Juliane Meirelles Neves
Madrid
Summary
Professional with 20+ years of experience in Marketing, Operations, and Sustainability across SaaS, e-commerce, culture management, and education. Co-founder of La Cultora and OnSocial2. Experienced in multinational, non-profit, and public sectors, with a proven track record of delivering impactful results. Fluent in Portuguese, Spanish, and English.
Overview
26
26
years of professional experience
1
1
Certification
Work History
E-business Faculty
SBS Swiss Business School
Madrid
01.2025 - Current
- Teaching e-business, blending theory with hands-on case studies for student application
Co-founder and Partner
ON SOCIAL 2
Madrid
09.2023 - Current
- Developing CSR strategies for renewable energy, focusing on socio-economic impact in rural areas.
- Led impact reporting initiatives through ESG narratives, increasing transparency and engagement.ncy and engagement
President & Co-Founder
La Cultora Association
Madrid
04.2014 - Current
- Promoting sustainable cultural development, creating bottom-up social impact projects in creative industries
- Delivering European educational programs, impacting international EU communities through entrepreneurship and cultural exchange
Intercultural Coach
IOR Global Services
Northbrook
02.2011 - Current
- Delivering cross-cultural training for VIP expatriates, improving cultural adaptability and reducing international assignment failures
- Designing and executing tailored training programs for multinational organizations, enhancing employee effectiveness globally
Team Lead, Operations Specialist (EPS - SaaS)
Expedia Group
Madrid
02.2019 - 11.2022
- Managed a team of 4 specialists, optimizing sales operations across EMEA, AMER, and LATAM regions
- Led Lean Management initiatives, improving operational efficiency and reducing the average of numbers of days in case´s resolution from 4 days to 2 days
Lodging Content / Customer Service
Expedia Group
Madrid
08.2017 - 02.2019
- Supported B2B partners in optimizing the inventory availability through digital content management, driving a 20% increase in inventory availability
Academic & Marketing Coordinator
Universidad Complutense de Madrid
Madrid
11.2012 - 08.2016
- Increased student applications by 30% through targeted digital marketing campaigns for the Master’s program
- Managed internship programs and coached students, supporting career development and job placement
Consultant – Marketing & Sustainability
Rio de Janeiro
01.2010 - 10.2012
- Led sustainability gap analysis for clients like EBX Holding and RATTO Internet, enhancing business transparency and delivering standardized ESG reports
Academic Coach & Project Manager
Maharishi University of Management
Fairfield
09.2007 - 02.2010
- Coordinated sustainability projects with MBA students, increasing awareness of green business practices
Product Marketing & Sales/Account Manager
Autocapas São Januario
Rio de Janeiro
07.1999 - 07.2007
- Increased sales by 357% in one year, optimizing B2B marketing strategies and customer relations
Education
Master’s - Cultural Heritage Management
Universidad Complutense de Madrid
Madrid, Spain01.2014
M.B.A. - Sustainable Living
Maharishi University of Management
Fairfield, IA, USA01.2009
B.A. - Social Communication
FACHA
Brazil01.2002
Skills
- E-business
- Sustainability & CSR
- Education
- Marketing Operations
- Lean Management
- People Management
- Project Management
- Intercultural Business
- Cross-cultural Leadership
- Collaborative learning
- Diversity awareness
- Team building
Certification
- Intercultural Program Design, IOR Global Services
- Sustainability Reporting, Global Reporting Initiative (GRI)
Languages
- Portuguese, Native
- Spanish, Fluent
- English, Fluent
Additional information
Meditation, Gym and Travel.
Timeline
E-business Faculty
SBS Swiss Business School
01.2025 - Current
Co-founder and Partner
ON SOCIAL 2
09.2023 - Current
Team Lead, Operations Specialist (EPS - SaaS)
Expedia Group
02.2019 - 11.2022
Lodging Content / Customer Service
Expedia Group
08.2017 - 02.2019
President & Co-Founder
La Cultora Association
04.2014 - Current
Academic & Marketing Coordinator
Universidad Complutense de Madrid
11.2012 - 08.2016
Intercultural Coach
IOR Global Services
02.2011 - Current
Consultant – Marketing & Sustainability
01.2010 - 10.2012
Academic Coach & Project Manager
Maharishi University of Management
09.2007 - 02.2010
Product Marketing & Sales/Account Manager
Autocapas São Januario
07.1999 - 07.2007
Master’s - Cultural Heritage Management
Universidad Complutense de Madrid
M.B.A. - Sustainable Living
Maharishi University of Management
B.A. - Social Communication
FACHA
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