchange Program - Information System Management

Maastricht University

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