Juan Villaverde

• Oversee commercial operations across +60 car park sites within South UK, driving revenue growth and operational efficiency.
• Manage and develop key client relationships, ensuring high levels of customer satisfaction and retention.
• Identify and implement new business opportunities, including local partnerships and B2B service expansions.
• Analyze regional performance metrics, forecasting trends and implementing strategic plans to meet KPIs.
• Networking with all company departments (commercial, finantial, marketing, property, legal, operations...) to drive continuous improvement initiatives, resulting in increased profitability and streamlined operations
• Evaluated employee performance, identifying high potentials for leadership roles and succession planning.

2017 - 2023

• Oversaw and directed the success of 15 stores in the South UK region, responsible for a turnover exceeding £75 million.
• Successfully recruited, trained, and mentored a team of 15 store managers, overseeing and supporting their management of over 200 team members.
• Conducted regular performance and process reviews to identify challenges and implement effective solutions, ensuring optimal store operations and employee productivity.
• Created and nurtured positive working environments by offering ongoing support, guidance, and mentoring to staff members, resulting in increased employee satisfaction and reduced human turnover.
• Implemented training programs and development initiatives for store managers and team members to enhance skills and behaviors, improve performance, and maintain high-quality service standards across all stores.
• Managed P&L effectively, reducing financial discrepancies and ensuring alignment with budget trajectories.
• Developed and presented a compelling business case for CEO approval, leading to successful company expansion plans within the territory.
• Designed and implemented innovative marketing strategies and sales promotions, resulting in increased foot traffic, amplified profits, and enhanced customer loyalty.
• Analyzed sales data, transaction reports, and forecasted revenue to drive targeted marketing and growth initiatives.
• Collaborated with marketing teams for advertising and visual merchandising strategies, elevating store brand positioning and visibility.
• Conducted rigorous competitor research to identify opportunities and mitigate potential threats.
• Contributed actively to the country Board team, shaping and executing national yearly strategies.
• Led and managed diverse regional projects aligned with national strategies and the company's vision, including sustainability initiatives, B2B expansions, store digital transformations, and marketplace advancements.

Accomplishments:

• Planned and managed the successful launch of 8 new stores and supported the opening of an additional 12 stores across the UK, ensuring seamless execution and operational excellence.
• Recruited, trained, and coached 21 Store Managers within 6 years, with 10 of them progressing to higher senior roles within the company due to exceptional results and performance.
• Delivered lasting economic results by increasing turnover by 25%, boosting margin by +4%, and reducing costs by 20%, resulting in a £1.5M net profit, positioning the region as the second most profitable within the UK for Decathlon.
• Implemented innovative employee scheduling systems, enhancing productivity consistently year after year.
• Coordinated over 30 events within stores and in collaboration with partners, significantly impacting store traffic, enhancing company visibility, and driving both in-store and online sales
• Designed and implemented a new layout display strategy, elevating sales, margin, and customer purchase experiences, successfully applied across all stores.
• Achieved the highest UK team satisfaction rate of 90% in the "Team Barometer" internal survey, fostering a positive work culture among 200+ team members.
• Lead first sustainability project promoting Recycling, Repairing, and Reusing (RRR) to foster a circular economy, reduce waste, and establish a sustainable business model, including the launch of the first UK store with an equipment rental service.

2016 - 2017

• Managed 3 stores in North East UK with an approximate turnover of £30M
• Managed store budget, controlling expenses to ensure financial targets were met.
• Prepared detailed reports on store performance, presenting findings to senior management board.
• Recruited and trained a high-performing team, leading to internal promotions for four team members within one year.
• Reorganized store layout to optimize visual merchandising displays, aligning with national strategies to enhance customer experiences and drive sales.
• Successfully launched a new layout display for a range extension, resulting in a remarkable +65% turnover increase in the first year.
• Conducted audits and risk assessments to ensure regulatory compliance, managed sales records, reconciled cash, and executed store opening and closing procedures

2010-2016

• Led the £22 million turnover store with a team of 106 members, driving it as a self-operating business unit.
• Designed and implemented effective practices resulting in substantial improvements in customer satisfaction metrics.
• Prepared comprehensive sales reports and adeptly reconciled accounts, showcasing robust financial management skills.
• Identified and addressed performance gaps, significantly improving the store's ranking within the company.
• Successfully recruited, coached, and mentored team members, leading to multiple promotions within the store.
• Reorganized store layout to enhance visual merchandising displays, improving customer experiences and sales performance.
• Strategically delegated tasks based on sales targets and individual employee strengths, maximizing efficiency and productivity.
• Proficiently resolved complex customer inquiries, disputes, and complaints, ensuring high levels of customer satisfaction.
• Forecasted sales performance to efficiently manage stock orders, maintaining full control of the store's P&L, consistently achieving an average of +20% turnover progression year after year.
• Empowered the sales team, fostering a culture of goal achievement and surpassing corporate sales targets.