JOSÉ MARÍA ESCUDERO GORDO
Madrid
Summary
Innovative Aerospace Engineer with an analytical and creative approach to problem-solving, with experience in marketing strategy, campaign management, data analysis, and software engineering. Highly adaptable and passionate about exploring new ideas, I have worked in multidisciplinary environments that have allowed me to develop strategic thinking, analytical capabilities, and storytelling skills. I excel at leveraging market insights, consumer behavior analysis, and data-driven decision-making to design impactful strategies.
Overview
3
3
years of professional experience
Work History
DATA ANALYST
SDG Group
01.2024 - Current
- Management and analysis of databases using business intelligence tools (SAP and BI) to advise international clients such as Telefónica (O2, Germany and ViVo, Brazil).
- Design and development of analytical structures tailored to each client, bringing an innovative and visually impactful approach to data interpretation by dashboards creation with Power BI or SAP Analytics Cloud.
- Presentation of strategic insights to stakeholders, combining technical analysis with clear and effective storytelling to facilitate decision-making.
- Planning, execution, and optimization of data-driven marketing campaigns to enhance business performance and customer engagement.
STRATEGY CONSULTANT
KPMG
03.2023 - 06.2023
- Strategic consulting in the Customer & Growth area, supporting companies in optimizing their market positioning through competitor analysis and targeted marketing strategies. A key client was Meliá, where I contributed to enhancing customer engagement strategies.
- Development and execution of marketing campaigns, focusing on brand awareness, customer acquisition, and engagement across multiple channels.
- Implementation and management of CRM strategies, optimizing customer segmentation, personalization, and retention to maximize business impact.
- Creation of impactful marketing reports and presentations, leveraging Microsoft Office (Excel, PowerPoint, Word) to translate insights into actionable strategies for business growth.
- Application of innovative methodologies to explore market trends, identify new opportunities, and design differentiating brand strategies.
SOFTWARE CONFIGURATION ENGINEER
MALOG (Ejercito del Aire)
06.2022 - 08.2022
- Management of the software lifecycle in next-generation aircraft (NH90 and A400M by AIRBUS), ensuring process optimization at operational and maintenance levels
- Collaboration with military personnel to design efficient maintenance and software update processes, conveying technical information clearly and accessibly
- Creation of detailed technical documentation with a didactic and visual approach, facilitating the understanding of complex processes for different work teams
Education
Bachelor of Science - AEROESPACE ENGINEERING
Universidad Politécnica De Madrid
09-2023
Skills
- Team player
- Storytelling
- Strategic mind
- Campaigns insights
- Trend analysis
- Storytelling
- PYTHON
- SQL
- SAP BI
- Google Analytics
- Microsoft Office
Accomplishments
- MARATON FINISHER
- IRONMAN 70.3 FINISHER: This is not my channel, but I had the privilege of appearing in the video and contributed ideas to help the owner with its creation. https://www.youtube.com/watch?v=fbtzjp3ypo4 Oct 2024
Languages
SPANISH
English
Advanced (C1)
Hobbies and Interests
I am passionate about sports and fitness, applying the discipline and philosophy they require to my professional life. Former player in the youth categories of Granada CF (La Liga), marathon runner, and Ironman 70.3 finisher. Additionally, I enjoy exploring cinema, literature, and music, with a particular interest in storytelling and constructing impactful narratives. My curiosity about consumer behavior and visual communication has led me to develop an analytical eye for identifying trends and telling stories through everything I do.
Timeline
DATA ANALYST
SDG Group
01.2024 - Current
STRATEGY CONSULTANT
KPMG
03.2023 - 06.2023
SOFTWARE CONFIGURATION ENGINEER
MALOG (Ejercito del Aire)
06.2022 - 08.2022
Bachelor of Science - AEROESPACE ENGINEERING
Universidad Politécnica De Madrid
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