Juan Sebastian Martinez Minguez
Málaga,Malaga
Summary
With 14+ years of experience driving business growth, I am a versatile professional skilled in digital solutions, client needs analysis, and translating insights into actionable strategies. I have a strong background in digital media, leading software development projects, and multicultural collaboration, fluent in English and Spanish with intermediate Portuguese. My focus is on delivering value, fostering partnerships, and helping businesses evolve through strategic vision and innovative digital solutions.
Overview
13
13
years of professional experience
10
10
years of post-secondary education
Work history
Project Manager / Product Owner
Spicy Digital
Málaga, Malaga
2022.03 - Current
- Guided the development of project objectives, established clear performance expectations.
- Led cross-functional teams to achieve project goals on time.
- Delivered high-quality results whilst adhering to strict deadlines and budget constraints.
- Enhanced project efficiency by simplify communication channels.
- Managed end-to-end product lifecycle to meet company's strategic goals.
- Designed and developed software solutions with AI to optimize the company's operations.
Head of Performance Marketing
Spicy Digital
Buenos Aires
2017.06 - 2022.03
- Define the agency's vision, strategy, and positioning across software and digital marketing.
- Lead senior team's and align technology, marketing, and business goals.
- Own the budgets, pricing models, and profitability.
- Guide digital marketing strategy across performance and growth channels.
- Ensure compliance, data privacy, and risk management.
- Drive operational efficiency and scalable processes.
- Build culture, hire talent, and develop leadership.
Head of Media
Winclap
Buenos Aires, Argentina
2016.03 - 2017.05
- Fostered a high-performing environment to drive productivity and quality.
- Constructed detailed reports on campaign performance; utilised data to refine future initiatives.
- Developed digital marketing strategies for increased audience engagement.
- Forged strong relationships with media outlets improving coverage and exposure for the clients' campaigns.
Media Planner and Buyer
Rekket Digital Hub
Buenos Aires
2012.11 - 2016.04
- Analysed consumer behaviour patterns using analytics tools for tailored ad creation.
- Developed efficient media buying strategies, enhancing performance based goals.
- Supervised budget allocation across various media platforms for optimal spend efficiency.
- Secured beneficial partnerships with Media Partners/Publishers, ensuring optimal ad placement.
Education
Bachelor’s Degree in Advertising - Advertising & Marketing
Bachelor’s Degree in Advertising (4-year)
Buenos Aires, Argentina. 2008.02 - 2012.06
Professional Snowboard Instructor Certification -
AADIDESS
San Martin de los Andes, Neuquen, AR. /2007 - /2008
Diploma in Electromechanics -
EPET N4 (Technical High School)
Junin de los Andes, Argentina. 2002.03 - 2007.12
Skills
- Risk management
- Strategic thinking
- Decision-Making
- Team work
- Financial Management & P&L Responsibility
- Operations & Process Optimization
- Marketing & Customer Acquisition
- Growth and business development
Languages
English
Advanced
Spanish
Native
Portuguese
Intermediate
Timeline
Project Manager / Product Owner
Spicy Digital
2022.03 - Current
Head of Performance Marketing
Spicy Digital
2017.06 - 2022.03
Head of Media
Winclap
2016.03 - 2017.05
Media Planner and Buyer
Rekket Digital Hub
2012.11 - 2016.04
Bachelor’s Degree in Advertising - Advertising & Marketing
Bachelor’s Degree in Advertising (4-year)
2008.02 - 2012.06
Diploma in Electromechanics -
EPET N4 (Technical High School)
2002.03 - 2007.12
Professional Snowboard Instructor Certification -
AADIDESS
/2007 - /2008