Josefina Insausti

I’ve driven enrollment growth across 12 educational products, including master’s degrees and postgraduate courses, by crafting and executing data-driven go-to-market strategies that align with business objectives. Collaborating closely with sales, product development, and academic teams, I ensure seamless campaign execution while consistently optimizing content for engagement and conversion rates.

I led the 2020 brand relaunch, crafting impactful web copy and supporting the launch of new courses through targeted content. Developed a strategy with weekly blog posts on events, interviews, and success stories, boosting online engagement. Managed the biweekly newsletter, driving consistent communication with the audience, contributing to increased enrollment and brand awareness.

At Futures.Lat, collaborated with co-founders to develop content strategies that positioned the company as a thought leader in Latin American advertising. Created content on key industry trends, aligning with market insights and goals. At Wieden & Kennedy, I conducted market research on societal and cultural issues in Latam, producing whitepapers with actionable insights for brand executives, driving client acquisition and retention.

Developed and executed dynamic content strategies across web and social media platforms to drive engagement for exhibitions and events. Created compelling press kits, landing page content, and managed the scripting and editing of YouTube videos and audioguides, enhancing the museum's digital presence. Led national and international advertising campaigns, tailored strategies to diverse audiences, and represented the institution at key events.