José Luis Briceño
Bilbao
Summary
Adaptable director with extensive experience in connecting exporters to market opportunities and existing relationships in the European Defense sector. Excellent interpersonal and negotiation skills with an emphasis on achieving successful outcomes. High energy, commitment and always a positive and common-sense attitude.
Overview
22
22
years of professional experience
Work History
Director of Trade and Investment. Honorary Consul
British Embassy in Spain
Bilbao
05.2022 - Current
- Promoting a positive, inclusive, integrated, and high-performing culture in the DBT Bilbao team that contributes to broader DBT Spain objectives and delivery.
- Providing clear strategic direction to the DBT team in Bilbao, proactively prioritizing sectors and opportunities relating to trade and investment in Northern Spain (Basque Country, Navarra, Asturias, Cantabria, La Rioja, Palencia, Burgos, and Leon).
- Matching the DBT team in Bilbao and financial resources.
- Encouraging export growth to agreed levels and providing expert trade/market access advice.
- Promoting the UK as a great place to do business and attracting inward investment from Northern Spain, while developing successful relationships with existing investors.
- Building and maintaining constructive relations with strategic business, institutional stakeholders, and government in the region at all levels.
- Owning, delivering, and representing DBT and the British Embassy at events, trade shows, conferences, and within local business networks, advocating UK Government interests compellingly and ensuring effort focused on the right priorities for British Business.
- Leading visits to the region by the British Ambassador, UK Ministers, and senior officials, ensuring that programs are well organized and that commercial opportunities are exploited.
- Raising a positive UK Government profile in Northern Spain, building credibility and influence with key decision makers, and through personal engagement, events, and social media.
- Leading on discrete projects, sectors across DBT Spain, and working groups at the DBT Europe level.
- Contributing regularly and timely to broader Embassy trade, economic, political reporting, analysis, and policy advice.
- Working collaboratively with partners across the UK Government to deliver shared Spain network priorities, including FCDO country plans, Comms, and Corporate Objectives.
- Playing an active role in the British Embassy in Spain's crisis response.
- As an accredited Honorary Consul in Bilbao, maintaining an effective working relationship with the Consular Services network to represent British political, economic, and consular interests.
Director
Spanish Embassy in the US - ICEX
Chicago
05.2007 - 05.2022
- Cultivate relationships with US Federal, State, and local government and business organizations.
- Business development activities for companies seeking to enter the US market: business matchmaking with prospective clients and partners, market research reports, market entry strategies, assistance with certification, and regulations.
- Organize seminars, conferences, national pavilions at trade shows, and trade missions of top government officials.
- Prepare briefing notes and talking points for speeches.
- Deliver presentations on Spanish industries and FDI in Spain as a guest lecturer at conferences and conventions.
- Write reports on investment plans. Meet with potential investors.
Deputy Director
Spanish Embassy in the USA / ICEX
Chicago
09.2002 - 05.2007
- Conducted market research about industrial sectors in the USA. Guided and supervised market research done by market analysts.
- Delivered a host of customized services including identification of potential partners in the US market, securing meetings, industry reports tailored to each company's needs, and trade show assistance.
- Event planning: led the coordination and management of trade events (trade shows and conferences) for diverse industries. Coordination of local partners, sponsors, and panelists.
- Information area manager. Selected and purchased databases and market research. Trained personnel in the use of information sources and databases. IT backup role.
- Support to companies and start-ups at the Trade Commission's Business Center.
Education
MBA - International Trade
CECO
Madrid, Spain04-2020
Certificate - How To Use Linked In For Business Development
ICEX-CECO
Madrid, Spain09-2018
Certificate - International E-business
ICEX-CECO
Madrid, Spain11-2013
Certificate - International Management Skills
ICEX-CECO
Madrid, Spain11-2013
Certificate - International Trade
IMAF
Madrid, Spain11-1997
Certificate - International Marketing Planning
ESIC And Florida Atlantic University
Pozuelo De Alarcon, Spain07-1994
Master of Arts - European Law
Complutense University of Madrid
Madrid, Spain05-1993
Bachelor of Arts - Law
Complutense University of Madrid
Madrid, Spain06-1992
Skills
- Business Communications and campaigns
- Business Development
- Market Research
- Project Management
- Staff Management and Development
- Budget Control
- Market Entry Strategies
- Regulations monitoring
- Public Speaking
Languages
Spanish
First Language
English
Proficient (C2)
C2
French
Proficient (C2)
C2
German
Elementary (A2)
A2
Timeline
Director of Trade and Investment. Honorary Consul
British Embassy in Spain
05.2022 - Current
Director
Spanish Embassy in the US - ICEX
05.2007 - 05.2022
Deputy Director
Spanish Embassy in the USA / ICEX
09.2002 - 05.2007
MBA - International Trade
CECO
Certificate - How To Use Linked In For Business Development
ICEX-CECO
Certificate - International E-business
ICEX-CECO
Certificate - International Management Skills
ICEX-CECO
Certificate - International Trade
IMAF
Certificate - International Marketing Planning
ESIC And Florida Atlantic University
Master of Arts - European Law
Complutense University of Madrid
Bachelor of Arts - Law
Complutense University of Madrid
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