Summary
Overview
Work History
Education
Skills
Timeline
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JUAN DAVID CÁRDENAS

Marketing Specialist
madrid

Summary

Results-driven Marketing and Communications professional with international experience across Spain, Portugal, and Colombia. Skilled in digital marketing strategy, content management, and corporate communications, with proven ability to adapt brand messaging to diverse markets. Strong track record of improving customer engagement, managing cross-cultural teams, and aligning local initiatives with global strategies. Recognized for problem-solving, strategic planning, and building impactful partnerships. Experienced in both corporate and nonprofit environments, bringing a versatile approach to brand growth and stakeholder relations.

Overview

4
4
years of professional experience
4
4
Languages

Work History

Client Relations & Marketing Assistant

Partner Consulting SAS
02.2021 - 03.2025
  • Oversaw and nurtured a diverse client portfolio of residential complexes, ensuring personalized communication strategies aligned with their administrative, legal, and accounting requirements.
  • Developed tailored presentations, reports, and corporate materials to effectively communicate complex financial and operational information to non-specialist audiences.
  • Strengthened public relations efforts by preparing negotiation frameworks and supporting leadership in closing agreements with third-party providers (security, cleaning, maintenance companies).
  • Spearheaded marketing initiatives to promote the company’s services, implementing targeted campaigns that enhanced brand visibility and client trust.
  • Identified new business opportunities by researching potential residential complexes, initiating contact with decision-makers, and positioning Partner SAS as a reliable management partner.
  • Contributed to measurable growth in the client base through proactive outreach and relationship-building with property administrators and boards of directors.
  • Played a key role in streamlining client communications, ensuring consistent messaging, and improving overall satisfaction across accounts.
  • Maximized event attendance with thorough planning, promotion, and logistics support for conferences, webinars, or workshops.
  • Increased brand visibility by developing and distributing marketing materials across various platforms.
  • Boosted email campaign success, crafting compelling newsletters that improved open and click-through rates.

Marketing Specialist

Pipote Sl
09.2024 - 01.2025
  • Led the development and execution of digital marketing campaigns across social media platforms, increasing engagement and visibility among target audiences.
  • Managed community interactions on Instagram and TikTok, fostering brand loyalty and strengthening customer relationships through creative and timely responses.
  • Designed and implemented content strategies, including editorial calendars, copywriting, and visual coordination, aligned with the brand’s identity.
  • Conducted market research and competitor analysis to identify trends, optimize communication, and improve audience reach.
  • Collaborated with cross-functional teams to coordinate events, promotional activations, and customer experiences that elevated brand presence.
  • Monitored KPIs (engagement rate, follower growth, reach) and provided performance reports with actionable insights to improve campaign results.
  • Supported influencer outreach and partnership initiatives, ensuring alignment with brand values and maximizing campaign impact.
  • Boosted lead generation through the creation of engaging content for social media platforms.
  • Networked with industry experts and potential clients to drive brand awareness and promote unique position in marketplace.
  • Drove content marketing campaign and editorial calendar to deliver high-quality content and optimize performance.
  • Researched, created and presented communication plans to support internal and external marketing programs.

Marketing & Communications Trainee

The Ritz-Carlton Hotel Company
04.2023 - 09.2023
  • Coordinated the planning and execution of luxury events, ensuring seamless communication between departments and external partners.
  • Actively resolved logistical and communication challenges under tight deadlines, maintaining five-star service standards.
  • Supported crisis communication strategies to address unexpected issues without impacting guest satisfaction.
  • Developed daily marketing and PR reports to inform management, optimizing decision-making.
  • Assisted in creating exclusive promotional content for events, aligning with the Ritz-Carlton’s brand identity.
  • Engaged with high-profile guests and corporate clients, strengthening brand relationships and loyalty.
  • Assisted in organizing successful company events, including conferences, workshops, and employee appreciation celebrations.
  • Increased brand visibility by creating engaging social media content and implementing targeted marketing strategies.
  • Coordinated cross-functional teams for collaborative projects, ensuring clear communication channels were established at all times.
  • Contributed to the development of informative marketing materials such as brochures, newsletters, and website content.
  • Developed strong relationships with stakeholders through regular updates and prompt responses to inquiries.
  • Improved public relations efforts by coordinating press releases, media outreach, and networking events.
  • Supported company-wide efforts to enhance corporate culture through effective internal communications campaigns.
  • Developed campaigns to increase public awareness of company and engage customers.
  • Assisted with marketing strategy development to increase public awareness and customer engagement.
  • Developed and implemented social media strategy to increase engagement and reach new audiences.
  • Produced and distributed brochures, newsletters and press kits.
  • Created and executed targeted PR campaigns to raise awareness of organization and initiatives.

