Summary
Work History
Education
Skills
Languages
Certification
Accomplishments
Timeline
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Jose Varea

Jose Varea

Barcelona,CT

Summary

Strategic and performance-driven marketing professional with over 7 years of experience leading brand and growth initiatives across multiple industries. I combine storytelling with data to build high-impact, organic demand strategies that drive engagement, reduce churn, and generate measurable business outcomes. Known for thriving in high-growth, fast-paced environments, I bring a creative yet analytical mindset to every project, turning complexity into clarity and audiences into loyal communities.

Work History

Customer Success Specialist

Plai Technologies
12.2024 - 03.2025
  • Managed client success for AI-based SaaS marketing platform, driving retention, adoption, upsells, and data-driven campaign improvements.
  • Reduced churn rate by 45% in 3 months, directly contributing to positive MRR growth.
  • Delivered content-driven client enablement materials, enhancing user adoption, and satisfaction.

Market Specialist

Adriana Hoyos
Miami
03.2023 - 12.2024
  • Led the full brand implementation and operations in the U.S. market, ensuring consistency in brand image, positioning, and customer experience.
  • Supported the opening of four new galleries across the U.S.
  • Successfully led and implemented B2B and B2C trade marketing strategies, generating $1.4M in sales, overachieving targets.
  • Collaborated on PR strategy, digital content, and community engagement campaigns to increase brand visibility and lead generation across key states.

Marketing Projects Leader

Grupo Lavca
Quito
05.2021 - 03.2023
  • Successfully managed a diverse portfolio of marketing and strategy projects, contributing to overall business expansion.
  • Led the implementation of brand and go-to-market strategies for 7 new automotive brands.
  • Created a GTM content strategy to engage existing customers and promote seven new brands, with an expanded product offering.
  • Launched a digital after-sales brand, resulting in an 80% improvement in customer retention.

Marketing Leader

General Motors E.C (Lavca)
Quito
01.2016 - 02.2020
  • Managed full-funnel 360° campaigns adhering to GM Global standards in digital and traditional media.
  • Implemented the first digital channel, establishing a website and social media presence, driving 40% of total sales within two years.
  • Boosted customer lifetime value through CRM and loyalty campaigns, achieving retention via cross-selling insurance, maintenance plans, and vehicle renewals.

Education

MBA - Business

Universidad Adolfo Ibañez
Santiago de Chile, Chile
02.2020 - 12.2020

Bachelor of Business Administration And Management - Business / Marketing

Universidad San Francisco De Quito
Quito, Ecuador
01.2017

Skills

  • Multicultural Team Collaboration
  • Exceptional Communication Skills
  • Google and Meta ads
  • CRM and client database management
  • Copywriting and brand storytelling
  • Global team collaboration
  • SEO & Content Marketing
  • Adaptability and Flexibility

Languages

Spanish
First Language
English
Advanced (C1)
C1

Certification

  • Sandler Profesional Sales Certificate (Oct-2024)

Accomplishments

    During my MBA program, I worked as a consultant for a tech company specialized in AI solutions, identifying potential new markets in Latin America in which

  • I Led and accompanied the relationship between the consulting company's needs and our consulting group
  • Identified new business opportunities valued in approx. $2.000 million USD

Timeline

Customer Success Specialist

Plai Technologies
12.2024 - 03.2025

Market Specialist

Adriana Hoyos
03.2023 - 12.2024

Marketing Projects Leader

Grupo Lavca
05.2021 - 03.2023

MBA - Business

Universidad Adolfo Ibañez
02.2020 - 12.2020

Marketing Leader

General Motors E.C (Lavca)
01.2016 - 02.2020

Bachelor of Business Administration And Management - Business / Marketing

Universidad San Francisco De Quito

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Jose Varea