Juan Cruz Gonzalez Palmisciano
Madrid
Summary
Results-driven GTM Strategy & Operations leader with proven expertise in designing and executing global go-to-market frameworks for high-growth SaaS and technology companies. Experienced in shaping cross-functional strategies, driving process excellence, and enabling scalable international growth. Skilled at aligning leadership, sales, marketing, finance, and customer success to deliver consistent revenue impact and operational efficiency. Adept at translating complex business needs into actionable strategies, leveraging data, automation, and AI to accelerate performance and foster innovation.
Overview
5
5
years of professional experience
Work History
GTM Operations – Global (Promotion)
Booksy
Madrid, Spain
07.2025 - Current
- Partnered with global leadership to design and optimize GTM strategy, aligning initiatives across multiple regions.
- Drove adoption of AI-powered tools and automation, enhancing scalability and customer engagement worldwide.
- Provided executive-level insights through advanced forecasting, reporting, and KPI analysis to influence strategic decisions.
- Coordinated global system rollouts, ensuring organizational readiness and measurable business outcomes.
- Enabled leadership teams through structured playbooks, onboarding frameworks, and best-practice sharing.
Founder & Automation Consultant
Evolize AI
01.2025 - Current
- Founded and scaled a consultancy delivering automation and AI-driven process optimization for SMBs and fintech clients.
- Defined operational frameworks, data migration infrastructure, and reporting strategies to enable growth.
- Partnered with business leaders to integrate CRMs, automate lead flows, and enhance decision-making through data insights.
Revenue Operations Specialist
Booksy
Madrid, Spain
07.2024 - 07.2025
- Spearheaded large-scale sales process transformation, achieving a 60% reduction in lead-to-contract cycle time.
- Created GTM documentation, training, and onboarding programs to accelerate productivity of new sales teams.
- Integrated Salesforce with external solutions, enhancing visibility and data-driven strategy execution.
- Delivered forecasting and performance insights, enabling leadership to prioritize investments and GTM focus areas.
- Designed and managed incentive structures, directly supporting sales performance and revenue growth.
Operations Specialist
Globant (US Market)
Madrid / Buenos Aires, Spain / Argentina
09.2022 - 07.2024
- Delivered strategic operational improvements, increasing forecast accuracy by 20% and improving financial predictability.
- Streamlined internal operations, achieving a 9% improvement in project margin.
- Supported M&A processes with revenue forecasting and financial due diligence models.
- Facilitated agile program management and strategic project execution for global clients.
Dealer Central Ops Analyst Jr. / Sales Intern
AGCO Corporation
Buenos Aires, Argentina
03.2021 - 09.2022
- Supported strategic planning of production and sales operations for agricultural machinery units.
- Ensured alignment between commercial, operational, and financial teams in production and financing processes.
- Optimized inventory planning and delivery timelines through accurate forecasting.
- Coordinated with dealerships and clients on delivery priorities and operational updates.
Education
Industrial Engineering
Universidad Tecnológica Nacional
Entrepreneurship & Innovation
ORT Launchpad
Advanced Agile Project Management Programme - undefined
ADAMS Formación
Diploma in Agile Methodologies - undefined
XXI Century University
B2B Strategies & Complex Sales in Digital Era - undefined
ADAMS Formación
Skills
- Global Go-To-Market Strategy & Execution
- Revenue & Business Operations Leadership
- Stakeholder Alignment & Executive Communication
- Data Strategy, Forecasting & KPI Analytics
- AI-Powered Process Optimization & Automation (Make, n8n, etc)
- AI Agents
- Salesforce/HubSpot CRM & GTM Systems Implementation
- International Rollouts & Change Management
- Cross-functional Team Leadership & Enablement
Websites
Languages
Spanish: Native
English: Full Professional Proficiency (C1)
Timeline
GTM Operations – Global (Promotion)
Booksy
07.2025 - Current
Founder & Automation Consultant
Evolize AI
01.2025 - Current
Revenue Operations Specialist
Booksy
07.2024 - 07.2025
Operations Specialist
Globant (US Market)
09.2022 - 07.2024
Dealer Central Ops Analyst Jr. / Sales Intern
AGCO Corporation
03.2021 - 09.2022
Entrepreneurship & Innovation
ORT Launchpad
Advanced Agile Project Management Programme - undefined
ADAMS Formación
Diploma in Agile Methodologies - undefined
XXI Century University
B2B Strategies & Complex Sales in Digital Era - undefined
ADAMS Formación
Industrial Engineering
Universidad Tecnológica Nacional
Awards
Certified Scrum Product Owner - CSPO (Scrum Alliance), Product Manager (CoderHouse), Excel Advanced: Pivot Tables, Leaders Program 2030: Patagonia expedition to strengthen leadership, South American Kickboxing Open Champion