Josu Moral Inza

Leading CRM, marketing automation, and conversion optimization strategies across Ita Salud Mental, Seniors, Grupo 5, CIAN, and Iterias.

• Designed and executed lead nurturing, engagement, and retention strategies.
• Managed HubSpot CRM, including automation, segmentation, and reporting.
• Optimized conversion funnels and patient journeys through data-driven insights.
• Developed performance dashboards and measurement frameworks using HubSpot and GA4.
• Collaborated cross-functionally with Marketing, Operations, and Business teams to improve conversion and customer experience.

• Design and execution of the marketing plan in Spain, achieving +40% in lead generation and +50% in conversion, in addition to expanding the company with +35 partner clinics during last year.
• Creation of a customized dashboard, monitoring of KPIs and automation in HubSpot CRM, increasing efficiency and accelerating lead acquisition by 40%. (2024)
• Development of digital and offline campaigns (PPC, SEO), driving +60% web traffic and +70% engagement in social, as well as leading the 12Si interest-free finance campaign.
• Work aligned with management and sales, multichannel strategies for +3,000 annual leads and strengthening relationships with clinics to ensure long-term partnerships.

• Implementation of the global digital marketing and B2B2C communication strategy (paid media, email marketing, SEO, CRM), reaching +5M annual impressions and coordinating content with +40 specialized media to generate +200 annual publications, managing more than 5,000 dealers.
• Communication budget control (400k€), optimizing resources and maximizing impact, as well as KPI analysis and monthly reports to improve campaign performance and ROI strategies.
• Management of agreements with +25 ambassadors and influencers, increasing engagement by 40%, and supervision of sponsorships in high-level sporting events to maximize brand exposure.

• Definition and execution of the annual marketing strategy for each of the 17 brands, including Shimano, with a budget of 400k€ in 2020.
• Establishment of KPIs by business area, aligning strategy with the company's business objectives.
• Management of a team of 4 people, promoting their autonomy and professional development achieving a 35% increase in operational efficiency and 70% increase in internal team satisfaction.
• Direct collaboration with management in defining global strategy, making key decisions for each business area and ensuring the achievement of growth and profitability objectives, increasing market share of managed brands by 60% by 2021.
• Macario Llorente has been a leader in the distribution of international cycling brands in Spain, including Shimano, for over 30 years.

• Implementation of marketing strategy for international clients (communication, campaigns, events).
• Content creation (press releases, news, events) for the web and social networks.
• Email marketing for +300 clients.
• Meta Ads campaigns and GA4 analysis.

• In charge of internal communication providing support to all EBU member countries during the Vancouver 2010 and London 2012 Olympic and Paralympic Games.
• Location: EBU-UER main venues at the International Broadcast Center in Vancouver and London.