José Manuel Franco (Beto)
Walferdange
Summary
Executive Assistant specializing in AI-driven automation and workflow optimization. Built custom AI agent adopted across 15,943-person VP organization, architected Asana automation system with 100% adoption rate, and led zero-disruption platform migration for 40+ team members. Designed and delivered AI training program for EA community, completing 5 AI/ML certifications. 4+ years of strategic leadership in compliance, risk management, and cross-functional coordination across America and Europe.
Overview
8
8
years of professional experience
Work History
Executive Assistant
Amazon
, Luxembourg
07.2025 - Current
- Built custom AI Executive Assistant agent for email and calendar management automation, achieving adoption across 8 EAs supporting VP-level organization of 15,943+ people, establishing scalable framework for AI-driven workflow optimization.
- Architected comprehensive Asana automation system with custom forms and automated workflows, achieving 100% adoption rate and scaling organization-wide across 10+ Directors/EAs. Established standardized meeting request process reducing coordination time by 5-7 hours weekly.
- Led Zoom platform migration for 40+ team members with zero disruption, creating comprehensive transition plan and change management framework. Completed migration two weeks ahead of global deadline through proactive timeline creation.
- Designed and delivered weekly AI tools training sessions for EA community, building organizational AI capability and establishing best practices for automation adoption. Completed 5 AI/ML certifications including AI Fluency Training Journey, AWS Generative AI Learning Plan, and IBM Generative AI for Cybersecurity Professionals.
AML Compliance Analyst
Amazon
, Luxembug
11.2024 - 07.2025
- Conducted comprehensive risk assessments during investigations, applying analytical frameworks and data-driven methodologies to support compliance decision-making and regulatory adherence across cross-functional teams.
- Collaborated with technical, legal, and operational stakeholders on special compliance projects, driving process efficiency improvements and coordinating systematic solutions across organizational boundaries.
AML Investigation Specialist
Amazon
Barcelona
01.2023 - 11.2024
- Spearheaded Amazon's first gift card user verification project, achieving 20% reduction in verification time through process automation and workflow optimization while maintaining regulatory compliance and AML standards.
- Implemented data-driven process enhancements to KYC workflows, analyzing bottlenecks and measuring impact through quantitative customer satisfaction metrics.
Team Manager
Esports team
Chile & Mexico, https://lol.fandom.com/wiki/Beto
12.2017 - 04.2022
- Designed and executed strategic performance frameworks aligned with league regulations and organizational standards, tracking quantitative metrics to drive continuous improvement and competitive outcomes.
- Analyzed performance data and implemented strategy adjustments based on metrics analysis, optimizing team outcomes and competitive success rates.
- Achievements independently documented in public esports database demonstrating verified track record of competitive success and strategic leadership across Latin American leagues. (lol.fandom.com/wiki/Beto)
Education
Compliance master's degree -
Universidad Católica de Ávila
SpainDouble Degree in Labor Relations And Human Resources -
Universidad Europea De Madrid
SpainBachelor's Degree in Human Resource Management -
Universidad de Cádiz
Skills
AI & Automation
Project Management
Stakeholder Management
Capability Building
Compliance & Regulations
Languages
Spanish
Proficient
C2
English
Advanced
C1
Portuguese
Upper Intermediate
B2
French
Elementary
A2
Italian
Elementary
A2
Korean
Beginner
A1
Certifications
- AI Fluency Training Journey (Amazon, Dec 2025)
- AWS Generative AI Learning Plan (Nov 2025)
- Introduction to Generative AI (AWS, Nov 2025)
- Fundamentals of ML and AI (AWS, June 2024)
- AI SPARK Innovation Path Level 100 (Nov 2024)
- IBM Generative AI for Cybersecurity Professionals
- Certified Lean Six Sigma Yellow Belt (Amazon)
- Google Project Management Certificate
- Regulatory Compliance (Pennsylvania University)
Accomplishments
- Rising Star Award (Promising new hired)
- Prime Player Award (Outstanding individual performance)
- Transformer Award (Innovative contributions to key projects)
- Make A Difference Award (Significant impact on project success and team performance)
Timeline
Executive Assistant
Amazon
07.2025 - Current
AML Compliance Analyst
Amazon
11.2024 - 07.2025
AML Investigation Specialist
Amazon
01.2023 - 11.2024
Team Manager
Esports team
12.2017 - 04.2022
Compliance master's degree -
Universidad Católica de Ávila
Double Degree in Labor Relations And Human Resources -
Universidad Europea De Madrid
Bachelor's Degree in Human Resource Management -
Universidad de Cádiz