Marketing and Communications Assistant

Fana
06.2022 - 12.2022
  • Supported the development and execution of digital marketing strategies, boosting online visibility and community engagement for the foundation.
  • Coordinated social media campaigns and influencer collaborations, amplifying awareness of the foundation’s mission and expanding donor reach.
  • Managed corporate communications, including outreach to partner companies and coordination of sponsorship opportunities.
  • Led virtual meetings in English with international stakeholders, strengthening cross-border relationships and securing support for key initiatives.
  • Assisted in organizing a fundraising gala, successfully increasing donor participation and contributing to the sale of children’s artwork through a charity auction.
  • Produced content and reports highlighting impact stories, helping to position the foundation as a trusted reference in social responsibility.
  • Conducted audience research and performance analysis to optimize campaigns and tailor communication strategies for diverse audiences.
  • Coordinated public relations efforts with external agencies for consistent messaging across all platforms.
  • Streamlined internal communications processes for improved interdepartmental collaboration.
  • Studied market trends and market reaction to promotional activities to propose strategic adjustments.
  • Conducted primary and secondary research to better understand customer needs and behaviors.
  • Managed campaigns for various clients that consistently exceeded sales goals.

Consulting Project

Alpina
05.2022 - 11.2022
  • Collaborated in a strategic communication consulting project focused on brand positioning and consumer perception.
  • Conducted market analysis and competitor benchmarking to identify opportunities for Alpina’s growth.
  • Designed communication strategies aimed at strengthening customer trust and loyalty.
  • Presented insights and actionable recommendations to senior executives, demonstrating strong analytical and presentation skills.
  • Contributed to the development of innovative proposals addressing both short-term and long-term communication challenges.
  • Proven ability to learn quickly and adapt to new situations.
  • Skilled at working independently and collaboratively in a team environment.
  • Worked flexible hours across night, weekend, and holiday shifts.
  • Resolved problems, improved operations and provided exceptional service.
  • Participated in team projects, demonstrating an ability to work collaboratively and effectively.

Education

Master of International Marketing - International Marketing

UNIE
Madrid, Spain
04.2001 -

Bachelor in Social Communication And Journalism - Social Media Marketing

Universidad De La Sabana
Bogotá, Colombia
04.2001 -

Diploma - Social Media Marketing

Universidad De La Sabana
Bogotá, Colombia
04.2001 -

Seminar On Organizational Happiness (Elective) - Human Resources Management

Universidad De La Sabana
Bogotá, Colombia
04.2001 -

Skills

    Branding

    Business communications

    Time management

    Team collaboration

    Relationship building

    Marketing

    Customer engagement

    Copywriting

    Event coordination

    Marketing strategies

    Video editing

    Marketing campaigns

Timeline

Marketing Specialist

Pipote Sl
09.2024 - 01.2025

Marketing & Communications Trainee

The Ritz-Carlton Hotel Company
04.2023 - 09.2023

Marketing and Communications Assistant

Fana
06.2022 - 12.2022

Consulting Project

Alpina
05.2022 - 11.2022

Client Relations & Marketing Assistant

Partner Consulting SAS
02.2021 - 03.2025

Master of International Marketing - International Marketing

UNIE
04.2001 -

Bachelor in Social Communication And Journalism - Social Media Marketing

Universidad De La Sabana
04.2001 -

Diploma - Social Media Marketing

Universidad De La Sabana
04.2001 -

Seminar On Organizational Happiness (Elective) - Human Resources Management

Universidad De La Sabana
04.2001 -

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JUAN DAVID CÁRDENASMarketing Specialist